Southwest airlines analysis – leadership and performance strategies

Southwest airlines analysis – leadership and performance strategies

This is a paper that is focusing on the Southwest Airlines analysis on the various leadership and performance strategies. It focuses on how the company was ran and if it met the desired goals.

Southwest airlines analysis – leadership and performance strategies

Firstly, one could say that former CEO Herb Kelleher was eccentric, given his public affinity for Hawaiian shirts, whiskey, and pranks. Review Kelleher’s leadership tenure at SWA as CEO, and determine whether he was the “right person at the right time” to lead SWA. Also, be sure to explain your perceptions.

Secondly, it is important for a company to achieve good execution of its strategies. What are the two best indications that a company is meeting or beating its performance targets? Additionally, does SWA exhibit these signs? How?

Thirdly, it seems apparent that SWA senior leadership has established and maintained an organizational culture that directly supports SWA organizational goals. Do you agree/disagree with that assessment? Provide the rationale behind your response.

Fourthly, the text states that “Well-conceived policies and procedures aid the task of strategy execution” and goes on to provide three efforts that can provide such support. Describe one of these efforts utilized by SWA. Has the use/application of the effort you’ve selected been successful? Why or why not?

Lastly, what are the defined company values for SWA? How do these values influence the achievement and realization of SWA strategies? Detail the nature of the influence as well as an example of the influence in action.