Product Marketing Mix Strategy

Product Marketing Mix Strategy

The marketing mix is used within the implementation of the marketing strategy. Please select one of the industries listed below, and search for information about the marketing mix used by at least two companies in your selected industry: soft drink, fast food/restaurant, hotel, cell phone provider, banking, automobile, airline, or entertainment.

Marketing Mix-Please select one of the industries listed below

Please select one of the industries listed below, and search for information about the marketing mix used by at least two companies in your selected industry: soft drink, fast food/restaurant, hotel, cell phone provider, banking, automobile, airline, or entertainment.

Provide an example of the four areas of the marketing mix—product, price, placement, and promotion—used by each of your selected companies.

Discuss where their marketing mix strategies are similar and where they are different. Explain why

Also, consider the element of ethical promotion and social responsibility toward consumers.

In addition to company websites;

http://www.ibisworld.com/ and http://www.mergent.com/ are excellent resources to find information about markets and individual companies.

Your research project must include an introduction.

You must also reference at least one journal article from the CSU Online Library and two articles from business-related or news websites; therefore, support your essay by at least three sources.

Your research project must be at least four pages in length and double-spaced, not counting the title and reference pages.

Reference all sources; paraphrased and quoted material must have accompanying citations. Use APA style guidelines for formatting. Do not write an abstract.

More details;

Marketing mix is a combination of factors that can be controlled by a company to influence consumers to purchase its products.
What are the 7 P’s of marketing mix?
Once you’ve developed your marketing strategy, there is a “Seven P Formula” you should use to continually evaluate and reevaluate your business activities. These seven are: product, price, promotion, place, packaging, positioning and people.

 

 

Greil Marcus – Elvis’ cultural significance

Greil Marcus – Elvis’ cultural significance

Below, I have quoted a prominent rock critic, Greil Marcus, writing about Elvis’ cultural significance as it appeared to him in the 1970s. Your task in this essay is to respond to his point of view in a manner that demonstrates understanding of the cultural context surrounding Elvis.

Greil Marcus-writing about Elvis’ cultural significance

Below, I have quoted a prominent rock critic, Greil Marcus, writing about Elvis’ cultural significance as it appeared to him in the 1970s. Your task in this essay is to respond to his point of view in a manner that demonstrates understanding of the cultural context surrounding Elvis.
Please be sure to do the following:

(I) Indicate your own position on these issues. In doing this, you need to show an understanding of why Marcus might say what he does, and then give reasons for accepting or rejecting his views (or both).

• Be sure that you spend sufficient time both evaluating Marcus and developing your own point of view.

• As part of this, you should do a bit of research on Marcus himself. This is because it’s difficult to respond to someone’s argument without knowing who that person is and why they may take the position they do.

Greil Marcus

(ii) Back up your arguments by explicitly using musical and biographical information provided about Elvis in class (and on parts of the slides not discussed in class).

• Also, expand the scope of your argument by drawing in musical and social factors covered by other lectures besides the Elvis lecture.

• For example, Elvis’ impact on race relations it may be useful to refer to material from the blues. Similarly, in considering Elvis’ move into a pop direction, material from the lectures on the ‘in between years’ or Tin Pan Alley pop may be helpful.

(iii) Marcus’ views are heavily shaped by the pop and Las Vegas performer direction Elvis took later in his career. In order to situate that side of Elvis’ work, you should look at two of the performances that were mentioned in the lecture but not actually viewed in class.

Links for the performances in question, along with a few links for historical and cultural context, are:


https://en.wikipedia.org/wiki/The_Steve_Allen_Show

https://en.wikipedia.org/wiki/Elvis_(1968_TV_program)

(iv) Other outside sources are not required, but feel free to use them if you have them. You won’t specifically lose marks if you don’t. But chances are you will gain some marks if you use extra sources effectively.

Excerpts from Greil Marcus, “Elvis: Presliad.” From Mystery Train. Third Edition. New

“Elvis Presley is a supreme figure in American life, one whose presence, no matter how banal or predictable, brooks no real comparisons. He is honoured equally by long-haired rock critics, middle-aged women, the City of Memphis (they finally found something to name after him: a highway), and even a president [Richard Nixon]. Beside Elvis, the other heroes of [rock music] seem a little small-time.

If they define different versions of America, Presley’s career almost has the scope to take America in. The cultural range of his music has expanded to  where it includes not only the hits of the day. But also patriotic recitals, pure country gospel, and really dirty blues; reviews of his concerts, by usually credible writers, sometimes resemble Biblical accounts of heavenly miracles. Elvis has emerged as a great artist, a great rocker, a great purveyor of schlock, and, yes, a great American.

Greil Marcus-writing about Elvis’ cultural significance

[. . .] How could he take it seriously? How could anyone create when all one has to do is appear? ‘He looks like Elvis Presley!’ cried a friend, when the Big E stormed forth in an explosion of flashbulbs and cheers . . . It is as if there is nothing Elvis could do to overshadow a performance of his myth. And so he performs from a distance, laughing at his myth, throwing it away only to see it roar back and trap him once again .

[. . .] Only the man who says No is free, Melville once wrote. We don’t expect such a stance in popular culture. Those who do might best be advised to take their trade somewhere else.  But the refusal that lurks on the margins of the affirmation of American popular culture. What gives the Yes of our culture its vitality and its kick. Elvis’s Yes is the grandest of all, his presentation of mastery the grandest fantasy of freedom, but it is finally a counterfeit of freedom:

Strategy Planning and Selection

Strategy Planning and Selection

Assume for this assignment that you are being highly considered for a director-level HR management position for a best-in-class national retailer. You are in the final phase of the interview process and must respond to the interview panel regarding specific questions and scenarios that will help them determine if you are a good fit for the new role. The company’s culture is centered on the effective development of strategy, plans, and selection criteria aimed at building and sustaining a competitive and profitable organization. It will be extremely important that you respond with a strategic mindset in order to convince the organization you are able to help them ensure the execution of the business strategy.

Write a six to seven (6-7) page paper in which you: – Analyze different types of strategies (cost leadership, differentiation, and focus/niche) and select which one you would deem more appropriate for an “efficiency-minded” retail organization and explain your rationale.

How would the selected strategy ultimately affect how HR does its job? -Examine the four (4) approaches to job design/redesign and provide an example (not a definition) of each. Then, make a case to the interviewing panel on the importance of effective job design applications in supporting the overall strategic goals of the organization. – Consider challenges and constraints associated with recruiting workers and identify and discuss at least two (2) issues. What advice would you give to ease your selected issues? Be specific. – List and describe 2–3 candidate selection process ideas that might add value and overall effectiveness to the process. HINT: http://www.selectinternational.com/blog/bid/147051/5-Tips-for-Designing-an-EffectiveEmployee-Selection-System. Also, what problems should HR and management teams avoid during the selection process? – Format your assignment according to these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.

Complementary Partners Workshop on Leadership Effectiveness Competencies

Complementary Partners Workshop on Leadership Effectiveness Competencies

Complementary Partners  Imagine you are working with a partner to plan and host a workshop on leadership. There will be 100 people attending. Within this assignment you will be creating a document that discusses the main components of leadership and corporate culture. Write a three to five (3-5) page paper in which you: 1.Address a key leadership trait that can assist in managing conflict. 2.Discuss a tool or strategy a leader can adopt for improving communication within the organization. 3.Describe some methods for motivating employees and improving behaviors within the workplace. 4.Format your assignment according to the following formatting requirements: a.This course requires use of new Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details. The specific course learning outcomes associated with this assignment are: •Describe the primary functions of management (planning, organizing, leading, controlling) and the associated skills, tools, and theoretical approaches that can be used to accomplish these functions. •Explain the principal theories of leadership and motivation, and describe the fundamental considerations in managing and motivating individual and group behavior. •Describe actions to improve communications, manage conflict, develop strong organizational culture, and improve the ethical behavior in organizations. •Use technology and information resources to research issues in management concepts. •Write clearly and concisely about management concepts using proper writing mechanics.

Porter’s 5 Forces Analysis and SWOT of Hanes Brand

Porter’s 5 Forces Analysis and SWOT of Hanes Brand

explains what the Strengths and Weaknesses (Internal) also include the (External) Opportunities and Threats in the body of the text with and provide a Chart. Porter Five Forces address all by applying the follow : Entry barriers; Intensity of rivalry; Bargaining power of buyers; Bargaining power of suppliers Threat of substitutes with cited relevant information and examples.

Lean Six Sigma in Amazon Inc

Lean Six Sigma in Amazon Inc

Lean Six Sigma with Amazon  Write a thorough paper on a company using Lean Six Sigma with Amazon. 5-10 pages, double spaced, times new Roman 12 pitch. You may use pics, charts, graphs, etc. Reference sites in last page. No specific format required. Overview of company, their Lean Journey (how are they using Lean and what tools are they using it hAve used), how do they move forward with continuous process improvement to be be successful in the future.

How and why the United States became a superpower

How and why the United States became a superpower

Describe how and why the United States became a superpower from the Spanish American War to the Present topic: Describe how and why the United States became a superpower from the Spanish American War to the present and explain the historical relationships between foreign policy and domestic affairs. Here is an example research question: “How did the United States’ naval technology help it become a superpower?” guidelines Your paper needs to be between 1500 and 1700 words. You must use APA format. It must be 12 pt., times new roman font and double-spaced throughout the paper. It must have one-inch margins (top, bottom, and both sides) and no extra lines between paragraphs. The reference page is to reflect APA format. your sources must be books written by historians or articles that are peer-reviewed (Links to an external site.)Links to an external site. by historians. If you do not know what this means then contact me. I shall be looking for citations from these sources in your essay. If for some reason, as you are constructing your essay you wish to abandon or add a source, then you will have to let me know and give me a reason for doing so. Please contact Cerro Coso library for assistance. They have online full-text databases like the JSTOR site, which is a great resource for finding historical essays. Here are others that you can use America: History and Life, Annals of American History, History Reference Center. Please use these sites to help you find articles and or books. If you do this portion of the assignment correctly and meet the deadline you will receive up to ten points.

Creating a Culture of Innovation

Creating a Culture of Innovation

Creating a Culture of Innovation  Assignment 1: Creating a Culture of Innovation Due Week 3 and worth 200 points Imagine you are creating a new and innovative technology company. In this assignment, consider the culture, management, and leadership of your organization. Remember that your company should be a place that people want to work. Write a three to five (3-5) page paper in which you: 1.Describe the characteristics of the people you would want working at your company, in relation to the culture you are trying to cultivate. 2.Identify two (2) leadership qualities you would look for in employees. What does their background and previous experience look like? 3.Discuss your company’s organizational culture. What are the ways you can help ensure that the company’s culture fosters creativity and innovation among employees? 4.Format your assignment according to the following formatting requirements: a.This course requires use of new Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details. The specific course learning outcomes associated with this assignment are: •Explain the principal theories and the various approaches to management that have evolved over time and their application to current management situations. •Assess how various leadership styles fit cultural differences and effectively operate in global markets. •Describe control systems that can improve a firm’s operations and facilitate change. •Use technology and information resources to research issues in management concepts. •Write clearly and concisely about management concepts using proper writing mechanics.

Nissan Case Study Organizational Ethics

Nissan Case Study Organizational Ethics

Nissan Case Study  : The format for this assignment will be a Word document using a business writing format of your choice. There is no minimum page length requirement, but the submission should be double spaced, and no more than four pages in total. Copy and paste any data analysis from Excel into your Word document for submission. You may include your original Excel documents as supplementary material if you believe this will strengthen your contribution

Leadership Healthcare in the United States

Leadership Healthcare in the United States

Leadership/Healthcare in the United States Scenario: The United States government has assumed a leadership role in contributing to the provision of efficient, effective, and equitable health care to its citizens. There are variety of healthcare related programs that have been established by the United States government, including Medicare, Medicaid, and the Affordable Care Act (ACA). Identify what you consider to be the most important strengths and the most significant gaps for each of these three programs. Complete the U.S. Health Care Programs Matrix. Provide justification for each piece of information in the matrix, including relevant metrics. Include at least five scholarly references in the matrix. Format references according to APA guidelines.