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Laura Mc Cormick case study analysis

This is an assignment that focuses on the MGT 2530 Laura Mc Cormick case study analysis. The paper also focuses on the various issues that the Directors requested.

The MGT 2530 Laura Mc Cormick case study analysis

The Board of Directors for two major corporations received approval from shareholders to complete a ‘merger’ during the next 90 days.  The 1st company provides a “TECH” service on the U.S. west coast.  The 2nd company provides a ‘Manufacturing’ product in the U.S. southeast.  The new company after the merger will be located in the U.S. Midwest (Detroit, MI).  (The employment level at the new location will be higher).

The Board of Directors has requested that Wayne State Business Students (Individuals and Teams/Groups research, summarize, present, and debate) the following issues;
1.     Firstly, should current employees at the two existing locations be offered positions at the new location?  If so, what will be the management process for relocation?
2.     Secondly, both existing locations have had complaints and fines regarding health, safety, and environment violations.  How will you demonstrate ‘corporate social responsibility’ to ensure compliance and good community citizenship?
3.     Thirdly, both existing locations have serious sexual harassment and hostile environment open complaints such as:  A) Supervisor making inappropriate advances to an employee.  B) Two employees making ethnic, gender identity, and religious negative comments to a group of employees.  How will you resolve these issues?  What will be your plan to create a positive culture eliminating future incidents?

4.     The new company plans to be a leader in employee motivation thus reducing stress and negative emotions/moods.  What is your implementation plan?
5.     Lastly, the new company must establish a performance management and decision-making process.  What are the performance metrics?

The paper submission should be in APA writing guidelines, formatting, and citation. Include at least three sources in the assignment paper.

Risk management in health care organizations

This is an assignment that discusses the Organizational Risk Management in health care organizations. The paper also involves conducting an interview with employees in a health care organization.

Organizational Risk Management in health care organizations

T‌‌‍‌‌‍‍‍‌‍‍‌‍‍‍‌‌‌‍he purpose of this assignment is to gain real-world insight into how risk management programs operate within health care organizations. Select a local health care organization where you can conduct an interview with an employee who is involved in risk management processes. This organization can be your current employer or a different health care facility in your community. Acute care, urgent care, large multi?provider private medical clinics, assisted living facilities, and community/public health clinical facilities are all ideal options to complete the requirements of this assignment.

Select an individual who can provide sufficient information regarding how their organization manages risk within its facility to answer the questions below. In your interview, address the following:

1. Firstly, risk management strategies used in the organization’s risk control program, along with specific examples. Use infection control in the operating room.

2. Secondly, how the facility’s educational risk management program addresses key professional, l‌‌‍‌‌‍‍‍‌‍‍‌‍‍‍‌‌‌‍egal, and ethical issues, such as prevention of negligence, malpractice litigation, and vicarious liability.

3. Thirdly, indicate the policies the facility has implemented that address how to manage emergency triage in high?risk areas of health care service delivery.

4. Then, describe challenges the organization faces in managing and controlling high-risk health care.

5. Lastly, strategies the facility utilizes to monitor, evaluate, and maintain compliance within its risk management program. Also, after conducting the interview, compose a word summary analysis of the interview that includes the questions above, in conjunction with the interviewee’s responses.

Requirements

Additionally, include the following elements in your response: 1. An assessment of the organization’s risk management program, including how it attends to high-risk health care and legal concerns. 2. Action steps you would take to improve one area of the organization’s risk management program, along with your rationale for doing so. Cite appropriate references as needed to support your statements and rationale‌‌‍‌‌‍‍‍‌‍‍‌‍‍‍‌‌‌‍.

Marketing plan assignment needs to be in APA format

The Marketing plan should be a new to the world product or service or maybe an improvement over an existing one.
Please DO NOT submit a marketing plan of an existing company, product or service.

Marketing plan should be a new to the world product or service

The Marketing plan should be a new to the world product or service or maybe an improvement over an existing one.
Please DO NOT submit a marketing plan of an existing company, product or service.
The marketing plan assignment needs to be in APA format

Introduction
As a marketer, you’ll need a good marketing plan to provide direction and focus for your brand, product, or company.  With a detained plan, any business will be better prepared to launch a new product or build sales for existing products.  Non-profit organizations also use marketing plans to guide their fundraising and outreach efforts.  Even government agencies put together marketing plans for initiatives such as building public awareness of proper nutrition and stimulating area tourism.

The Purpose and Content of a Marketing Plan
Unlike a business plan, which offers a broad overview of the entire organizations mission, objectives, strategy, and resource allocation, a marketing plan has a more limited scope, it serves to document how the organization’s strategic objectives will be achieved through specific marketing strategies and tactics, with the customer as the starting point.

The Role of Research

To develop successful strategies and action plans, marketers need to up date information about the environment, the competition, and the market segments to be served.  Marketing Research helps marketers learn more about their customers’ requirements, expectations, perceptions, and satisfaction levels.  This deeper understanding provides a foundation for building competitive advantage through well-informed segmenting, targeting, and positioning decisions.

The Role of Relationships

The marketing plan shows how the company will establish and maintain profitable customer relationships.  The relationships affect how marketing personnel work with each other and with other departments to deliver value and satisfy customers.  It also affects how the company works with other stakeholders that include suppliers, distributors, strategic alliance partners, government regulators, media and the community at large to achieve the objectives listed in the plan.

From Marketing Plan to Marketing Action
Companies generally create yearly marketing plans, but some plans may cover a longer period.  Marketers start planning well in advance of the implementation date to allow time for marketing research, thorough analysis, management review, and the necessary coordination of departments.

For effective implementation and control, the marketing plan should define how progress toward objectives will be measured.  Managers typically use budgets, schedules, and performance standards for monitoring and evaluating results.  With budgets, they can compare planned expenditures with actual expenditures for a given week, month, or other period.  Performance standards track the outcomes of marketing programs to see whether the company is moving forward toward its objectives.

The Major Parts of the Marketing Plan

The Executive Summary
This section summarizes the main goals, recommendations, and points as an overview for senior managers who must read and approve the marketing plan.  Generally a table of contents follows this section, for management convenience.

Current Marketing Situation
In this section, marketing managers discuss the overall market, identify the market segments they will target, and provide information about the company’s current situation.

Market Description

By describing the targeted segments in detail, marketers provide context for the marketing strategies and detailed action programs discussed later in the plan.

Benefits and Product Features
Clarify the benefits that the product features will deliver to satisfy the needs of customers in each market segment.

Product Review
The product review should summarize the main features for all of the company’s products.  The information may be organized by product line, by type of customer, by market, or by the order of product introduction.

Competitive Review
The purpose of the competitive review is to identify the competitors, describe their market positions, and briefly discuss their strategies.

Distribution Review
In this section, marketers list the important channels, provide an overview of each channel arrangement, and mention any new developments or trend
Strengths, Weaknesses, Opportunities and Threats Analysis
Weaknesses
Weaknesses are internal elements that may interfere with the company’s ability to achieve its objectives.

Opportunities

Opportunities are external elements that the company may be able to exploit to its advantage.

Threats
Threats are current or emerging external elements that may possibly challenge the company’s performance.

Objectives and Issues
The company’s objectives should be defined in specific terms so management can measure progress ad if needed, take corrective action to say on track.  This section describes any major issues that might affect the company’s marketing strategy and implementation.  Be sure to include the first year and second year objectives.  Generally we are using unit sales volume for the first and second year.
Marketing Strategy  What’s the Plan?

Positioning
A positioning built on meaningful differences, supported by appropriate strategy and implementation, can help the company build competitive advantage.  How is your product different?  How is your product viewed by your target audience?

Product Strategy
Include all the features described in the earlier product review section.  Describe the warranty.  Further, describe what you will do to build the brand?  Also, describe the brand, its logo on the product as well as its packaging.

Pricing Strategy

Describe your pricing strategy.  What will you charge at retail, etc?  Will it be a penetrating pricing strategy, like Walmart?  Will it be a skimming policy like Mercedes automobiles?

Distribution Strategy
Describe your channel strategy.  How will you get your product from the producer to the consumer?  Who you will use for distribution to market your product?  What retails will you use?  What channels will be used as coverage and what markets you plan on entering.  Will you use the Internet and or catalogs as well?

Marketing Communication Strategy
Integrating all messages (IMC) in all media uses, will reinforce the brand name and its main points of product differentiation.  Will you use all five of the elements including: advertising, sales promotions, public relations and personal selling?  Direct marketing in some circles is also one of the communications as well.

Marketing Research
We can identify specific features and benefits that our target market segments value.  Feedback form market tests, surveys, and focus groups will help us develop new products and services.  You can also measure and analyze customer attitudes toward competitive brands and products.

Marketing Organization

Explain who would be hired to handle various aspects of the marketing organization.
Budgets
Budgets serve two main purposes: to project profitability and to help managers plan for expenditures, scheduling, and operations related to each action   program. Be sure to include a break-even point.

Controls
Controls help management assess results after the plan is implemented, identify any problems or performance variations, and initiate corrective action.  There is a need for tight control measures to monitor quality and customer service.  This will enable you to correct any problems that may occur.  Other early warning signs include monthly sales and monthly expenses.

Communication and ethics – internal and external communications

This is an analysis of an organizational communication and ethics and a proposal of internal and communication improvements.  Apply this analysis to ethical behavior and social responsibility in the organization.

Communication and ethics – organizational internal and external communications

Firstly, identify what organizational communication and ethics is all about. Then, consider that your manager (or one you’re familiar with) was asked to review the organization’s approach to communication. In addition to communication approach include ethics. The manager asked you to help by conducting an analysis of the organization’s internal and external communications. Ethical behavior and social responsibility are included as well. Very importantly, the manager asked for proposed improvements associated with the analysis.

Secondly, focus on the company for which you work is evolving Examine this company’s communications related to ethical behavior within the company as well as its corporate social responsibility. Then, research and document the organization’s internal and external communications. Some of the examples include mission statements, credos, et cetera, in regard to its values and ethics.

Analysis and proposal

Thirdly, complete the following questions:

• Analyze how the company’s internal communications help support ethical behavior. This should be within the company. Describe the potential impact on employee behavior. Examples of ethical behavior include embracing diversity and protecting confidential corporate data and private data.
• Analyze how the company’s external communications reflect its commitment to social responsibility. Describe the potential impact on public perception. Examples of social responsibility include indicators such as dedication to community service, compassion for the disadvantaged, commitment to charitable giving, and concern for the environment.

Fourthly, propose the following improvements:

• Propose potential improvements to internal communications that would help increase ethical behavior in the company. Justify those improvements based upon identified weaknesses or opportunities of current communications.
• Propose potential improvements to the external communications. How would that help bolster the company’s public perception as a socially responsible company. Then, justify those improvements based upon identified weaknesses or opportunities of current communications.

Lastly, your analysis and proposed improvements should be well organized and written in clear, succinct language. Follow APA rules for attributing sources that support your analysis and conclusions‌‌‍‌‌‍‍‍‌‍‍‌‍‍‍‌‌‌‍.