Archive for category: Business paper

Description

Focus: Strategic Planning Implications Concerning Resource Allocation and Budgeting Revenues and Expenses Scenario Analysis for the Aire Serv Franchise for the Dwyer Group Instructions: Select 1 of the 2 techniques/concepts discussed in your Discussion Board Forum 1 thread and develop a real-world application paper. Select a company that you work for now or have worked for in the past, or a company in your community of which you have sufficient knowledge. Show how the selected technique/concept would be applied to that particular business in its strategic allocation of financial resources in the area of  budgeting revenues and expenses.

Your paper must be in current APA format and must include references from at least 7 peer-reviewed journal articles. The paper must be at least 5–7 pages, not including the title page and reference page.

Description

Week 12 Discussion 1: Social Media Weekly Discussion: Social Media Marketing Plan

Due: Post your response by end of Day 4, and reply to at least two of your classmates’ posts by end of Day 7 Social media can be a very effective tool to connect with, engage, and excite library patrons and promote library programs, resources, and services. In this week’s assignment, please develop a social media marketing plan to promote the proposed new technology offering at your library. In your plan, please address the following questions: • What are your marketing strategies and goals? • What is your main message / story of this new offering? • Which social media platforms you will employ and why? Please identify at least two.  • Who is your target audience for each type of social media channel? • How the content is generated and shared across platforms? • What is your staffing plan or staff training efforts to help you reach that goal?

• How will you assess the outcomes of the plan? ________________________________________ Below are two social media marketing campaigns that won the 2017 California Library Association PR Excellence Award: 1. City of Commerce Public Library Instagram Challenge • Goal: Reach 2000 Instagram followers on the library’s Instagram account • Facebook https://www.facebook.com/COCPL.org/videos/10153415201381569/ • Instagram https://www.instagram.com/commercelibrary/?hl=en Instagram Challenge – Library Staff Jumps in the Pool Video Transcript https://youtu.be/MngYer6XkKw Instagram Challenge–Library Staff Jumps in the Pool Transcript Beatrice S.: Hi. I’m Beatriz Sarmiento, the proud director of the City of Commerce Public Library and Instagram followers, you did it. You helped us get to 2,000 followers by April 9. Thank you so much and now we’re ready to make good on our promise to jump in the pool. But please continue to follow your Commerce library on Instagram. [crosstalk 00:00:46] Speaker 2: Stand it up. [crosstalk 00:01:10] Speaker 3: Ooh. Speaker 4: Whoa. Speaker 2: Yeah! Whoa! Yeah! Whoa! Yeah! Speaker 5: Woo! Speaker 2: [inaudible 00: 05: 03] Beatrice S.: Hm. I wonder what we’ll do for 5,000 followers. Follow us on Instagram. Woo! Speaker 6: You guys, I’m here. Sorry I’m late. I was at a conference. Where are you guys? I thought we were gonna jump. Oh well. Shh. 2. University of Southern California Lost L.A. • Goal: Promote the Lost L.A. public television documentary series produced by KCET and USC Libraries • Facebook https://www.facebook.com/KCET28/videos/vb.21331024141/10153352416979142/?type=2&theater • Twitter https://twitter.com/nathanmasters

An Attractive Benefits Package? Susan greeted Beutan, her next interview applicant.

Beutan had an excellent academic record and appeared to be just the kind of person Susan’s company, Jones Investments, was seeking in an investments technician. Susan is the staffing specialist for Jones and had already interviewed two individuals for the position. Based on the application form, Beutan appeared to be the most promising candidate to be interviewed that day. From his past experience it looked as if he could be in his mid-forties. His address showed that he lived 45 miles away from the Jones facility. The application stated that Beutan achieved a 3.7 GPA in his master’s courses, with a 4.0 in his major field of finance.

He achieved his degree a year ago by working during the day and attending classes at night. Beutan was not only treasurer of his district’s financial planning association but also served as volunteer on the high school’s financial advising committee. The recommendation letters in Beutan’s file revealed that he was both active socially and a rather intense and serious student. One of the letters from Beutan’s full-time employer of four years boasted a notable work ethic. Beutan was laid off due to a cutback in business and was looking again for full-time work. Susan knew that discussion of benefits could be an important part of the recruiting interview. But she did not know which aspects of Jones’ benefits program would appeal most to Beutan. The company has an excellent profit-sharing plan, although 80% of profits distributions are deferred and included in each employee’s retirement account. Health benefits are also good. It also has long-term care insurance but no short-term care. The company’s medical and dental plan pays a significant portion of costs. A company lunchroom provides meals at prices about 65% less than outside prices.

Employees get one week of paid vacation after the first year and two weeks after two years with the company. Five days are provided each year for sick leave. In addition, there are 7 paid holidays each year. Finally, the company encourages advanced education, paying for tuition and supplies for courses directly related to an employee’s job. Under certain circumstances, employees are allowed time off to attend classes during the day. Jones also provides a 50% daycare discount for employees with young children. After you have read the above situation carefully, respond to the following questions in a slide presentation of about 10 slides. • What aspects of the Jones Investments benefits program are likely to appeal to Beutan? Explain.

• What aspects of the Jones benefit package would likely be the least appealing to Beutan? Discuss.

• In today’s work environment, what other benefits offered by employers might be attractive to Beutan? Why? Share examples of best-practice benefits offered by employers (discussing at least two employers by name). Use at least 2 library sources to help strengthen and support your presentation. Prepare 10 slides and add a voice-over component (in PowerPoint). Be sure to present a list of references at the end of your presentation.

As you read the case, please prepare a short response to the following questions. 1. What is Sentient’s business model and value proposition? 2. How has Sentient Jet been performing compared to its competitors? 3. Is Sentient’s competitive advantage sustainable? Can it be easily copied by competitors? 4. Is Andrew Collins right to worry about potential disruptive entrants? Why? 5. Is Andrew Collins right to want to double the company size in the next 3 years? Why? Is he overambitious?

Description Employee turnover in the hospitality industry averages 400% annually. This means that, on average, 100% of the staff of a restaurant, hotel, airline, cruise ship, etc. is replaced four (4) times per year. There has been extensive research on employee turnover and employee job satisfaction. Using the Internet, select one (1) hospitality industry type such restaurants, luxury hotels, specialty hotels, and identify the main problems associated with that industry and employee turnover. Suggest ways and methods to address the high turnover rate. Write a five (5) page paper in which you: 1. Describe the type of hospitality industry and its main categories of employees. 2. Summarize three (3) primary reasons that turnover is so high in this industry. 3. Recommend one (1) method to address each of the three (3) primary reasons that turnover is so high in this industry. 4. Recommend one (1) method to improve job satisfaction in general for this industry. 5. Use at least two (2) quality academic resources in this assignment. Note: Wikipedia and other websites do not quality as academic resources.