Marketing Distribution systems and channels examination
This is an assignment that focuses on The Marketing Distribution systems and channels examination. The paper also requires referencing of all the different channels in the assignment.
The Marketing Distribution systems and channels examination
Marketing Distribution Channels Paper
Introduction and Purpose of Assignment In this assignment, you will examine marketing distribution channels. You will also look at vertical marketing systems that enlarge marketing channels even further. Examining the various channels involved in marketing today will also open your eyes to the numerous possibilities of marketing a single product. This assignment is Part III in a series of assignments that detail the marketing process of a new product.
Objectives • Firstly, distinguish between marketing distribution channels and vertical marketing systems. (4.6) Theory and Context. Secondly, who do you need to think about in the distribution of your product? Have you thought about how your end user will get your product? Will it be from you to the buyer or will you have a middleman, and if so, how does this effect your entire marketing plan? Subsequently, these are questions you must ask yourself as you continue to pursue a new product launch. Resources “Distribution Channels in Marketing.” Marketing MO. December 04, 2016. https://www.marketingmo.com/strategic-planning/how-to-develop-your-distribution-channels/
1. Write a 2-3-page paper following the instructions below: a. Define what a marketing distribution channel is. b. Referencing the article listed above, select three different channels that could be used in marketing your new ketchup product. i. Explain the use of each channel as it relates to your product. ii. Also, defend your selection with research. 2. APA formatting is required. Reference the APA formatting documents available in the Course Documents in e360 if needed. 3. Use the Paper Writing Rubric referenced earlier in this document to ensure you have met all the criteria for this assignment. 4. Lastly, submit your paper to your facilitator using the dropbox titled 4.7 Marketing Distribution Channels Paper by the end of the week.