Electronic Arts case study – Integrated Marketing Communication

Electronic Arts case study – Integrated Marketing Communication

This is a paper that is focusing on Electronic Arts case study and what its Integrated Marketing Communications campaign worked for EA.

Electronic Arts case study – Integrated Marketing Communication

Firstly, watch the Electronic Arts case study using the link provided below. Then, write a case study analysis about the case study. Now use the case study on the topic Integrated Marketing Communications campaign case study review.

Secondly, discuss how the marketers at EA used social media in marketing. How did this strategy play into the middle of their marketing efforts. Also, compare how other companies tend to integrate it or add it on at the end. Is this strategy beneficial for companies?

Thirdly, what are your thoughts on this structure? Is this being driven by their particular audience? Are they trying to anticipate their audience’s needs? This is a rare way of doing integration, do you think it will be more/less effective for the company?
·        It is an added advantage for those of you who went through the mobile courses. This is similar to taking a “mobile first” approach to projects. It will like taking a “social media first” approach to the company’s marketing processes.
·        This is the case study link for the assignment: https://vimeo.com/124524494. Do not forget to include outside academic references.