Company branding strategy for a marketing plan

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Company branding strategy for a marketing plan

This is an assignment that discusses the company branding strategy for a marketing plan. The paper also discusses the marketing environments and strategies which companies use.

The company branding strategy for a marketing plan

Marketing plan
U‌‌‍‌‌‍‍‍‌‍‍‌‍‍‍‌‌‌‍sing the same hypothetical company from Assignment 1, for this assignment, you will focus on the company branding strategy, primary and secondary target markets, positioning statement, and consumer behavior. Note: You should create and/or make all the necessary assumptions needed for the completion of this assignment.

Instructions Create the second part of your marketing plan: Describe or list the feedback you received on Part A of your marketing plan. Explain how you will use the feedback to improve your plan. Develop a branding strategy for your product/service that covers the brand name, logo, slogan, and at least one brand extension. Thoroughly analyze the primary and secondary markets that you want to target. Thoroughly include the demographic profile (e.g., age, gender, ethnicity, etc.), psychographic profile, professional profile, geographic profile, and any other segmentation variable you deem necessary.

Prepare a positioning statement. Include a perceptual map that shows your company’s position against its competitors. From this map, create a statement that depicts your position. Then, examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement are right for the identified target market. Additionally, use at least three academic resources as quantitative marketing research to determine the feasibility of your product/service. These resources should be industry-specific and relate to yo‌‌‍‌‌‍‍‍‌‍‍‌‍‍‍‌‌‌‍ur chosen product/service. Note: Wikipedia and other similar Websites do not qualify as academic resources.

Assignment guideline

Your assignment must follow these formatting requirements: Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length of 8 – 12 pages. The specific course learning outcomes associated with this assignment are:

1. Firstly, analyze marketing environments and strategies used to strengthen product or service positioning. (c.) Examine the marketing science of customer behavior and products in the marketing exchange process.

2. Secondly, evaluate the marketing strategies used to create/communicate customer value. a. Analyze the marketing framework through a situation analysis. b. Also, evaluate target customer segments and positioning products within these segments. c. Then, evaluate the basis for market segmentation and approaches to segmentation.

3. Thirdly, create an effective marketing plan. a. Develop recommendations based on market analysis and strategy. b. Also, develop strategies to assess performance and achieve marketing goals. c. Develop dynamic strategies for competing. d. Then, develop branding strategies for existing and new products or ser‌‌‍‌‌‍‍‍‌‍‍‌‍‍‍‌‌‌‍vices.

Kohlberg’s Stages of Moral Development

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Kohlberg’s Stages of Moral Development

This is an assignment that focuses on Incorporating Kohlberg’s Stages of Moral Development into the Justice System. The paper also recommends ways to use ethics to improve decision making.

Incorporating Kohlberg’s Stages of Moral Development into the Justice System

Imagine you are the chief of police. As the chief of police, you will need to ensure that your law enforcement officers lead ethical careers. In order to prepare for this assignment, review Chapters 7 through 9 in the textbook. Then, research Kohlberg’s stages of moral development and find at least two (2) relevant articles that discuss Kohlberg’s theory, Means vs. Ends, and Kantian ethics. Write a two to three (2-3) page paper in which you:

1. Firstly, identify and discuss the three (3) levels of Kohlberg’s stages of Moral Development, and explain how you would address each level within your department.

2. Secondly, explain how your officers can use Kohlberg’s Stages of Moral Development to evaluate three (3) types of criminals who are at different stages of moral development.

3. Thirdly, illustrate two to three (2-3) ways in which you would address self-interest and pursuit of pleasure to prevent police corruption.

4. Fourthly, identify and discuss at least three (3) Prima Facie Duties that you believe all of your law enforcement officers should fulfill.

5. Lastly, support your position statement with two (2) relevant and credible references, documented according to SWS. (Note: Do not use open source sites such as Ask.com, eHow.com, Answers.com, and Wikipedia.)

Requirements:

Your assignment must follow these formatting requirements:
This course requires use of Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details. Include a cover page developed in accordance with SWS, including a running head, page number, the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page, revision of the previous assignment, and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:
Additionally, recommend ways to use ethics to improve decision making in the criminal justice system. Analyze various philosophical approaches for ethical decision making, and the effectiveness and limits of each approach for making ethical choices. Analyze basic questions about morality, norms, and values. Examine the concepts and effectiveness of reward and punishment. Then, explain why and how the concept of justice is important to the field of criminal justice. Explain Kohlberg’s moral development stages and how they can be applied to issues in criminal justice. Use technology and information resources to research issues in ethics and leadership in criminal justice. Lastly, write clearly and concisely about ethics and leadership in criminal justice using proper writing mechanics.

Developing organizational code of ethics

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Developing organizational code of ethics

This is an assignment that is focusing discussion on the code of ethics identification for an agency. The assignment focuses also on identification of the frequency of ethics training.

Discussion on the code of ethics identification for an agency

Code of ethics
T‌‌‍‌‌‍‍‍‌‍‍‌‍‍‍‌‌‌‍o Prepare for the Critical Assignment:

Firstly, identify a government agency/department (THE DEPARTMENT OF JUSTICE). Identify the Code of Ethics for the agency. Identify a minimum of four (4) compliance topics that employees must know. Then, identify the frequency of Ethics training for employees – Locate a minimum of five (5) academic peer reviewed journal articles covering value-based ethics training vs. compliance-based ethics training Develop a 5-8 page paper addressing the following: –

Secondly, develop a thesis paragraph that discusses your view of Compliance vs. Value-Based Ethics training for your selected organization. The paper can take any form of discussion most appropriate for your agency, but at a minimum must discuss: – Agency’s Code of Ethics – Training – Compliance vs. Value-Based Training – How to frame a Value-Based training (be detail and specific) – Include Theoretical frameworks. Your recommendation for future trainings ‌‌‍‌‌‍‍‍‌‍‍‌‍‍‍‌‌‌‍or discussions

Grading Summary – Papers contain a minimum of 5 journal articles are reference, along with additional research from the textbook, videos and outside sources. Papers must have a strong thesis structure, and provide depth of theories. (ethics theories and also the inclusion of appropriate public administration theories). Papers must reflect insights and originality. Papers must be writing in APA format and contain a title page, running header, page numbers, use of proper headers, in-text citations and a properly formatted reference page.

Lastly, papers must be written in third-person language and free from spelling and grammatical errors. The language used must be formal and professional. *** greetings I have attached the critical assignment instructions, grading rubric, paper outline and the annotated bibliography to assist with this assignment. Also the course text should implement into the assignment as well (see additional info attachment*‌‌‍‌‌‍‍‍‌‍‍‌‍‍‍‌‌‌‍***

Company Internal and External Environment Analysis for Corporate Governance

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Company Internal and External Environment Analysis for Corporate Governance

This esssay entails a paper on the Company External Environment used Planning for Corporate Governance for clean sorroundings. Company External Environment maintains the ethics of good products that are friendly to the other elements of life.

Company External Environment Planning for Corporate Governance

Firstly, many consumers have accepted the new world challenges of keeping resources from being wasted and want to “go green” and are looking for opportunities to do so. Based on this consumer behavior and demand changes. Many companies have instituted plans to develop sustainability practices within their business models.

In fact, some consumers are willing to pay a premium to contribute to environmental sustainability efforts if paying a little more will help curb global warming and protect the environment.

However, strategy creation and implementation are not always aligned together. Many of the companies that are offering eco-friendly options are falling short on delivering on them.

Secondly, many other companies are just creating marketing materials and have no immediate desire to change anything within their organizations.

Others, however, are suspects of  a new type of fraud—“greenwashing.” This refers to companies that make unsubstantiated claims about how environmentally friendly their products or services really are. These latter kinds of companies are just preying on people’s goodwill.

What is your understanding of the initiative? What companies have you seen that are doing this the right way, while the others are just creating a facade for this community action.

Give examples to support your answer. How critical are these issues for strategic planning for companies and their corporate governance? What are the legal requirements, if any, to be called a sustainable company?

Lastly, when citing sources, you may use either a parenthetical or footnote/endnote style in your essays – MLA, APA, Chicago, etc., – as long as it is consistent throughout.

Lean Management Review

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Lean Management Review

Your task is to research academic articles on Lean Management and prepare a brief review of the topic. Identify the concepts that are usually practiced within a Lean Management regime.  Choose THREE of the concepts and

Research academic articles on Lean Management

1. It is recognised that delivering Value to Customers can be greatly improved by the implementation of Lean Management within an organisation.  Your task is to research academic articles on Lean Management and prepare a brief review of the topic. Identify the concepts that are usually practice within a Lean Management regime.  Choose THREE of the concepts and

Firstly, describe each concept clearly

Secondly, state what benefits each concept delivers to a user.

Thirdly, identify an organisation that uses each concept.
(60% of word count)

2. Following on from part 1, select an organisation and describe it in an appropriate manner for an Operations Manager.

Describe:

• The main product or service produced by the organisation.
• Who are the main customers for this product or service?
(10% of word count)

3. Suggest how one of the concepts you have described in part 1 could help your chosen organisation.(15% of word count)

4. Alex owns a shop that sells customised BMX bikes.  Each one is uniquely tailored to the rider.  The products are unique one-offs, made by an outsourced company to individual designs agreed between Alex and a designer from the outsourced company.
In WEEK 26, Alex discusses with the manufacturer a design for a new bike.  Alex and the manufacturer agree on a specification and an order is place with the manufacturer.

A) Calculate how long it will take before the BMX bike is available for sale in Alex’s shop.  That is, what is the Lead-Time between Alex placing the order with her manufacturer and being able to display the item for sale in her shop?
The information you need to calculate the Lead-Time is as follows:
1. To design the bike    2 weeks
2. To raise the order for the parts for the bike    1week
3. To manufacture and deliver all the parts of the bike    4 weeks
4. To assemble the bike    2 weeks
5. To deliver the finished product to Alex’s shop    1 week

B) What will be the week number when the Bike can be displayed?

All the bike parts in this example come from the UK.
C) Estimate how the Lead Time be increase if the bike parts came from Italy, or from China?
(15% of word count)

Article review related to instructional strategy or innovation

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Article review related to instructional strategy or innovation

This is an assignment that focuses on an article review related to instructional strategy or innovation. You are to critique the article .

Article review related to instructional strategy or innovation

Review a recent, refereed journal article that is research based and critique it. Below are instructions on how to complete the assignment.
1. Locate and read a recent (no more than 3 years old) refereed journal article relating to an instructional strategy or innovation of interest to you.

2. The article needs to be a research article (with either quantitative or qualitative data, or both kinds of data) about an instructional strategy or innovation in education or training where researchers collected data, analyzed it, and present it to the reader.

3. Once you have located your article, read and write a critique using Microsoft Word and the latest APA style. The length of your article review must be at least 4 full double-spaced pages (not including the title page and references section) but should not exceed 5 pages. Include at least one other ref‌‌‍‌‌‍‍‍‌‍‍‌‍‍‍‌‌‌‍erence.

Within your review, include the following elements and headings: 1. A title page 2. A summary of the main issues presented in the article 3. A discussion of issues in the article that you found intriguing, thought were worthwhile, or in some way stimulated your thinking 4. A short discussion (in a paragraph) of how the information presented in the article impacts the strategy/innovation within your setting (teaching, work/job, degree program). 5. Agreement/Disagreement: Discuss whether or not the authors’ findings make sense and whether you agree with them. Not only give us your opinion but provide a rationale based on what you have read by now. 6. Include at least one other article, book, etc., to support your view(s). 7. References: Conclude the review with the citation of the article you reviewed and all other citations you include in APA style‌‌‍‌‌‍‍‍‌‍‍‌‍‍‍‌‌‌‍.

Effects of cultural hegemony on a minority population

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Effects of cultural hegemony on a minority population

This is a paper that is focusing on what are the effects of cultural hegemony on a minority population. The paper also provides additional information to use in the writing of the assignment paper. Below is the assessment description to follow:

What are the effects of cultural hegemony on a minority population

What are the effects of cultural hegemony on a minority population? This question must be answered in the thesis–then a literary exploration can proceed using quotations from the poem to show the effects of marginalization on a minority group.

Writing Prompt:

In a literary analysis, explore the consequences of a societal structure in which a dominant culture asserts power and exerts influence on all other cohorts in the society. The impacts of this influence on minority people is the subject of this literary exploration: What are the social, emotional, economic, or psychological consequences of hegemonic social constructs on marginalized populations?

·       Begin by defining the dominant culture as it is presented in one of the following:

“We Are Not Responsible” by Harryette Mullen
https://www.poetryfoundation.org/poems/145281/we-are-not-responsible

·      Secondly, as background information, you may want to consult a working definition of “cultural hegemony” or “marginalization”.  Use Gale Virtual Reference Library sources in the college library.

·      Thirdly, you must quote from and discuss the work of literature you have chosen. Please use literary terms and processes of analysis appropriate to the genre of the literary work that you choose.

·      Fourthly, you must consult at least one outside source suggested by the instructor in your Canvas module to deepen your understanding of the work of literature about which you are writing. Please be wary of outside sources that do not meet with the academic standards used all through this course.

What are the effects of cultural hegemony on a minority population

What are the effects of cultural hegemony on a minority population? Then a literary exploration can proceed using quotations from the poem to show the effects of marginalization on a minority group.

Consider the speaker or the narrator’s perspective on the culture that dominates a minority (or minorities).

Research any current or historical events referenced in the literature or that strike you as an implied reference. Using college database resources only.

Lastly, please avoid references to your own experiences in the literary analysis section of this assignment “The Essay”.

Rights and responsibilities of employees ethical responsibilities

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Rights and responsibilities of employees ethical responsibilities

This is a paper that discusses the rights and responsibilities of employees based on ethical responsibilities. In addition, the paper discusses the business dilemma of employees.

Rights and responsibilities of employees based on ethical responsibilities

Y‌‌‍‌‌‍‍‍‌‍‍‌‍‍‍‌‌‌‍ou are the ethics officer of a marketing firm. The company prides itself on only engaging in ethical business practices. In order to ensure that all of its employees understand corporate ethical policy, new employees must attend an ethics training as part of the onboarding process. Additionally, every employee must attend an annual ethics training. These ethical training programs are developed by the marketing firm’s ethics officer (you), the marketing firm’s human resources (HR) director, and an outside consulting firm.

In a joint development session, the team works through the training development materials that will be presented at this year’s two-day ethics training session. This year, the focus is on two primary topics: employees’ rights and responsibilities in the workplace and employer’s ethical responsibilities toward employees. In addition, hypothetical ethical scenarios are to evaluate the employees’ understanding of company ethical standards. Additionally, gen‌‌‍‌‌‍‍‍‌‍‍‌‍‍‍‌‌‌‍eral ethical decision-making, and desired courses of action. A.

Take on the role of the ethics officer in the scenario and address the following:
1. Describe three rights and responsibilities of employees based on the scenario.
2. Evaluate two ethical responsibilities of the employer within the context of the employer/employee relationship described in the scenario.
3. Develop one ethical business dilemma that can be used to demonstrate employee understanding of the company’s ethical standards.

4. Evaluate the dilemma from part A3 from a utilitarian and relativistic perspective.
5. Describe two common ethical decisions that reflect corporate ethics and responsibilities that employees can face while working in a corporate setting. Note: These should be different from the ethical business dilemma in part A3.
6. Explain why each ethical decision in part A5 presents an ethical dilemma and how an individual might justify unethical behavior (e.g., c‌‌‍‌‌‍‍‍‌‍‍‌‍‍‍‌‌‌‍ommon excuses.)

Project Management techniques to complete simulated project

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Project Management techniques to complete simulated project

BUS6600 Project Management techniques to complete simulated project to include definition, planning, and implementation of a project. (CLO-11). Provide opportunity for students to create a project definition package, project plan, and project implementation tasks.

BUS6600 Project Management techniques to complete simulated project

Objectives

Firstly,  Use project management techniques to complete simulated project to include definition, planning, and implementation of a project. (CLO-11)

Secondly,  Provide opportunity for students to create a project definition package, project plan, and project implementation tasks.

Options
Firstly, Option A – Use the provided FTW Industries example project information.

Secondly, Option B – Create your own project plan. It must be at least three-tiered WBS and a minimum of 40 tasks.

Thirdly, Option C – Create a project plan for the Module 2 Group Video Project. It must be at least three-tiered WBS and a minimum of 40 tasks.

Deliverables
Project Definition Package (40%)
Create a Project Definition Package to brief your board seeking approval to proceed. Must include the following components.
1. Project background.
2. Project statement.
3. Project objectives.
4. Work breakdown structure (WBS).
5. Resource requirements with dollar amounts.
6. Recommendations to board.

Project Plan (30%)
Create project artifacts needed for the project plan.
1. Responsibility Assignment Matrix (RAM).
2. Project network.
3. Gantt chart.
4. Schedule of resource usage.
5. Critical path/PERT.

Protect the Plan (10%)
Firstly,  Perform Potential Problem Analysis (1 preventive action & 1 contingency action)

Secondly, Perform Potential Opportunity Analysis (1 promoting action & 1 capitalizing action)
Project Implementation (20%)

Create project artifacts needed for project implementation.
Firstly, Kickoff meeting agenda (Start to implement).

Secondly,  Monitoring meeting agenda (Monitor the project).

Thirdly,  Create a policy for modifying the project. This policy must list steps to be taken when project is changed. (Modify the project).

Fourthly,  Create a closeout report. (Close out and evaluate).

Fifthly, Earned Value Analysis – solve problem provided to you.

What are the 5 stages of project management?

Dividing your project management efforts into these five phases can help give your efforts structure and simplify them into a series of logical and manageable steps.

Firstly, Project Initiation.

Secondly, Project Planning.

Thirdly, Project Execution.

Fourthly, Project Monitoring and Control.

Fifthly, Project Closure.

What are the basic principles of project management?

The Six Principles of Project Management

Firstly, Principle 1: Vision and Mission.

Secondly, Principle 2: Business Objectives.

Thirdly, Principle 3: Standards of Engagement.

Fourthly, Principle 4: Intervention and Execution Strategy.

Fifthly, Principle 5: Organisational Alignment.

Further, Principle 6: Measurement and Accountability.

Creating human resources workforce plan for Hilton company

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Creating human resources workforce plan for Hilton company

This is an assignment that focuses on the creation of a human resources workforce plan for Hilton company. The paper also discusses the recommendations for HR workforce plan.

The creation of a human resources workforce plan for Hilton company

Human Resources Workforce Plan
Milestone Three: Recommendations

Overview

The final project for this course is the creation of a human resources workforce plan on a Hilton company. Firstly, the current state of the chosen organization’s workforce will be examined and plans to meet organizational goals will be detailed. The workforce plan will describe the process that a human resource manager must take in order to achieve the desired results, supported by scholarly research. The final artifact will be a document worthy of presentation to future employers as a methodical approach in identifying and resolving talent development and workforce planning discrepancies.

The proposed workforce plan should cover talent development and workforce planning as they relate to the organizational goals of projected growth and projected reductions, as well as current staffing level. The “big picture” view is to determine, from an HR standpoint, where the company wants to go, assess where they are at currently, and design a plan to get from where they are to where they want to be.

Milestone Three Prompt

So, submit a 4–5 page paper exploring the recommendations for your Human Resources Workforce Plan. The format should be written in paragraph form and should include valid evidence that supports the recommendations. These recommendations should support a company’s strategic goals, leading the company in its desired direction.

Important: Below, at the end of this document see previous work Milestone One: Introduction, Milestone Two: Current State for background information of the Hilton company.

Include the following critical elements:
I.                Forecast – In order to alleviate gaps in the current workforce to future needs, forecast and provide recommendations based on alignment with organizational goals for company:
a.     Growth
b.    Reduction

II.              Training Plans – As part of a company workforce plan, individual employees’ training and talent development must be considered. For your chosen company, address the following:
a.     Firstly, evaluate succession planning for its relationship to organizational sustainability. Also, if the company does not utilize succession planning, give reasons for the omission of such a feature.
b.    Secondly, what recommendations would you make to this company in regard to succession planning? Explain your rationale.

Guidelines for Submission: The Milestone Three Human Resources Workforce Plan Recommendations paper should follow these formatting guidelines: 4–5 pages, double spacing, 12-point Times New Roman font, 1-inch margins, and citations in APA format.