Target Market and Market Segmentation Analysis

/0 Comments/in /by

Target Market and Market Segmentation Analysis

This is an assignment that focuses on the Target Market and Market Segmentation Analysis. The paper requires you to choose a market segment to use in the analysis.

Target Market and Market Segmentation Analysis

P‌‌‍‌‌‍‍‍‌‍‍‌‍‍‍‌‌‌‍aper: Target Market and Market Segmentation Analysis SLO: 1, 3, 4, 5, and 6 For this paper, select a target market to analyze. (Ex: football players, parents, grandparents, specific ethnicity, etc.) You will find it helpful to select a target market that the company (from previous paper) sells into. Research the market segment to obtain information such as facts, behaviors and demographics about the segment. This information will be used to profile the behavior of that segment The paper must include the following sections. Each section must have a separate title in the paper so that it can be easily identified:

Introduction – Explain the market segment have you chosen to analyze. Description of target market – Describe in detail the prospective customers in this target market. Include the following information (use the library resources!): Demographics Geography Lifestyle Psychographics Values and beliefs Marketing program – Additionally, describe how to best reach this target market. In this section of the paper, consider the various tactics that could reach this target market. Whi‌‌‍‌‌‍‍‍‌‍‍‌‍‍‍‌‌‌‍ch ones would most influence the customer? Describe how companies should market products and services to this segment. Include at least three different promotional tactics and explain why each would reach and also influence this target market. 4. Summary – Briefly summarize the paper and its findings. Also, provide conclusions about this segment.

Target Market and Market Segmentation Analysis

Provide examples of products and services could be marketed to this segment, and why. Explain any key considerations for marketing to this segment. Be specific! Reference page. Must follow correct APA format for references. You need at least five reference sources for this paper. Find out as much as you can about the customers. You may NOT use Wikipedia or blogs as reference sources in the paper. This paper is to be 5 – 7 pages, plus a cover page and a reference page. Remember that a research paper must include reference citations in the body of the paper, as well as a reference page. Follow APA writing format. Lastly, this paper must be written in third-person, objective voice – it is an analysis paper; it should not include opinion ‌‌‍‌‌‍‍‍‌‍‍‌‍‍‍‌‌‌‍or beliefs

Marketing Management in Saudi Arabia Organization

/0 Comments/in /by

Marketing Management in Saudi Arabia Organization

Select an organization of your choice from Saudi Arabia, engaged in the process of practicing Marketing Management. Discuss in detail the stages and steps for the Marketing Process, the organization is practicing (with diagram). Word count: 1000 words.

Select an organization of your choice from Saudi Arabia

Q1. (75 marks.)
Select an organization of your choice from Saudi Arabia, engaged in the process of practicing Marketing Management. Discuss in detail the stages and steps for the Marketing Process, the organization is practicing (with diagram). Word count: 1000 words.
Q2. (25 marks.)
You are asked to suggest some changes for the existing Marketing Process of this above-selected organization, helping the organization to sustain in the competitive Marketing environment. Give your valuable suggestions to the selected organization referring to the absent, not performed well and have scope for so-called improvement through/in their existing practices of Marketing Process.
Word count: 500 words.

 

What is a strategic marketing process?

A strategic marketing process is just as it sounds – it’s a plan that lays out all of the elements connected with and impacted by your business’s marketing initiatives. We’ll go into more detail in just a bit, but a marketing process should cover things like:

Firstly, Your company’s mission, goals and objectives (and these things are not one and the same – learn more about defining your goals and objectives and the differences between them).

Secondly, The strengths, weaknesses, opportunities and threats that affect your brand’s marketing.

Thirdly, Your target audience and the specific needs of this group.

Fourthly, The required resources and distributed channels you’ll use to carry out your plans and support marketing initiatives.

Further, Actionable, measurable metrics that provide a clear picture of where efforts stand according to the process, and how successful outreach and interactions with customers have become.

Your marketing process doesn’t just concern your own brand, but your positioning in your industry as well. It’s the roadmap that propels you forward in your unique marketplace and helps you make valuable, memorable connections with your target audience.

 

 

Organization theory that is foundational

/0 Comments/in /by

Organization theory that is foundational

This paper will demonstrate your knowledge of organization theory that is foundational (along with leadership theory) to most of what is studied in the DOL program. Critically examine the major theoretical approaches to the study of organizations.

Demonstrate your knowledge of organization theory that is foundational

This paper will demonstrate your knowledge of organization theory that is foundational (along with leadership theory) to most of what is studied in the DOL program.

Secondly, Critically examine the major theoretical approaches to the study of organizations.

The following are the instructions you should follow when writing the paper.

Thirdly, What are the historical, modern, symbolic, and postmodern theories in the study of organizations?

A critical explanation in your words and comparison of six theoretical concepts about organizations
(Consult the Summary Sketch of Organization Theories and the Hatch and Schein textbooks). Make sure one of the concepts is organizational culture and include ideas from the Schein textbook in your critical analysis.
Should be approximately ½ of the total length of the paper (words=1,000-1,250 or 4-5 pages) in the body of the paper, with no first person pronouns.

Do not source Daft or Northouse, nor the “thumbnail sketch” handout, but cite the primary authors/theorists’ works and studies in scholarly journals. Use Hatch sparingly.

You must use and cite a minimum of 12 journal articles for this paper. This basically means you refer directly to 2 journal articles for each of the six theoretical concepts.

Describe your analysis of how these perspectives collectively inform your understanding and experience of working in organizations.

Can be from either the private or the public sector.

Apply theory-to-practice in your workplace, even if you are not in an organization-wide leadership role.

Reflection on your observation and experience should not exceed 2 pages in the body of the paper.

Write this primarily in third person voice.

What is the role of the leadership process on organization-wide structure and design?

How is it possible for leaders to plan in organizations today?

What might be some ethical ramifications to consider in strategic planning?

The integration of leadership philosophy to organizational “theory-to-practice” should be approx. 2-3 pages of this assignment.
Write this in third person voice only.

Develop your own headings to show your grasp of the field of organization theory and design. Do not use this list above as your headings for the paper.

Be sure to write an Introduction and Conclusion paragraph for this major paper.

The paper should be 8 – 10 pages (2,000 – 2,500 words) plus 120-word abstract and list of references

Marketing principles Major marketing issues

/0 Comments/in /by

Marketing principles Major marketing issues

This paper focuses on MRKT 303–marketing principles. What are the major marketing issues your article discusses? what ideas does the article offer to address these marketing issues?

MRKT 303–marketing principles-major marketing issues

MRKT 303 – Marketing Principles

1a) (10 pts.) Firstly, what are the major marketing issues your article discusses?

1b) (10 pts.) Secondly, what ideas does the article offer to address these marketing issues?

2a) (5 pts.) Thirdly, what are the advantages of the ideas suggested?

2b) (5 pts.)Fourthly, what are the disadvantages of the ideas suggested?

3) (20 pts.) Further, what are your alternative ideas (different from the ideas the article suggests) to address the very same marketing issue(s)?

Also, Feel free to use concepts/theories from class to support your ideas.

(Finally, your answers to these 5 questions should cover 3 double-spaced pages with question 3 being the longest response.)
More details;

Marketing principles or principles of marketing are agreed-upon marketing ideas companies use for an effective marketing strategy. They are the principles upon which we build product promotion strategies. We can use the marketing principles for the effective promotion of either goods or services.

Some companies, may follow the 4Ps Strategy (or 4P Strategy). The term ‘4Ps’ stands for product, price, place, and promotion. Some people refer to it as the 4P Marketing Matrix.

Other companies, on the other hand, may have built up their own marketing principles. In most cases, they are the same as or vary slightly from the 4P strategy.

The principle of the 4P Marketing Strategy or Matrix is that marketing decisions tend to fall into four categories – product, place, price, and promotion. We refer to them as four ‘controllable‘ categories. They are ‘controllable’ because our efforts affect them or their outcomes.

Marketing principles – 4P Strategy/Matrix

When you combine all your marketing goals and objectives into one plan, you have a marketing strategy.

Government policy or rules and regulations, on the other hand, are ‘uncontrollable‘ categories – our efforts do not influence their outcomes.

A good marketing executive will carefully position the company’s product in each category. The strategy will subsequently generate the greatest response from the target market.

 

 

Project Establishment Documentation PID

/0 Comments/in /by

Project Establishment Documentation PID

This paper focuses on Assessment task 1. It is about Project Establishment Documentation. For your first assessment task with a weighting of 40%, you will be assuming the role of Architect or Landscape Architect and producing documentation which will confirm your grasp of core concepts

Assessment task 1-Project Establishment Documentation

For your first assessment task with a weighting of 40%, you will be assuming the role of Architect or Landscape Architect. Also, producing documentation which will confirm your grasp of core concepts as they are applied in professional practice. With respect to specific project establishment and early stages of the design process.

You are the owner and director of a small design practice approached to undertake a small public project for a local Council in Sydney. All pieces of documentation that you submit for the Assessment must be placed on a ‘hypothetical’ letterhead. This demonstrates that you understand the expectations placed on registered practitioners. Further,  the nature of formal communications, and the proper addressing of letters to clients and others. Finally, This letterhead and the quality of your written communications form part of the assessable material for this subject.

More details;

What is project documentation?
Project documentation covers documents created during and for the project itself. Examples include the overall project vision, the project plans, the schedule, and the risk analysis. Further, It keeps the team and other stakeholders synced up and informed about project changes, issues, and progress.
Additionally, What is the purpose of project initiation documentation?
The purpose of the Project Initiation Document (PID) is to capture and record basic information needed to correctly define and plan the project. The PID should expand upon the Project Mandate and state what the project is aiming and planning to achieve and the reason for the importance of meeting these aims.
Also, What are the types of project documentation?
Ten of the most common project documents include the project schedule, risk management, the issues log, the project budget, the communication plan, the project status report, the project charter, meeting agenda and minutes, the quality assurance (QA) test plan, and the project management plan.

Development of Organizational Policies and Practices

/0 Comments/in /by

Development of Organizational Policies and Practices

This is an assignment that focuses on the Development of Organizational Policies and Practices. The paper further addresses the competing needs in an organization.

Development of Organizational Policies and Practices

Developing Organizational Policies and Practices

C‌‌‍‌‌‍‍‍‌‍‍‌‍‍‍‌‌‌‍ompeting needs arise within any organization as employees seek to meet their targets and leaders seek to meet company goals. As a leader, successful management of these goals requires establishing priorities and allocating resources accordingly. Within a healthcare setting, the needs of the workforce, resources, and patients are often in conflict. Mandatory overtime, implementation of staffing ratios, use of unlicensed assisting personnel, and employer reductions of education benefits are examples of practices that might lead to conflicting needs in practice. Leaders can contribute to both the problem and the solution through policies, action, and inaction.

In this Assignment, you will further develop the white paper you began work on in Module 1 by addressing competing needs within your organization. To Prepare: Review the national healthcare issue/stressor you examined in your Assignment for Module 1, and review the analysis of the healthcare issue/stressor you selected. Identify and review two evidence-based ‌‌‍‌‌‍‍‍‌‍‍‌‍‍‍‌‌‌‍scholarly resources that focus on proposed policies/practices to apply to your selected healthcare issue/stressor. The Assignment Developing Organizational Policies and Practices Add a section to the paper you submitted in Module

1. The new section should address the following: Identify and describe at least two competing needs impacting your selected healthcare issue/stressor. Describe a relevant policy or practice in your organization that may influence your selected healthcare issue/stressor. Critique the policy for ethical considerations, and explain the policy’s strengths and challenges in promoting ethics. Recommend one or more policy or practice changes designed to balance the competing needs of resources, workers, and patients, while addressing any ethical shortcomings of the existing policies. Be specific and provide examples. Cite evidence that informs the healthcare issue/stressor and/or the policies, and also provide two scholarly resources in support of your policy or practice recommendatio‌‌‍‌‌‍‍‍‌‍‍‌‍‍‍‌‌‌‍ns.

Heritage Building at Risk Register

/0 Comments/in /by

Heritage Building at Risk Register

Task 1 – Heritage Building at Risk . In your local area London, select a substantial listed building that is currently on Historic England’s ‘Buildings at Risk Register’ located at https://historicengland.org.uk/advice/heritage-at-risk/search-register/

Task 1-Heritage Building at Risk-In your local area London

Task 1- Heritage Building at Risk. Firstly, In your local area London, select a substantial list ed building that is currently on Historic England’s ‘Buildings at Risk Register’ located at
https://historicengland.org.uk/advice/heritage-at-risk/search-register/

Task 2 – Façade Retention Scheme – Individual Essay (1200 WORDS)
The Harold Rd Community Centre in Plaistow is to be repurposed into a modern theatre space and associated facilities, which will mean the demolition of its internal elements but with the retention of the west facing Claude Road elevation & tower which will be retained. The address of the centre is 170 Harold
Rd, Plaistow, London E13 0SE.

More details;

Heritage Building at Risk

At Historic England we’ve been collecting information on the condition of our built heritage since the publication of our first Register of listed buildings at risk in London in 1991.

The first national Register of buildings at risk was publish ed in 1998 so this its 21st year. It includes a range of fantastically diverse assets across England which are in need of attention and championing.

In 2011 we started adding information on the condition of listed places of worship to the Register so our national Heritage at Risk Register currently includes:

  • Firstly, Grade I and II* listed buildings at risk including places of worship
  • Secondly, Grade II listed buildings at risk in London including places of worship
  • Thirdly, Grade II listed places of worship at risk outside London

Listed buildings in secular use are assessed using the Buildings and Structures risk assessment. Listed buildings in use as places of worship are assessed using the Places of Worship risk assessment.

How we can help buildings at risk

We can offer help and support with projects including:

Firstly, Analysing the problems facing a building, and making recommendations

Secondly, Helping to identify the opportunities and the feasibility of options for future use

Thirdly, Helping to build the skills and resilience of community groups responsible for buildings

Fourthly, Helping to broker solutions between partners

Finally, Providing information on funding

Walmart’s Global Strategies case study 

/0 Comments/in /by

Walmart’s Global Strategies case study

For this assignment, you will read Walmart’s Global Strategies case study and then respond to the following questions and make decisions based on those questions.

For this assignment, read Walmart’s Global Strategies case study

In Chapters 8 and 9, we reviewed several types of global expansion strategies a company can undertake when entering new markets. For this assignment, you will read Walmart’s Global Strategies case study and then respond to the following questions and make decisions based on those questions.
1. Firstly, What was Walmart’s early global expansion strategy?

Secondly, Was this a good strategy for Walmart?

Thirdly, Why or why not?

2. Further, What cultural problems did Walmart face in some of the international markets it entered?
Now, assume the role as the Director of Walmart’s global strategic planning team and you have been tasked to explore the benefits and challenges of expansion into one of the following regions. Choose one of the following regions and describe the opportunities and challenges in that region. Summarize the cultural environment, choose an entry strategy from the text, and describe how you would implement this entry strategy. Make sure you are very detailed in your explanation.
Regions:
● Latin America ● European Union ● Southeast Asia ● Russia ● Middle East

More details;

What is Walmart global strategy?
Why Walmart is refining its global strategy. The deal, under which Walmart gets a 42% stake in the combined company and almost $3 billion in cash, will allow the retailer to invest in more digital efforts and fuel its expansion in other international markets.
What is Walmart’s business strategy?
The cornerstone of Walmart’s business strategy is its everyday low prices. The brand sells a very large range of products and its focus always remains on selling products at the lowest prices in the market. The millennial customers are interested in three things. They are convenience, low prices and product quality.
Which international strategy does Walmart follow?
Wal-Mart has adopted a strategy somewhere between “Focused Low-Cost” positioning and “Cost Leadership” where-in, Market scope— Global operations cater to a diverse customer base. In the US price conscious low and middle income consumers with a focus on smaller towns.

Evolution of online marketing strategies and trends and practices

/0 Comments/in /by

Evolution of online marketing strategies and trends and practices

This is an assignment that focuses on the evolution of online marketing strategies and trends and practices. The paper also discusses the improvement planning organization of skills.

The evolution of online marketing strategies and trends and practices

On successful completion of this assessment, you will be able to:
Knowledge and Understanding.

1. Firstly, critically discuss the evolution of online marketing strategies and the latest trends and practices.
2. Secondly, critically discuss and evaluate websites based on their search and social media optimisation and digital presence
3. Thirdly, critically evaluate the principles and processes involved in developing integrated marketing communications, including the impact of technology and other environmental influences on marketing communications and the media.
4. Fourthly, analyse the benefits, problems and challenges faced by businesses in using various social media marketing communication tools within complex global environments.
Transferable/Key Skills and other Attributes.

On completion of this module students will have had the opportunity to:
5.     Then, improve their planning, organizing and time management skills
6.     Additionally, improve their research skills and data analysis
7.     Also, develop their analytical and problem-solving skills
8.     Practice using initiative
9.     Develop effective written and oral communication skills

10. Work both individually and collaboratively to solve a given problem
a)    Create an optimised personal digital profile sufficient to apply for a job of your choice. This has to also include a number of social media profiles based on your justifications and one compulsory optimised blog post.
b)    Then, document your work in an Individual assessment report which should include:
a.     Analysis
b.     Plan
c.     Combination of work done

The evolution of online marketing strategies and trends and practices

Individual Assessment Report structure:

Analysis – 50 marks:

1.     Firstly, you must conduct a Search and Social Media Marketing analysis for those key skills and attributes that are desired by potential employers, in an area where you would like to work (10 Marks).

2.     Secondly, this should include the keywords for main industry specific skills (10 Marks).
3.     Thirdly, this should also include the key influencers and individuals who would make employment decisions or help in your application process (10 Marks).

4.     Fourthly, for the top ten of your competitors you should conduct a thorough evaluation of their strengths and weaknesses in terms of their use of professional social media profiles – also how often do they engage? What are their forms of engagement? Then, what can you learn from their behaviour using social media profiles analysis tools and techniques? (10 Marks).

5.     Lastly, based on your analysis develop your personal benchmarks that you would like to attain within the given time and set up monitoring processes (10 Marks).

Issues facing the PESTEL model Weakneses of PESTEL Model

/0 Comments/in /by

Issues facing the PESTEL model Weakneses of PESTEL Model

This is an assignment that focuses on outlining three major issues facing the PESTEL model. The paper also requires additional readings to understand the PESTEL model.

Outlining three major issues facing the PESTEL model

This project is broken up into pieces, or “Parts”, and is based on the basic strategic planning process commonly found in most organizations.   However, while the nature of the project work itself will walk the student through observation, decision-making, change design, implementation, etc., the focus of the response from the student should be on the actions of the leader during each stage.
WRITING ASSIGNMENT #1

1.     Perform basic INDUSTRY research for the ENTIRE industry you have been assigned (not just the strategic group) and look for issues by following the PESTEL model’s major categories. Outline at least 3 major issues for EACH of the PESTEL(Political, Economic, Social, Technological, Environment Legal model analysis) categories that affect the entire industry.  Read what the textbook has to say about the PESTEL model and what types of things go into each category.  You can also find examples online by just Googling “PESTEL Example” and reading some of the pages that show up.  There is a great page at https://www.business-to-you.com/scanning-the-environment-pestel-analysis/ that should give you some good ideas.).

2.     Perform additional basic INDUSTRY analysis for the industry again, but this time use “Porter’s Five Forces” model.  Identify at least 2 major issues for EACH of the forces in the model.  (NOTE:  Again, this is an INDUSTRY analysis, not a company analysis.)

Outlining three major issues facing the PESTEL model

Using this information, create a list of Opportunities and Threats (numbered O1, O2, O3, etc. and T1, T2, T3, etc.) that would apply to the majority of the companies in your firm’s industry.
1.     Opportunities and Threats ALWAYS meet the following criteria:
a.      They represent phenomena or trends that currently exist and are not hypothetical future problems unless there is strong and sufficient evidence that suggests that the phenomena will PROBABLY exist (and your evidence must be clear and strong, with solid sources to back it up).

b.     They represent phenomena or trends, not actions that a company or the industry might do about them (again, this is an automatic show-stopper). Read each one aloud and ask yourself if you are saying that a company can do something. If yes, then I stop grading here. If no, then probably okay.
c.      They apply to all or most of the industry and not just one or only a few companies.
d.     They are not under the control or direct influence of only one or a few companies.