Analyze and understand how price setting and go to market (distribution)

This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study.

Analyze and understand how price setting and go to market distribution

Week 4 – Price and Channel Strategy

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Assignment Content

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Purpose of Assignment
This assignment is design ed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been design ed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study.

Assignment Steps
Resources: Marketing Plan and Outline

Construct a minimum 825-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.
Firstly, Price and Place/Distribution:

Secondly, Distribution Strategies

Thirdly, Channels, Mass, Selective, Exclusive
Fourthly, Positioning within channels
Further, Dynamic/Static Pricing Strategies
Additionally, Channel tactics (Pricing)
Also, Daily pricing, promotion pricing, List pricing

Note: Charts/graphs/tables do not count toward the word count.

The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporate d into your overall marketing plan for Week 6.

Format your assignment according to APA guidelines.

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