Consumer Behavior on How People Make Buying Decisions

Consumer Behavior on How People Make Buying Decisions

This is a part one of a paper assignment that discusses consumer Behavior on How People Make Buying Decisions. The factors that contribute to these decisions are also considered in the paper.

Consumer Behavior on How People Make Buying Decisions

Learning Outcomes
Model of Consumer Behavior:  Environmental factors.  Student can use the model of consumer behavior to identify those environmental factors most likely to affect the consumer decision making for a specific product or service.
Model of Consumer Behavior:  Consumer factors.  Student can reference the model of consumer behavior to identify the consumer factors most likely to affect the decision making for a specific product or service.
Role of Involvement in purchase decisions.  Student can identify the role of consumer involvement applicable to a specific product or service offering and how that level of involvement affects the type of decision making.
Consumer decision-making process.  Student can identify how marketing strategy can influence each of the steps in the consumer decision-making process.

Directions

Firstly, refer to the product or service you selected at the beginning of the semester. Then, look at what consumer factors may be relevant for customers who are considering buying your product or service offering.  This will require some critical thinking on your part based on your own behavior if you are a customer yourself, or you may want to talk to others who have purchased the product.  However, you can find clues when looking at the marketing messages that may be addressing some of these factors.

Secondly, prepare your assignment beginning with a title page with your name and the name of your product or service.  Then, answer each of the following eight questions (four in part 1 and four in part 2) in order and number the beginning of your response to each question.  Although, you do not need to repeat the question, there should be a heading to separate the sections.  Lastly, the paper should contain approximately 5+ pages of analysis for the responses to the eight questions.