What is strategic marketing in Big Green Egg research

/0 Comments/in /by

This is a paper that is focusing on the what is strategic marketing in Big Green Egg. The paper also provides directions to follow in writing the assignment paper.

What is strategic marketing in Big Green Egg research

Learning Outcomes
Part 1 – What is Strategic Marketing?
1.  Firstly, creating Value for Customers:  Student can demonstrate an understanding of the concept of value creation.
2.  Secondly, the Role of the Customer in the Company’s Strategic Planning.  Student can assess the company’s commit to serving customer needs as evidenced in a company’s mission statement.
3.  SWOT analysis:  Thirdly, student can conduct a simple SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) of a product or service offering and draw inferences from an analysis of the results.
4.  Competitive Analysis:  Fourthly, student can conduct a simple competitive analysis based on criteria important to the customers of the product or service.

Directions

·         Select your product or service offering from the list.
you will select one of the following products or services to be the subject of each of your four writing assignments.  The same product/service will be used in every paper.

Big Green Egg (Outdoor grill/smoker)
Garmin Fenix 6s (Smartwatch)
UE Megablast (bluetooth speaker)
Lifelock (Identity Protection)
Beachbody.com (On Demand Exercise Videos)

Your focus will be on the domestic or U.S. marketing of the product only and not any of the global operations, if any. Your job is to apply those concepts to your chosen product or service.

·         Research your product or service offering through the Internet (your references will need to be mostly academic sources. See library services if you do not know what an academic source means).  Do not limit yourself to searching solely on the product or service name.  Look up the industry it is in (Hoovers.com is a good source for this via the UMGC library) and also search on that industry as well.  Look up the direct competitors.  Check industry journals and the trade press. Additionally, ask your family, friends, coworkers and others what they think about the product and each of the competitors.  You may want to also visit a retailer to compare the products on the shelves or visit all of the websites.  Also, keep all your research as you will need it for future writing assignments.

·         Prepare your assignment beginning with a title page with your name and the name of your product or service.  Then answer each of the following eight questions (four in part 1 and four in part 2) in order and number the beginning of your response to each question.  Although you do not need to repeat the question, each section should have a heading.  Lastly, the paper should contain approximately 5+ pages of analysis for the responses to the eight questions.

Choose a product or service that you connect with as a consumer

/0 Comments/in /by

Choose a product or service that you connect with as a consumer. Explain how the company has used the consumer decision process model to effectively market the product or service to you.

Choose a product or service that you connect with as a consumer

Each student will write a marketing paper (max 3 pages, formatted in Word, font Times New Roman 12, double spaced) that addresses one of these topics below.

Option 1) Situational analysis (includes a SWOT analysis).

Choose a product or service. Identify at least two significant factors for each of the four SWOT components. Provide specific information for controllable aspects (the marketing mix) as well as all uncontrollable environments.  For example, is the company doing a good job promoting its services? Regarding uncontrollable factors: what part(s) of the economy (GNP, inflation, interest rates, unemployment, etc) affect the company and why? Are there political/cultural/regulatory affectations?

Option 2) The consumer decision process model

Choose a product or service that you connect with as a consumer. Explain how the company has used the consumer decision process model to effectively market the product or service to you.

Be sure to discuss:

(1) firstly, detail the strategy based on the model.

(2) secondly, explain why the strategy was successful for you as a consumer.

(3) thirdly, judge how the company should move into the future.

(4) finally, explain the decision-making process you experienced as a consumer when choosing this product or service.

Option 3) STP for a new product.  

Put yourself in the position of an entrepreneur who is developing a new product or service to introduce into the market. Briefly describe the product. Then develop the segmentation, targeting, and position strategy for marketing the new product.

Be sure to discuss:

(1) firstly, the overall strategy; why segmenting, targeting, and position are useful methodologies.

(2) secondly, segmentation and targeting choices.

(3) thirdly, characteristics of the target market.

(4) fourthly, why that target market is attractive.

(5) finally, the positioning strategy.
Provide justifications, in the form of research, for your decisions and include your textbook and at least three external references in addition to the textbook. Put your in-text citations and references in APA Style. Again, you will need to choose ONE topic; do not do all assignments.

What role does business-level strategy play in relation to business 

/0 Comments/in /by

What role does business-level strategy play in relation to business growth market capitalization? Also, What roles do a firm’s core competencies play in a decision to diversify into new businesses?

What role does business-level strategy play in relation to business

To support your work, use your course and text readings and also use outside sources. As in all assignments, cite your sources in your work and provide references for the citations in APA format.

Respond to all of the following questions using the lessons and vocabulary found in the readings:

What role does business-level strategy play in relation to business growth market capitalization?
What roles do a firm’s core competencies play in a decision to diversify into new businesses?
Finally, Why does unrelated diversification have a worse performance record than related diversification?
The final paragraph (three or four sentences) of your initial post should summarize the one or two key points that you are making in your initial response.

Your posting should be the equivalent of 1 to 2 single-spaced pages (500–1000 words) in length.

Start reviewing and responding to the postings of your classmates as early in the week as possible. Respond to at least two of your classmates. Participate in the discussion by asking a question, providing a statement of clarification, providing a point of view with a rationale, challenging an aspect of the discussion, or indicating a relationship between two or more lines of reasoning in the discussion. Lastly, Complete your participation for this assignment by the end of the week.

More details;

What role does corporate level strategy play in relation to business level strategy?
Business-level strategy is used to obtain a customer base and sell a product at a profit. Corporate-level strategy, on the other hand, is used when deciding what business units to sell and purchase, and how to integrate operations and find synergies between them.

The Samsung organization’s competitive positioning

/0 Comments/in /by

This is a paper that is focusing on the Samsung organization’s competitive positioning. The paper also provides additional requirements to follow in writing the assignment paper in detail.

The Samsung organization’s competitive positioning

ASSIGNMENT OVERVIEW Today’s managers develop and communicate a vision for the organization. They focus on the big picture and identify needs and opportunities in order to establish strategic priorities. Strategic managers develop policies that are critical to the success of the company and make the achievement of goals both manageable and attainable. They understand how to allocate resources so that they are fully optimized. Conduct a strategic audit to present an analysis of the organization’s strategic direction, policies, procedures, and processes to determine its competitive positioning within the industry.

ORGANIZATION = Samsung ASSIGNMENT INSTRUCTIONS Part 1—Organizational Competitive Positioning Analysis 1. Firstly, write an analysis paper describing your organization’s competitive positioning. 2. Secondly, describe the organization’s current situation by identifying the following: • Mission Statement • Vision / Objective • Customer’s needs and / or demands • Current strategies and policies • Corporate governance approach / structure (i.e. board of directors, flat structure, governing body) 3. Thirdly, describe the organization’s capabilities by performing the following analysis. • Include the analysis results as a chart or figure in your paper. o SWOT o GE 9 Cell Assessment 4. Fourthly, identify and briefly describe the current technological and innovative approaches that contribute to the organization’s competitive positioning. 5. Describe your organization’s future strategic goals. 6. Discuss your assumptions about your organization’s current position

The Samsung organization’s competitive positioning

ASSIGNMENT REQUIREMENTS Part 1— Organizational Competitive Positioning Analysis. Description of the organization’s current situation. Description of the organization’s capabilities. Identification and description of the current technological and innovative approaches that contribute to the organization’s competitive positioning. Description of the organization’s future strategic goals. Discussion of YOUR personal assumptions about the organization’s current position SCOPE • Citation requirements o Minimum of 3 • Word count (excluding title and reference page): o Part 1 – (850-1000) • APA formatting o Title page o Reference Page • Plagiarism submission

Issues in operating a security defense system of an organization

/0 Comments/in /by

This is a paper that is focusing on the Issues in operating a security defense system of an organization . The paper also discusses the production of a brief operations review in the assignment paper.

Issues in operating a security defense system of an organization

Complete all parts in one document, providing each part with a heading indicating the part number and content area.
Part 1: Produce a Brief Operations Review (3 points)
Provide a review of the most-crucial issues in operating a security defense system of an organization with at least 300 employees by drawing on all of your reading plus at least two other quality sources on the Internet or the NCU Library. Length 2 to 3.5 pages.

Part 2: Report on Your Organization’s Disaster Recovery and Business Continuity Plan (7 points)

Your CEO has asked for a brief report of your organization’s plans for disaster recovery and your readiness to deal with outages and other issues. (If you are not employed or your organization’s recovery plans are classified, you may create a fictitious scenario for this assignment.) Interview the appropriate people in your organization and compose a brief email for your CEO including the following information:

Summarize your organization’s disaster recovery and continuity of operations plans (if they exist).
Assess your organization’s ability to respond in case of an emergency, data loss, data theft, natural disaster, or other event.
Recommend improvements to your organization’s potential to response to such threats. Provide examples where appropriate to illustrate your ideas.
Structure your response as an email and not an essay. Keep your audience and purpose in mind. Do not mention any irrelevant conceptual information that a
C-level person would not care about. Keep it brief and to the point, but still informative and in keeping with best practices of information security safeguarding.
Be sure to still include an APA-formatted coversheet and reference page.

Support your assignment with at least three scholarly resources. In addition to these specified resources, other appropriate scholarly resources, including seminal works, may be included. Length, 3 to 4 pages.

How can procurement function improve external turbulence in markets

/0 Comments/in /by

This is a paper that is focusing on How can procurement function improve external turbulence in markets. The paper also provides additional details to use in writing the assignment paper.

How can procurement function improve external turbulence in markets

A proactive strategic procurement operation can give the organisation it represents a competitive advantage by reducing waste in the value chain. For an organisation of your choice, you are asked (a) to critically examine the Procurement function, (b) by considering 2-3 areas below investigate how the Procurement function can be improved and compensate external turbulences in the markets.

Procurement Strategy
Strategic Sourcing and Outsourcing
e-procurement
Sustainable Procurement
Supply Risk
Scope
You will also need to take the following into account when completing your assignment:
Quality of executive summary (does it give a brief complete summary of your paper for an executive to read?)
Establishment of relevant theory (e.g. what do we mean by global sourcing?)
Allocation of credit and sources used (have I included references and citations to the material I have used?)
Clarity of argument (clarity of the focus of the paper
Overall report presentation including spelling and grammar
Adherence to nominated word limit (+/- 10%)
Word processed (letter size 12, times new roman, 1.5 space), fully referenced (Harvard Referencing System)

How can procurement function improve external turbulence in markets

Assessed intended learning outcomes

On successful completion of this assessment, you will be able to:

Knowledge and Understanding
Firstly, demonstrate an understanding of the importance of procurement for global organisations operating in complex market environments.
Secondly, locate, synthesise and critically evaluate recent/current information from a wide range of published literature in the area of Procurement, Risk, and Contract Management.
Thirdly, apply knowledge of the theory and practice of Procurement, Risk, and Contract Management to develop insights into and solve current problems.
Fourthly, critically evaluate the use of complex models of Procurement, Risk, and Contract Management; systematically and creatively making sound judgements based on the systematic analysis and creative synthesis of ideas.
Also, critically and effectively assess the value of theories, concepts and models to the practice of Procurement, Risk, and Contract Management.
Demonstrate a sound understanding of the importance of risk management in the development and also maintenance of sustainable procurement.

Advanced Cost Accounting as it Relates to Social Services

/0 Comments/in /by

This paper focuses on Advanced Cost Accounting as it Relates to Social Services. Create a PowerPoint presentation (approximately 12 minutes, 10–12 slides) showing how a topic covered in the course (below) is connected to a Department of Social Services Finance/HR Department workplace.

Advanced Cost Accounting as it Relates to Social Services

Create a PowerPoint presentation (approximately 12 minutes, 10–12 slides) showing how a topic covered in the course (below) is connected to a Department of Social Services Finance/HR Department workplace. You should incorporate actual samples from the job site and a narrative explanation of each slide using the presentation notes feature. All materials must be properly cited and quoted in current APA style. All sources must be less than 3 years old.

Topics for consideration include:
1. Process Costing
a. Equivalent Units of Production
2. Job-Order Costing
3. Activity-Based Costing
4. Balanced Scorecard
5. Cost Volume Profit Analysis
a. Break even analysis
6. A comparison of process costing and job-order costing and how costs flow through the system
7. Predetermined Overhead Rate used in the various costing systems
a. Over allocation and Under allocation
8. Planning and Budgeting
9. Pricing

Journals that contain scholarly research articles:
1. Accounting: Organizations and Society
2. Auditing: A Journal of Practice and Theory
3. Contemporary Accounting Research
4. Journal of Accounting and Economics
5. Journal of accounting research
6. Review of Accounting Studies
7. The Accounting Review

The effects on USA employment in the textile industry

/0 Comments/in /by

This is a paper that is focusing on the effects on USA employment in the textile industry. The paper also provides further instructions to use in writing the assignment paper.

The effects on USA employment in the textile industry

Topic:
“Effects on USA employment in the textile industry after globalization eliminates the ability to compete in a global market where legal minimum wages vary by country”.
Firstly, remember to use strict APA format, including an abstract, title page, page numbers, headings, conclusion and proper references.

 

Secondly, follow the guidelines for creating your PowerPoint slides and use the examples provided in Blackboard to avoid: small fonts, crowded slides, improper graphics (see # 3 below) and too much background data.

 

Thirdly, powerPoint slides MUST highlight key models and findings from your Term Paper/Research Project.

 

Fourthly, graphics should be with appropriate scale, clearly legible in the paper and also in a PowerPoint, and should always use zero as the arch and – this means a chart of stock prices doesn’t start at 50 and show the stock doubling from 50 to 100.

 

Use the primary tools from the text: supply & demand, elasticity, marginal costs,

MR=MC, short run vs. long run equilibrium, industry types, pricing models, etc.
Remember that many of the models you might choose to use will require a comparison with other firms or industries.
Must compare firms, or industries, or time periods, or different outcomes from pricing strategies.

 

This is a project of economic analysis using models from the text, not a descriptive term paper or re-telling of a story of text case.

 

Some basic types of projects would include analysis of (1) pricing tools. (2) types of costs (fixed vs. variable, short run vs. log run). (3) oligopoly strategies. (4) industry exit and barriers to entry. (5) marginal cost and profit maximization examples.

 

Incorporate the section on price floors and price ceilings.

The level of SOX regulations that applies to for-profit organizations

/0 Comments/in /by

This is a paper that focuses on the level of SOX regulations that applies to for-profit organizations. The paper also provides additional instructions on how to write the paper assignment.

The level of SOX regulations that applies to for-profit organizations

Description Using the Internet, Strayer databases, or the Securities and Exchange Commission’s Website, located at http://www.sec.gov/divisions/enforce/friactions/friactions2012.shtml, perform a search on several U.S. health care publicly-traded companies and choose a health care organization that has been an accusation of committing health care fraud.

Write a five to six (5-6) page paper in which you: Firstly, evaluate the level of SOX regulations that applies to for-profit and not-for-profit health care organizations, indicating whether or not mandating SOX requirements for non-profits might reduce fraud and increase corporate governance. Provide support for your rationale. Determine whether SOX has been effective in regulating ethical behavior of for-profit health care organizations. Defend your position.

Secondly, review the audit report issued by the external auditing firm from the company’s Website for the year it was accusation of fraud. Then, determine whether the external auditors were negligent in preparing the audit report for the company. Formulate an opinion regarding which Internal Control was deficient or what GAAP was violation. Defend your position.

Thirdly, determine what provision(s) of SOX was / were violates in the health care fraud case in question. Indicate whether or not SOX adequately provides sanctions to deter the behavior or if changes are to the regulations to remedy the issue(s) and thus ensure compliance. Based on the fraudulent activity that occurred, recommend two (2) improvements to the internal control environment to reduce those occurrences. Provide detailed recommendations. Use at least four (4) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

Submission

Your assignment to follow these formatting requirements: double space, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The specific course learning outcomes associated with this assignment are: Evaluate internal controls within an organization and create a risk assessment.

Fourthly, analyze ethical theories to evaluate a decision-making process to determine compliance with professional codes of ethics. Additionally, evaluate the health of organizations to assess the level of risk in an audit engagement. Evaluate financial data for potential fraud and also prepare an audit approach for detecting fraud. Assess the risk of financial misstatement in an IT-based environment. Use technology and information resources to research issues in accounting management. Write clearly and concisely about accounting management using proper writing mechanics

Customer Satisfaction Management and Empowerment assignment

/0 Comments/in /by

This is a paper that is focusing on the Customer Satisfaction, Management and Empowerment assignment. The paper also provides directions to follow in writing the assignment paper.

Customer Satisfaction Management and Empowerment assignment

Part 2 – Customer Satisfaction, Loyalty,  Management and Empowerment
Learning Outcomes
1.  Customer empowerment.  Student can identify how their chosen product or service offering uses social networks to communicate and also empower customers to be part of the marketing process.
2.  Customer satisfaction.  Secondly, student can identify how customers communicate their satisfaction or dissatisfaction with the chosen product or service offering.
3.  Customer Relationship Management.  Thirdly, student can explain customer lifetime value and how a customer relationship management program can have a role in attracting and retaining most valuable customers.
4.  Customer privacy.  Fourthly, student can identify the product or service offerings privacy policy and analyze its effectiveness in protecting their customer’s information.

Directions

·         Firstly, you may want to find a Most Valuable Customer (MVC) of the product or service if you are not one yourself, or alternatively think like an MVC.  What is the evidence of an MVC of your product or service?  It isn’t just that the customer regularly buys the product or service.  Also, it means that the customer is treated differently — better — than other customers.  It means that the MVC represents about 20% of the company’s revenues.   These are the customers with whom the company regularly communicates, offers special deals,  and other ways as outlined in the text and as you can find with just a little bit of googling on the internet.

·         Secondly, you may want to calculate the lifetime value of a most valuable customer. Click on this link https://neilpatel.com/blog/how-to-calculate-lifetime-value/  for instruction on how to calculate the lifetime value calculation, and calculate the LTV using this simple equation:  LTV = (Price – cost to produce the product) * number of annual purchases * number of years expected to purchase – initial acquisition costs.  For simplicity sake, you can assume your customer will have a relationship with you for ten years and you can make an educated guess as to how much the initial acquisition costs were to get him as a customer in terms of advertising or other types of promotion efforts.

Customer Satisfaction Management and Empowerment assignment

If you are not an MVC yourself, make and share your assumptions about your calculation. If you are not an MVC, you might want to find someone who is and ask them why they are loyal to the product or service and what they feel the company does for them that is special that they don’t do for other customers.
·         Thirdly, you may need call or visit a store to take a look at your product or service. If the website does not provide you everything you need to evaluate the company’s product or service privacy policy.  Usually the privacy policy is available on the website.
·         Answer the following four questions in order and number the beginning of your response to each question.