This is a paper that is focusing on the choosing an organization to observe marketing efforts research. The paper also provides additional information to use in the writing of the assignment paper. Below is the assessment description to follow:
Choosing an organization to observe marketing efforts research
Choose an organization that you believe is great at marketing. Choose an organization that you can observe the marketing efforts of and are familiar with. If you choose a very large organization that markets many different products, focus your assignment and research on one product or product line. We will use Adidas for an example. Adidas has multiple brands including Originals, Stella McCartney and Ivy Park, the brands offer shoes, clothing and accessories. You may decide to choose Adidas and focus your assignment on the Yeezy product line.
After choosing an organization,
Next step is to identify and describe the target market for the products(s) about which you are presenting. Try to pinpoint the thing(s) that makes the target market respond to the firm’s marketing mix in ways that are different from people who are not members of it.
It is very difficult to do a good job on this assignment if you do a poor job of defining the target market.
After identifying the target market,
then analyze the marketing mix (the four Ps) the firm is using to attract the chosen target market. You should describe each of the four Ps. Also, analyze how each one is being used to attract members of the target market.
After analyzing the firm’s marketing mix,
Lastly, assume the role of a marketing consultant and make specific suggestions for improving the firm’s effectiveness. These suggestions can be in the form of changes to any part of the current marketing mix to fix the problems you identified. If you did not identify any problems, you should make suggestions for additional marketing activities.