Analyze and understand how price setting and go to market (distribution)

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This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study.

Analyze and understand how price setting and go to market distribution

Week 4 – Price and Channel Strategy

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Assignment Content

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Purpose of Assignment
This assignment is design ed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been design ed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study.

Assignment Steps
Resources: Marketing Plan and Outline

Construct a minimum 825-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.
Firstly, Price and Place/Distribution:

Secondly, Distribution Strategies

Thirdly, Channels, Mass, Selective, Exclusive
Fourthly, Positioning within channels
Further, Dynamic/Static Pricing Strategies
Additionally, Channel tactics (Pricing)
Also, Daily pricing, promotion pricing, List pricing

Note: Charts/graphs/tables do not count toward the word count.

The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporate d into your overall marketing plan for Week 6.

Format your assignment according to APA guidelines.

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Use the same corporation you selected and focused on for Assignments 1, 2, and 3

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In this assignment, you are to use the same corporation you selected and focused on for Assignments 1, 2, and 3.
Consider the corporation you have selected to use in your first three assignments.

Use the same corporation you selected and focused on for Assignments 1 2 and 3

1.            In this assignment, you are to use the same corporation you selected and focused on for Assignments 1, 2, and 3.
Consider the corporation you have selected to use in your first three assignments.
Research the company on its own website, the public filings on the Securities and Exchange Commission EDGAR database, the University’s online databases, the Nexis Uni database, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.
You will do a 15-minute presentation to the Board of Directors of the corporation. Develop an eight- to twelve-slide PowerPoint presentation with speaker notes based upon Assignments 1 through 3.

Requirements:

Determine the impact of the company’s mission, vision, and primary stakeholders on its overall success as a competitive employer in the industry.

Firstly, Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.

Secondly, Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.

Thirdly, Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.

Fourthly, Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders.

Further, Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response.

Additionally, Develop an executive-level PowerPoint presentation with 8–12 slides with speaker notes and appropriate graphics or professional video.

Further, Go to Basic Search: Strayer University Online Library and locate at least three quality references. Note: Wikipedia and similar Websites do not quality as academic resources.

Additionally, References must be submitted on a Works Cited page using SWS format.

Use the Assignment 4 Template [PPTX] to ensure that your assignment meets the above requirements.

The specific course learning outcome associated with this assignment is as follows:
Firstly, Develop a corporate presentation based on a SWOT analysis, strategies for maximizing competitiveness and profitability, a communications plan, and an assessment of efforts related to ethics.
Grading for this assignment will be based on answer quality, logic and also organization of the paper, and language and writing skills, using the scoring rubric.
2.            By submitting this paper, you agree:
(1) That you are submitting your paper to be used and stored as part of the SafeAssign™ services in accordance with the Blackboard Privacy Policy;
(2) That your institution may use your paper in accordance with your institution’s policies; and
(3) Finally, that your use of SafeAssign will be without recourse against Blackboard Inc. and its affiliates.

EcoWorld risks and benefits to moving their supply chain

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This is a paper that is focusing on the EcoWorld risks and benefits to moving their supply chain. The paper also provides additional questions to use in writing the assignment paper.

EcoWorld risks and benefits to moving their supply chain

About This Assignment
In this course you’ve learned about global supply chain networks, the principles of Total Quality Management, costs of inventory control, and factors that affect global distribution. Drawing upon this knowledge, in a 2,500-3,000 word paper, please respond to the prompt below.

Prompt
EcoWorld is a manufacturer of enclosed, decorative environments. They are composed of a hand-blown glass sphere filled with water, one fish, and some aquatic plants. The fish and plants work together so that the system will continue as long as it has light. The spheres have become a popular holiday gift so sales skew towards November/December. EcoWorld, located in Seattle, Washington, wants to globalize its process. This year, the European country of Latervia, renowned for its cheap and expert glass blowing, has lifted its export tariff. EcoWorld has also identified another European country, Rombia, as a new market because it has no import fees. Raw materials will be transported via aircraft and the final product will be delivered by aircraft and then truck. You are hired by EcoWorld to assist them in developing a global manufacturing and distribution plan.

EcoWorld risks and benefits to moving their supply chain

Create a report that includes the following elements:

1. Firstly, identify and assess the risks and benefits to moving the supply chain to a global market. Be certain to analyze both the supplier and the consumer ends of the supply chain

2. Secondly, analyze the order winners and order qualifiers that can lead to competitive advantage.

3. Thirdly, explain how expanding the global supply chain network might affect the total quality management of EcoWorld. Compare possible changes against the principles of TQM and identify potential costs of quality.

4. Fourthly, about 5% of delivered products are spoiled upon delivery with either the fish or plants dying, or both, due to sensitivity to changes in temperatures, which is a major financial and marketing problem for the company. Develop a brief Six Sigma plan to fix this issue.

5. Additionally, discuss how globalization will affect the various modes of transportation. What are some strengths and weaknesses of each mode of transportation? How would a 10% increase in fuel prices affect EcoWorld’s globalization plans?

6. Discuss how insurance costs will be affected by globalization and the use of multiple means of transportation across borders.

7. How should EcoWorld adjust its manufacturing and distribution to take into account the product’s seasonality?

8. Lastly, what inventory valuation method should EcoWorld use? Identify some of the costs for creating and maintaining inventory of a final product. How will these costs be affected by globalization?

A company, namely, XYZ Company, is a manufacturer that produces skincare

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A company, namely, XYZ Company, is a manufacturer that produces skincare and hair care products like face creams and shampoos. This company does not engage in direct selling of its products to final customers but sells indirectly through retailers.

A company namely XYZ Company is a manufacturer that produces skincare

Read the following Case Study and write an essay on the question following:
MG206 Case study: New Product Failure
The following is a hypothetical marketing related case study:

A company, namely, XYZ Company, is a manufacturer that produces skincare and hair care products like face creams and shampoos. This company does not engage in direct selling of its products to final customers but sells indirectly through retailers.

Romy is the Head of the Marketing Department of this XYZ Company. Together with her marketing department staff, she came up with a new product idea of herbal based face cream that not only hydrates the skin but also gives it a lighter complexion and gets rid of pimples within a week without leaving any scar on the face.

Romy discussed this new face cream product idea with Pita, who is the Head of Research and Development department. Pita was interest ed and remark ed that this could be a profitable product. He then decided to create one sample using the herbal ingredients mentioned by Romy.

Upon the creation of the first sample and lab testing it for its texture and packaging, Romy and Pita presented the sample to the company CEO, who suggested that fifty samples be produced and tested with the company’s staff who were willing to participate in the testing of the product.

Upon sample creation, fifty staff willingly volunteered to test the product by using it for a week.

The test within the company appeared successful with positive feedback. The XYZ Company then proceeded to mass-produce the product to commercialize or introduce the product to its target market customers. In so doing, the company engaged retailers like pharmaceuticals companies, stores, and supermarkets across the country. Initially, all went well, with sales picking up fast within the first two months and more orders being placed by retailers given heavy promotional efforts on TV, newspapers, and social media.

However, after six months of product introduction, complaints began to flow in. Customers began to complain that upon using the product every night for three months continuously, they started feeling skin irritation, some even complained about burning sensation with acne breakouts. On top of this, the Food and Drug Association also blamed the company for not seeking its approval before introducing the product in the marketplace.
All complaints were referred to the XYZ company’s Public Relations Officer, who began drafting a formal response to customers via various forms of media. Romy, as well as Pita, were also assigned to look into the matter to find out what went wrong.

Case Study Essay Question – 25 Marks: 2000-2500 words

Using your marketing knowledge, write an essay, critically evaluating the case study. In your write-up, elaborate on the factors leading to customer complaints and the failed new product. In addition, make meaningful suggestions on what you would do if you were the company’s Public Relations officer. Also, suggest specific strategies to ensure that the same problem does not reoccur in the future. Conclude your essay with lessons learned from the case study (25 Marks). PRESCRIBED TEXTBOOK is ‘Principles of Marketing’ by Philip Kotler & Gary Armstrong 17th Edition (chapters 1;3;5;6;7;8;9;10;12;15;16)

The analytical review of McDonald’s restaurants in Doha

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This is a paper that focuses on the analytical review of McDonald’s restaurants in Doha on customer service process. The paper also provides several learning outcomes to focus while writing the paper.

The analytical review of McDonald’s restaurants in Doha on customer service

An analytical review of McDonald’s restaurants in Doha with a critical review of the customer service process.
These are the learning outcomes to achieve:

LO1 Firstly, evaluate the contribution of business systems to organisational performance;

LO2 Secondly, analyse the internal and external factors which have an impact on the systems and processes;

LO3 Thirdly, apply a range of analytical tools and techniques to business systems;

LO4 Fourthly, recommend improvements in organisational processes and systems.

Purpose of this assignment:
The aim of this assignment is to enable students to research and critically review the importance of how business systems support the achievement of organisational objectives leading to achievement of high performance within and across the organisation, leading to sustainable competitive advantage.

Scenario

With McDonald’s restaurants now operating in Doha for nearly 25 years, you have been hired as a Business Analyst from KPMG to produce a report that investigates the organisation’s overall operational business system. By utilising appropriate analytical tools and techniques evaluate the business environment within which McDonalds restaurants has to operate in, with special emphasis on the customer service process and suggest ways in which McDonalds restaurants could improve this particular area only.

Your report should cover the following sections:

LO1 Evaluate the contribution of business systems to organisational performance;

LO2 Analyse the internal and also external factors which have an impact on the systems and processes;
·         Conduct an in-depth evaluation and determine the different types of business systems that are found in an organisation and the overall context and environment within which businesses operate. Define and assess the functions, systems and processes and how they contribute to sustainable organisational performance;
·         Critically evaluate and analyse the contextual impact by examining the internal and external factors, the constraints and the benefits that impact upon the business systems and processes; supported by the application of appropriate concepts and theories.
LO3 Apply a range of analytical tools and techniques to business systems;

LO4 Recommend improvements in organisational processes and systems.

·         Apply and assess a range of techniques to test and improve business systems efficiency and effectiveness within the organisation;
·         Make and present an evidence based evaluation of an organisation’s existing data infrastructure, making actionable and tangible recommendations for improvements with justified recommendations for improving existing business systems to enhance organisational efficiency and quality within an organisational context.

Business environment impacts firms and their decision-making

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This is a paper that is focusing on the global business environment impacts firms and their decision-making. The paper also provides additional description to use in writing the assignment paper.

The business environment impacts firms and their decision-making

Description:

Choose two companies for an analysis of how the global business environment impacts firms and their decision-making. One company should be from an advanced economy and the other company should be from an emerging economy (as per the IMF country classification) *I chose British Petroleum as the company from developed country, and Sinopec for developing country. To successfully pass this assessment, you need to have:

Identified companies which are affected by an issue in their global business environment; describing the issue in a clear and concise manner but also explaining how it affects MNEs (comprehension) Presented logical arguments supported by evidence and theory; demonstrating an understanding of, and ability to apply concepts and skills relevant to, the problems of managing and understanding overseas operations (analysis) Showed capacity for original thought by questioning relevant arguments and/or identifying their strengths and weaknesses; demonstrating critical analytical skills with respect to interpreting global business issues (critical evaluation) Presented a clear and structured work; using relevant literature; academic honesty, referencing and also citation (academic writing) Identified and questioned personal values, beliefs, emotions, assumptions and knowledge in relation to MNEs’ global business environment; appreciating the cognitive structures widely shared by people in a particular company and also how they relate to the prevailing management structures (reflection).

Lastly, ensure  that the paper is at least three pages exclusive of the cover and the reference pages. Also, ensure that you include all the references you use in finding research for this assignment paper. References should be at least three for the paper. All references, citation, and writing should follow the APA formatting and styling guidelines. Finally, ensure you focus on the assignment topic in detail.

Dreamland Creamery new flavor market launch research

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This is a paper that is focusing on the Dreamland Creamery new flavor market launch research. The paper also provides an additional brief of the company to use in writing the assignment paper.

Dreamland Creamery new flavor market launch research

The paper should be about 4 pages long and follow the APA format. This excludes any research citations or references that you may use. Include a concise introduction and a brief conclusion at the end. Remember to cite every material that you may use for this assignment.
A. Dreamland Creamery is planning to launch a new flavor of ice cream. Before introduction the company wants to have a “snapshot” of the potential market. The ice cream has a coconut white chocolate flavor with mixed in pistachios and is aimed at the premium market.
i.          Firstly, what type of research design is appropriate?
ii.         Secondly, develop the research purpose, research questions, and hypothesis.

Dreamland Creamery has evidently done some preliminary market research and has come up with idea that one of its main distinguishing flavor should be “coconut white chocolate favor with mixed in pistachio”. Thus the main branding element in this product is that it has a unique flavor and a ‘healthy’ product (to the extent that any ice cream can possibly be healthy!)
The marketing problem here is that before the company formally launches the product it wants to garner a ‘sense’ of its potential market so that it can be assured that its product is not going to bomb in the marketplace. You have been tasked with the job of conducting a ‘market research’ to find out the various issues that are typically associated with a new product launch. The paper should not be researching and writing about the Ice Cream market. The paper is focused on market research design.

Dreamland Creamery new flavor launch research

Part i. “What type of research design is appropriate?” :
Why is that research design is important, and explain why you picked this research design over other design. This first part is related to the methods. On top of it data gathered from secondary sources will be relevant. For example data relating to whether ice cream consumption is on the rise or decline will be relevant. Be sure to

Part ii. “Develop the research purpose, research questions, and hypothesis.”
This second part relates to developing the research purpose, research questions and hypothesis. This would obviously include factors such as what specific research problems you are trying to resolve. As well you may touch upon the various research questions and what kind of hypothesis you like to develop upon. In this connection the relevant issues among others will be the type of customers that this new product is targeting, a broad outline of the demographic profile, the factors/variables that could influence the success (or failure) of a new product like these ice cream etc.

Create your problem and purpose statement for your proposed qualitative study

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Option #1: Create your problem and purpose statement for your proposed qualitative study.  Now that you have determined a research problem worth studying and you have provided a background to the problem, it is time to create your problem statement and purpose statement for the study.

Create your problem and purpose statement for your proposed qualitative study

Critical Thinking Assignment (60 Points)
Choose one of the following two assignments to complete this week. Do not complete both assignments. Identify your assignment choice in the title of your submission. Note that, while there are two options for the Critical Thinking Assignment, there is only one rubric. Review the rubric to confirm you are meeting the assignment requirements.

Option #1: Create your problem and purpose statement for your proposed qualitative study
Now that you have determined a research problem worth studying and you have provided a background to the problem, it is time to create your problem statement and purpose statement for the study. If you chose the qualitative Critical Thinking Assignment in Week 1, you will want to stick with the qualitative Critical Thinking Assignments at this point as well. Your problem statement needs to be very specific and very narrow in scope.

It must directly align with the research topic and background of the study that you wrote about in Week 1.

This should be no more than one paragraph, and it should include one to two sentences from outside sources regarding what the problem is, as well as a general problem statement (overall general problem) and a specific problem statement (narrowed down in focus and scope for your specific proposal).

You will then create a purpose statement for your proposed study that states what the purpose of the study is, who the participants are, what the geographic location is for the study, what your planned methodology is for the study, and how the study will help applied business. You must make sure that your purpose statement directly aligns to/addresses the problem statement.

Your paper should be 1-2 pages in length (excluding cover page and references) and formatted according to the CSU-Global Guide to Writing and APA. Be sure to discuss and reference concepts taken from the assigned textbook reading and relevant research. You must include a minimum of three credible, academic or professional references beyond the text or other course materials. Review the grading rubric to see how you will be graded for this assignment.

Option #2: Create your problem and purpose statement for your proposed quantitative study

Now that you have determined a research problem worth studying and you have provided a background to the problem, it is time to create your problem statement and purpose statement for the study. If you chose the qualitative Critical Thinking Assignment in Week 1, you will want to stick with the qualitative Critical Thinking Assignments at this point as well. Your problem statement needs to be very specific and very narrow in scope.

It must directly align with the research topic and background of the study that you wrote about in Week 1. This should be no more than one paragraph, and it should include one to two sentences from outside sources regarding what the problem is, as well as a general problem statement (overall general problem) and a specific problem statement (narrowed down in focus and scope for your specific proposal).

You will then create a purpose statement for your proposed study.

A study that states what the purpose of the study is. Also, who the participants are. What the geographic location is for the study. Further, what your planned methodology is for the study, and how the study will help applied business. You must make sure that your purpose statement directly aligns to/addresses the problem statement.

Your paper should be 1-2 pages in length (excluding cover page and references). Also, formatted according to the CSU-Global Guide to Writing and APA. Be sure to discuss and reference concepts taken from the assigned textbook reading and relevant research. You must include a minimum of three credible, academic or professional references beyond the text or other course materials. Review the grading rubric to see how you will be graded for this assignment.

You have applied for an internship at “Business Law Consulting UK”

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You have applied for an internship at “Business Law Consulting UK” a company specializing in helping small business with legal issues. Owing to the salary and the reputation of “Business Law Consulting UK”, there were 100s of applicants for the internship.

You have applied for an internship at Business Law Consulting UK

Scenario
You have applied for an internship at “Business Law Consulting UK” a company specializing in helping small business with legal issues. Owing to the salary and the reputation of “Business Law Consulting UK”, there were 100s of applicants for the internship.

Task 1 of 4 – Portfolio (AC1.1, 1.2 & 1.3)

Instructions

As part of the application, you need to send a portfolio of documents. The aim is not only to display understanding, but also to show clarity of thought. The documents you are to create are as follow:

1.       Draw a mind map to distinguish between the types of law in the UK
2.       Create a factsheet, summarizing contract laws in EU and UK
3.       Draw a table defining the concept of intellectual property rights such as copyright, patent, trademarks and brand names.

Task 2 of 4 – Interview (AC2.1, 2.2, 2.3, 3.1 & 3.3)

Your application was successful and you have been called in for an interview. Because the firm specializes in helping organizations address issues relating to employment and consumer protection you want to impress the recruiter with your knowledge on this topic. The secretary of the partner already told you to prepare for a 10-15 minutes interview segment, during which:

a.     You should evaluate the benefits of the introduction of the Consumer Right Act 2015, Trade description Act of 1968, The Supply of Goods and Services Act of 1982, Consumer Protection Act of 1987 and General Product Safety Regulations of1994.
b.    You should describe laws relating to employment, in particular with regard to Employment Relations Act 2004 and what these legislations means with regards to termination of employment
c.     Justify the importance of acting in accordance with consumer safety laws.
d.    Determine the nature, constitution and structure of accompany.
e.     Assess how employment laws contribute to termination of contracts.

Please note, this is an interview, so the recruiter will question you.

Task 3 of 4 – Infomercial (AC2.4, 3.2 & 3.4)

You have now been shortlisted and it is down to 4 candidates. The recruiting partner wants to see your worth and has asked all 3 candidates to write an infomercial. Your infomercial should focus on start-up launch. To do so, your infomercial should-

a.     Describe the type of companies and their legal implications
b.    Describe the formation process (including Registration, Commencement of business and Re- Registration)
c.     Explain what an agent is, by providing an example and evaluate how Agency law applies to it. This being an infomercial, is your chance of promoting “Business Law Consulting”

Task 4 of 4 – Memo (AC4.1)

You and another candidate were the lucky successful interns. As happy as you are, you know that only one of you will be hired at the end of the 3 months internship. You decided to push for it and asked to be put on a merger project. The partner agreed to take a back seat and have you lead on the project but insisted that the other intern be brought up to speed.

Instructions
You are therefore asked to prepare a memo for the other intern. The memo should:

Focus on making a case for mergers and acquisition to achieve market domination or survival,

Describe how the Competition Act 1998 and EU competition law can prevent such mergers and why.

Your company is a non-profit whose purpose is to advocate for equity

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Your company is a non-profit whose purpose is to advocate for equity in handling and providing long term solutions to city maintenance problems (trash collection, potholes, etc.) in Kansas City, MO.

Your company is a non-profit whose purpose is to advocate for equity

Introduction
Your company is a non-profit whose purpose is to advocate for equity in handling and providing long term solutions to city maintenance problems (trash collection, potholes, etc.) in Kansas City, MO.

The goal of this assignment is to identify the areas with a higher number and density of such requests, understand what types of requests are the most common for those areas, and also analyze the degree of equity in the way the city addresses the issues in neighborhoods with respect to their socio-economic profiles. To address the latter, your goal is to identify whether the discrepancy in maintenance needs and the time it takes to resolve issues differs between neighborhoods and whether this difference (if observed) is indicative of inequity in city maintenance.

 Directions
Use this public dataset on 311 calls: 311 Call Center Service Requests (Links to an external site.). Use appropriate tools (e.g. Python, SAS, Tableau, or a combination of those) to conduct the analysis using the dataset. Once you have identified any areas that have clusters of requests of a certain type. Align those areas with the socio-economic profiles of those neighborhoods. To do so you can use any publicly available source (e.g. https://datausa.io/profile/geo/kansas-city-mo/) (Links to an external site.)

Additionally, your analysis may combine the use of data analytics tools with manual analysis.

Finally, in your report describe the steps you have taken and provide results of your analysis. Also, conclusions on the state of equity in city maintenance.