Developing marketing strategy presentation

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Developing marketing strategy presentation

This is an assignment that focuses on development of an overall marketing strategy presentation. The paper is to address various aspects as indicated below.

Development of an overall marketing strategy presentation

This is a presentation from completion of a marketing strategy and plan for implementation, you will need to present this information to your client (your chosen business). You will create a presentation sharing your overall marketing strategy.

You will need to use presentation software such as PowerPoint, Prezi, or another professional presentation tool. The presentation should be 10–15 slides in length and cover all aspects of the overall marketing strategy. Slides should be bulleted, with notes that explain in detail the information on each slide. Slides should be professional in nature and free from grammar and spelling errors.

Your presentation should address each of the following:

Characteristics of the marketing-driven strategy the company will take
Marketing segmentation strategy
Customer relationship management strategy
Strategy for collecting information about potential customers
Strategic partnerships the company could develop that would help promote both companies
Strategy for managing the top-selling product/service
Pricing strategy for one of the top-selling products/services
Digital strategy

Your presentation should also include the following:

At least two ideas for sales promotion, advertising, and sale promotion strategies
A plan to measure marketing performance

You will submit your presentation deck (slides) for this assignment.

The specific course learning outcomes associated with this assignment are as follows:
Firstly, analyze the concept of strategic marketing.
Then, formulate a marketing strategy based on markets, segments, and customer value.
Establish market-driven strategies as they relate to specific situations and implement market-driven strategies in a marketing plan.
Evaluate the importance of value chain strategies to the marketing channel.
Defend the use of marketing with social networks.
Research pricing objectives, price sensitivity, strategies, policy, and structure to determine the best pricing strategy.
Lastly, analyze the selling functions used by organizations to increase buyer response to marketing strategies.

Writing professional practice portfolio

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Writing professional practice portfolio

This is an assignment that focuses on the development of a professional practice portfolio. The paper also requires a structure in writing the answers.

The development of a professional practice portfolio

Professional practice portfolio useful notes and frequently asked questions (FAQs)  Assignment structure: 1. Electronic cover sheet is to be used. 2. Title Page: Include a title page with the following information only: student name, essay/report title, and word count (excluding title page, reference list/bibliography and appendices) (see presentation formatting exemplar). 3. Include page numbers. 4. No introduction or conclusion required for the written assignment. 5. A reference list, not a bibliography, is (last page). 6. We also suggest you use a heading for each of the two components of the assessment.   Word count: 1.    The word count for each question varies. Word allocations cannot be transferred from one question to another.

2.    The in-text citations ARE in the word count.

3.    The reference list is NOT included in the word count. 4.    Do not exceed 1,500 words.   Indenting: Please indent the first line of each paragraph. Additionally, see example below and note the in-text citation format:

A peripherally inserted central catheter is a form of intravenous access that can be for a prolonged period of time (Opilla, 2017). These intravenous devices, insert into the superior vena cava, are frequently to deliver parenteral nutrition to patients in intensive care units (Opilla, 2017).

The development of a professional practice portfolio

Responding to requirements:  Secondly, make sure you understand the questions. Also, do not write in broad statements. Provide details to demonstrate your understanding of the questions. Also, use examples to demonstrate your knowledge. See below:  Broad statement: A peripherally insert central catheter is to deliver parenteral nutrition to ICU patients (Opilla, 2017).  Additionally, a peripherally inserted central catheter is a form of intravenous access that can be for a prolonged period of time (Opilla, 2017). Subsequently, these intravenous devices, insert into the superior vena cava, are frequently to deliver parenteral nutrition to patients in intensive care units (Opilla, 2017). Lastly, parenteral nutrition allows sick patients to receive their required daily nutrients (Opilla, 2017).

Writing: 1. Please correctly structure each answer using academic writing conventions (correct grammar, spelling, referencing, and sentence and paragraph structure). 2. However, please do not use dot points.

Marketing Distribution systems and channels examination

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Marketing Distribution systems and channels examination

This is an assignment that focuses on The Marketing Distribution systems and channels examination. The paper also requires referencing of all the different channels in the assignment.

The Marketing Distribution systems and channels examination

Marketing Distribution Channels Paper
I‌‌‍‌‌‍‍‍‌‍‍‌‍‍‍‌‌‌‍ntroduction and Purpose of Assignment In this assignment, you will examine marketing distribution channels. You will also look at vertical marketing systems that enlarge marketing channels even further. Examining the various channels involved in marketing today will also open your eyes to the numerous possibilities of marketing a single product. This assignment is Part III in a series of assignments that detail the marketing process of a new product.

Objectives • Firstly, distinguish between marketing distribution channels and vertical marketing systems. (4.6) Theory and Context. Secondly, who do you need to think about in the distribution of your product? Have you thought about how your end user will get your product? Will it be from you to the buyer or will you have a middleman, and if so, how does this effect your entire marketing plan? Subsequently, these are questions you must ask yourself as you continue to pursue a new product launch. R‌‌‍‌‌‍‍‍‌‍‍‌‍‍‍‌‌‌‍esources “Distribution Channels in Marketing.” Marketing MO. December 04, 2016. https://www.marketingmo.com/strategic-planning/how-to-develop-your-distribution-channels/ 

Instructions

1. Write a 2-3-page paper following the instructions below: a. Define what a marketing distribution channel is. b. Referencing the article listed above, select three different channels that could be used in marketing your new ketchup product. i. Explain the use of each channel as it relates to your product. ii. Also, defend your selection with research. 2. APA formatting is required. Reference the APA formatting documents available in the Course Documents in e360 if needed. 3. Use the Paper Writing Rubric referenced earlier in this document to ensure you have met all the criteria for this assignment. 4. Lastly, submit your paper to your facilitator using the dropbox titled 4.7 Marketing Distribution Channels Paper by the end of the we‌‌‍‌‌‍‍‍‌‍‍‌‍‍‍‌‌‌‍ek.

Supply chain management principles and practice

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Supply chain management principles and practice

Apply modern supply chain management principles and practice, including the evolution of modern operations management theory, to real business cases. Critically analyse the process of supply chain management decision making.

Modern supply chain management principles and practice

Assessment Information
This assignment is designed to assess learning outcomes 1-4:
1.       Apply modern supply chain management principles and practice, including the evolution of modern operations management theory, to real business cases.
2.       Critically analyse the process of supply chain management decision making.
3.       Apply and analyse appropriate management frameworks which can be used for the planning and control of materials and services, from the viewpoints of quality, quantity and cost analysis.
4.       Appreciate and utilise the range of tools and techniques available to aid effective supply chain management decision-making.

This assignment is an individual assignment and requires you to produce a report.
This assignment requires you to analyse two supply chains of your choice. In addressing this report you should consider the supply chain in the following areas:

Firstly, The overall design of the supply chains.

Secondly,  How decision are made?

Thirdly, Procurement strategy.

Fourthly,  Production strategy and operations.

Further, criteria for Assessment

 Report area

Weighting

The overall design of the supply chains

25%

How external macro factors impact on decision making
20%

Quality

20%

Production strategy and operations

25%

Referencing

10%

What are supply chain concepts?

Supply chain activities cover everything from product development, sourcing, production, and logistics, as well as the information systems needed to coordinate these activities. The concept of Supply Chain Management (SCM) is based on two core ideas: … These organizations are referred to collectively as the supply chain.
What are the principles of supply chain management?
Principles of supply chain management

Firstly, Adapt Supply Chain to Customer’s Needs.

Secondly, customize Logistics Network.

Thirdly, Align Demand Planning Across Supply Chain.

Fourthly, Differentiate Products Close to Customers.

Further, Outsources Strategically.

Also, Develop IT that Support Multi-Level Decision Making.

Lastly, adapt Both Services and Financial Metrics.

 

 

 

 

 

 

Staffing of organizations

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Staffing of organizations

This is an assignment that focuses on the research on staffing of organizations worksheet assignment. The paper also discusses an outline of a long term recruitment plan.

Research on staffing of organizations worksheet assignment

Assignment 2: Staffing Organizations-Part 2 Worksheet In order to complete this assignment, refer to the scenario that you chose in Assignment 1.
Note: You may create and / or make all necessary assumptions needed for the completion of these assignments.  Use this outline to take your notes or to paste relevant points/facts from your research sources.  Be sure to add the appropriate citation if you make notes from any outside source.  Conduct your research of the main topics (see bold type below) and extract key topics, ideas, facts to support the development of your plan.  Place your notes below each section and include the citation with each note.

Finally, arrange your notes in a logical, supporting order.  When you have completed your research, you can simply use your notes to write out your plan.  Whenever you use information from your notes, you will already have the appropriate citation available.  Rather than copying and pasting, use the main concepts of your research and then paraphrase those concepts in your own words.

Research on staffing of organizations worksheet assignment

Using the scenario from Assignment 1, write a six to seven (6-7) page paper in which you:

1.      Identify three (3) job requirements (e.g., needed certifications, previous work experience, external influences, etc.) that could apply to your chosen scenario. (Examine the job openings in your business scenario; then identify at least 3 key job requirements related to these openings.  Briefly discuss why you identified these requirements.)

A.    Firstly, determine two (2) ways these requirements could impact staffing at your organization. (Briefly discuss two ways the job requirements identified above will affect your staffing plan.)
B.     Next, suggest one (1) strategy that you could utilize to ensure that all applicants meet the identified job requirements for your organization.  (How will you ensure applicants have the job requirements?  Can you also measure applicant knowledge?  Will you require them to demonstrate skills?  Are their applicable certifications or degrees?)

C.     Justify your response.

2.      Outline a long-term recruitment plan that contains at least four (4) components, is aligned with your company’s recruitment strategy, but also addresses possible job skill or credential shortages. Note:Consider concepts such as succession planning and hiring retirees.  Consider your emphasis on internal vs. external recruiting, job posting, and also individual development initiatives.

3.      Describe three (3) branding strategies that you would employ to attract qualified applicants to your organization.

A.    Next, suggest three (3) communication methods that you would utilize to reach out to applicants.  (Note: review your openings and compare these to the requirements you identified; next, consider the most effective way to reach potential applicants most likely to possess these requirements.  Also, explain how each method will be most effective at meeting your needs.)

B.     Predict the outcome of integrating your branding strategies and communication methods at your organization. Provide a rationale for your response.

Research on staffing of organizations worksheet assignment

4.      Determine two (2) selection processes for recruiting new employees that could apply to your chosen scenario and then:
A.    Identify five (5) selection criteria that you could use when hiring new employees.
B.     Next, analyze the effect of the five (5) identified selection criteria on long-term employee retention and preservation of organizational knowledge.
C.     Finally,  justify your response.

5.      Suggest two (2) assessment methods that you could employ to select new employees for your organization and then:
A.    Analyze the validity and reliability of each method in regards to the job your organization is offering.
B.     Next, identify four (4) job predictors that you believe can assess candidates’ knowledge, skills, abilities, and other skills and experiences (KSAO’s).
C.     Provide support for your rationale.

Use at least three (3) quality sources in this assignment. (one of these can be our text; any listed references must be cited within your plan where information from each reference was used.  Consequently, list each reference you located here in SWS format:  References should be written IAW SWS – review the Strayer Writing Standards link in the left margin of our classroom.

Diversity in the workplace

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Diversity in the workplace

This paper focuses on Diversity in the workplace.Watch the following the presentation, Childs, T. Diversity in the Workplace, Ted Talks, Retrieved from http://www.youtube.com/watch? v=lgOTjSp6vwY. Write a research essay discussing diversity in an organization or industry of your choice.

Diversity in the workplace-Watch the following the presentation

You should use a minimum of 3-4 sources in your Case Assignment. Watch the following the presentation,
Childs, T. Diversity in the Workplace, Ted Talks, Retrieved from

http://www.youtube.com/watch?v=lgOTjSp6vwY.

Write a research essay discussing diversity in an organization or industry of your choice.
1. How would you evaluate diversity in the organization?
2. What could be done to enable collaboration among the diverse groups within the organization?
3. What are the real and potential obstacles to optimal relationships and collaboration among diverse groups?
4. What is the value of diversity in an organization relative to business and society?
5. What do you think future trends are for diversity relative to business and society?
Writing Guidelines

The Case Assignment for this course will be a 2-3 page essay (excluding cover page and references). Must be double-spaced with 1-inch margins and typed in 12-point Times New Roman.

More details;

What is workplace diversity and why is it important?
Diversity in the workplace is vital for employees because it manifests itself in building a great reputation for the company, leading to increased profitability and opportunities for workers. Workplace diversity is important within the organization as well as outside.
What are the benefits:
Firstly, A Variety of Perspectives. Put a variety of world views into one room, and you’ll come out the other side with better ideas.

Secondly, Increased Creativity.

Thirdly, Increased Productivity.

Fourthly, Reduced Fear, Improved Performance.

Further, Boost Your Brand’s Reputation. …

Lastly, Global Impact.

How do you promote diversity and inclusion in the workplace?
Six ways to support diversity and inclusion in the workplace

Firstly, Be aware of unconscious bias. Building awareness is a first step towards real change.

Secondly, Communicate the importance of managing bias.

Thirdly, Offer diversity and inclusion training.

Fourthly, Acknowledge holidays of all cultures.

Further, Make it easy for your people to participate in employee resource groups.

Also, Mix up your teams.

Conference for an audience of newly hired human resource professionals

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Conference for an audience of newly hired human resource professionals

For this assignment, imagine you will be presenting at a conference for an audience of newly hired human resource professionals. You are to share your knowledge about how to evaluate the effectiveness of different recruiting

Conference for an audience of newly hired human resource professionals

For this assignment, imagine you will be presenting at a conference for an audience of newly hired human resource professionals. You are to share your knowledge about how to evaluate the effectiveness of different recruiting and employee selection methods by applying human resource management (HRM) principles.

Further, In your introduction, include one type of position you would like to hire for. Also, the KSAs (knowledge, skills, and abilities) required for that position.

Include examples of methods used in recruitment efforts that foster diversity and inclusion in the workplace. Consider the diverse cultures and social practices that surround your specific local or regional community.

Include an explanation of steps used in the employee selection process.

Use speaker notes to explain the content (in detail) for each of the slides, and support your presentation with at least two references. One reference may be your textbook.

Include a minimum of one graphic or image that relates to the content.

Your PowerPoint presentation must be at least five slides in length, not counting the title or reference slides. Adhere to APA style when constructing this assignment, including in-text citations and references for all sources that are used.

 

More details;

What are the methods of selection in HRM?
Human resources selection techniques vary, based on a company’s staff and resources. The methods for selecting employees include preliminary screening, phone interviews, face-to-face meetings, and HR functions to determine whether a candidate is indeed suitable for the job.
What selection methods are most valid?
The of the
most effective,
valid methods of employee
selection will be described below in detail.

Firstly, GENERAL MENTAL ABILITY (GMA) GMA (a.k.a., cognitive ability or g) is possibly the single most effective tool for selection.

Secondly, STRUCTURED INTERVIEWS.

Thirdly, SITUATIONAL JUDGMENT TESTS (SJT)

 

 

Novo Nordisk fitting themes of organization

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Novo Nordisk fitting themes of organization

T‌‌‍‌‌‍‍‍‌‍‍‌‍‍‍‌‌‌‍his is an assignment that focuses on the Research paper on Novo Nordisk fitting themes of organization. The paper also requires the inclusion of classic management theories.

Research paper on Novo Nordisk fitting themes of organization

Create a research paper on Novo Nordisk, which has to be based on one/or several fitting themes of organization and corporate communication (see appendix documents listed below) Ten standard pages – excluding references and appendixes 12-font times roman The format follows the classical structure of an annotated research paper with an introduction, a research question, theories, analysis, findings, discussion and conclusion. The introduction may include the state of affairs for global management in general related to the challenges from organizational behavior and corporate communications perspective.

Maybe include the classic management theories related to recent theory to underscore a few important developments over the years. Maybe include saying(s), anecdote, statistics, quote or picture. The research question is a statement of the motivation and research question or problem formulation. You could also include sub-question (s) or hypotheses. The CASE description should be short and related to your research question.

Appendixes (max 4):

1.Firstly, theoretical mind map related to research question 2.Secondly, team communication: diversity; power; motivation; culture; Work-life balance, leadership 3. Thirdly, organizational charts: hierarchy, headquarter-subsidiary 4. Fourthly, corporate values, sustainability, crises or stakeholder mappings References: (APA 6th edition) Textbooks; theories in textbook Course and other articles Homepages Appendix models: Own construction based on scholars NOTE: To obtain a high grade, you have to address the Learning Objectives e.g. answer your research question; link organizational behavior and corporate communication theories; discuss theoretical assumptions, etc.

Learning objectives: – Account for key concepts, theories and perspectives in Organizational Behavior and Corporate Communication – Demonstrate the ability to use them in analyses of relevant business/organizational issues – Demonstrate the ability to discuss their interconnectedness and to critique assumptions underlying the course material as well as own assumptions Course content, structure and pedagogical approach:

The aim of this course is to provide students with – relevant theories, concepts and models within the field of organizational theory and organizational behavior, – perspectives and models related to the design of organizational structures, – theoretical and practical knowledge about how organizations communicate internally and with the external environment, and how they organize themselves in order to communicate more effectively (as well as for other organizational purposes), and – the ability to critically reflect on the theories, concepts and models and their relevance in describing, analyzing and evaluating issues of organization and corporate communication in relation to companies and organizations. The course focuses on two main fields: – Organisational theory – Corporate communication

Deming Wheel and Team Management PDCA PDSA

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Deming Wheel and Team Management PDCA PDSA

Describe the Deming Wheel and explain how it is used with teams.  Briefly describe what an R-chart is and the calculation for it. Describe the importance of lean systems within a company and their value/uses in various departments.

Describe the Deming Wheel and explain how it is used with teams

Firstly, Describe the Deming Wheel and explain how it is used with teams.

Secondly, Briefly describe what an R-chart is and the calculation for it.
Thirdly, Describe the importance of lean systems within a company and their value/uses in various departments.

Fourthly, Briefly describe how process charts aid in documenting and evaluating processes.

Further, Describe the three main steps in the control process.

Using continuous improvement, what steps would a manager go through to determine the capability of a process?

Briefly describe process improvement.

What is the difference between internal and external failure costs and the impact of defects on them? Provide an example of each.

What is a clan control approach and who uses it?

Briefly describe how a manager chooses a process structure in manufacturing.

What do process decisions affect, both directly and indirectly?

What is the purpose of the kanban system, and how does it work?

More details;

What is the Deming method?
W. Edward Deming’s management method is similar to the scientific method but is designed to help people make better business decisions. The Deming cycle, also known as the PDCA or PDSA cycle, focuses on continuous improvement of a manufacturing process instead of worrying about cutting costs.
What does an R chart measure?
An X-bar and R (range) chart is a pair of control charts used with processes that have a subgroup size of two or more. … The X-bar chart shows how the mean or average changes over time and the R chart shows how the range of the subgroups changes over time.
A Lean system is a learning system — it grows and develops through analyzing the results of small, incremental experiments. In order to retain the insight and knowledge gained from constant experimentation, Lean systems must provide the infrastructure necessary to properly document and retain value learnings.

Analyze current business strategy and make strategic recommendations

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Analyze current business strategy and make strategic recommendations

Taking into consideration one of the industries in which the company is operating, analyze its current business strategy in that industry and make strategic recommendations that can ensure business success in that industry in the future.

Taking into consideration one of the industries in which the company

Firstly, Taking into consideration one of the industries in which the company is operating, analyze its current business strategy in that industry and make strategic recommendations that can ensure business success in that industry in the future.

Secondly, Evaluate the suitability of its business model for pursuing that strategy.

Thirdly, Analyse the current business strategy of the company in the industry you have selected. You need to apply
Porter’s generic strategies framework that you studied in Week 13 Section 4. You can position the company into the Porter framework as you learnt in Week 14 Section 5. Following Lamborghini and Starling Bank examples, you should:

a. Identify the current strategy pursued by the company.

Also, You can look back at cost leadership definition and its sources of advantage (Week 13 Sections 6 and 7), at broad differentiation strategy and its characteristics (Week 14, Sections 1, 2 and 3), and focus strategies (Week 14 Section 3 and its subsections).

b. Discuss the pros and cons of the strategy chosen by the company.

Further, Revising the risks of cost leadership (Week 13 Section 10.1) and broad differentiation (Week 14 Section 2.4) would be helpful.

More details;

Provide strategic recommendations to the company on how to frame its future business strategy in the selected industry. To answer this question you can look back at what you have done in Week 14 Section 5. It is important that you give a good support to your answer explaining.

Additionally, Which choice the company should make and why? Combining in your answer the evidence from the case with theoretical concepts from the module (Weeks 13 and 14). You can also draw a diagram demonstrated in Activity 14.11 representing the move(s) that the company could make from its current position.

Discuss the current business model of the company identifying its type (see Week 15 Sections 4, 5 and 6) and evaluating if the strategy you are proposing requires some change to the business model. You can look back at the sections of Week 16.
I have included all of the weeks that are referenced in the questions when you use these weeks please reference them both in text and full reference Only use the sources attached . This need to be critical do not spend too many words on the intro. Please not some adaptations of diagrams.