Struggling Company or Brand

Struggling Company or Brand

This analysis should be of a company or of a brand that you feel is either currently struggling or is under-performing.
NOTE: Please choose one of these companies JCPenney, Kohls, Payless or Forever 21.

company or of a brand that you feel is either currently struggling

This analysis should be of a company or of a brand that you feel is either currently struggling or is under-performing.
NOTE: Please choose one of these companies JCPenney, Kohls, payless or Forever 21

Firstly, Description of company and identification of areas where you feel that the company or brand is struggling.

Please limit this assessment to 3-4 key areas (approx. 2 pages)

Secondly, Description of key sources of problem areas. (1 pages)

Thirdly, Recommendations for how company or brand might address problem areas. (approx. 3 pages)

Fourthly, Brief conclusion (1 page)

Furthermore, JCPenney Company, is an American department store chain with 865 locations in 49 U.S. states and Puerto Rico. Additionally, to selling conventional merchandise, JCPenney stores often house several leased departments such as Sephora, Seattle’s Best Coffee, salons, auto centers, optical centres, portrait studios, and jewellery repair.

Also, Kohl’s is an American department store retail chain, operated by Kohl’s Corporation. With 1,158 locations, it is the largest department store chain in the United States as of February 2013. The company was founded by a Polish immigrant Maxwell Kohl, who opened a corner grocery store in Milwaukee, Wisconsin in 1927.

Moreover, Branching out from its successful grocery store chain, the company opened its first department store in 1962. British American Tobacco Company took a controlling interest in the company in 1972 while still managed by the Kohl Family, and in 1979, the corporation was sold to BATUS . A group of investors purchased the company in 1986 from British American Tobacco and took it public in 1992.

Please cite any information that you acquire from outside sources in accordance with APA guidelines.