Services Marketing Report

Description

For this assessment task, you are required to identify and visit a service establishment offering highcontact services. This may include, but is not limited to, accommodation properties, tour operators, travel agents, airlines, cruises, food and beverage outlets, spa centres, and entertainment establishments. As a mystery shopper contracted by a market research company, the purpose your visit is to consume or utilise the service first-hand, and evaluate the service quality and satisfaction resulting fromyour experience. You are expected to apply the SERVQUAL Model to guide your mystery shopping exercise.

A survey has been designed as a tool for evaluation, as seen in Appendix 1 below. BUS301_Assessment Brief 1_Individual Report_Week 6 Page 2 of 8 Based on the outcome of your evaluation, propose two recommendations that can be implemented to improve service quality and customer satisfaction of the service firm. You are encouraged to apply relevant theories and concepts of services marketing to support your proposition (e.g. the 7Ps of services, the characteristics of service, the Flower of Service Model, the Consumer Decision Making Process, value creation and co-creation, etc.). The proposed recommendations must be logical, feasible and detailed from a services marketing perspective. Your evaluation and proposed recommendations should also be supported by credible academic and industry references. This will demonstrate depth of knowledge, thus understanding in the topic area.

Wells Fargo Scandal

Description Wells Fargo, whose leadership failed them and acted deceptively.

Their financial scandal affected a considerable number of customers. Also discuss how the scandal will impact Wells Fargo in the future and what type of strategies could they use to try and regain customer confidence.

Discuss one significant organizational challenge How did the leadership of the organization address the challenge? Could it have been done more effectively? How would you recommend future leaders strategically plan to avoid encountering a similar challenge within their own organizations? Provide suggestions for overcoming the challenge based on your own research and concepts presented in your degree program and grounded in leadership theory. Some challenges to consider would be (but are not limited to): an ethical challenge, a challenge occurring because of changes in the economy, a globalization challenge, or a challenge of organizational culture Paper should, at minimum, include:

• A description of the organization and its primary stakeholders. Include the vision and mission statement if they are available to the public, and the code of ethics if the company has one (if it is long, an excerpt or description is an acceptable alternative). • A detailed analysis of one challenge facing the leadership of the organization. • A strategy for overcoming the challenge based on outside research, the textbook, and concepts discussed during your degree studies. • Must include an introductory paragraph with a succinct thesis statement. • Must address the topic of the paper with critical thought. • Must conclude with a restatement of the thesis and a conclusion paragraph.

Pitch for investors

Description

Attached you will find work that i have done a video and a paper about a business that i will pitch for the investors.. what needs to be done: Identify the three areas that you found the most challenging when finalizing the idea and creating a pitch for investors. Your reflection should include:

• The nature of the challenge(s) you or your team faced. • How you/your team (positively) addressed the challenge. • The impact this had on your business idea and business prospects • How you would approach each stage differently in the future.

• Reflections on that learning. (this is the most important element of your submission) Marking Scheme: Justification of challenges, critical understanding of impacts; clarity and depth of argument, clear and actionable reflection for (personal) improvements. Please ensure that you understand and reflect upon the slides on reflective learning and that you have read more than 5 articles on reflective learning before starting this assignment.

Stock Market Analysis

Description Review the investment information for the Fidelity Large Cap Stock Fund (FLCSX) at http://fundresearch.fidelity.com/mutual-funds/summary/315912402. Write a four to five (4-5) page paper in which you: Assess the year-to-date performance of the FLCSX fund, including the key drivers of the fund performance, and how the performance of the fund compares to the S&P 500. Evaluate the volatility risks in the fund, providing an assessment of the fund manager’s performance based on the risk measurements for the fund. Make a recommendation to the fund manager for improving the performance. Provide a rationale for your recommendation. Compare your assessment of the fund performance to the Morningstar rating for the fund, indicating your agreement or disagreement with the rating. Provide support for your position. Assess the top ten (10) holdings in the fund, indicating the level of diversification in the fund. Identify a company that may impose increased risk and any changes that you would recommend in the fund composition to improve the fund performance. Provide support for your rationale. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

Strategic International Business Management Case Study

The paper should be talked on SAR health care company, this company will change its plan, workplace and reducing the number of staff. there are 4 tasks should be analyzed by the advanced writer, below, the details of these tasks: Assessment task details and instructions For this task you should consider yourself a management consultant who has been recruited by a company (see the case detailed below) to advise them on how to implement a planned change. TASK A) Read the case study below: SAR Health Services (SARHS) are part of a multi-national enterprise based in Switzerland. They supply sophisticated diagnostic equipment to hospitals across Europe and have recently entered new marks in Asia. SARHS’s relationship with its customers is based on high trust, high quality products and in Europe on 24/7 servicing. The company employs around 3000 staff, consisting of technicians, production, office staff (sales, marketing, distribution) managers and drivers. SARHS puts particular emphasis on environmental education through staff training and induction. New staff receive a half-day session on sustainability. In addition, monthly departmental meetings in head office include a ‘green slot’ where updates and activities regarding environmental sustainability are discussed. The organisation also runs an internship, which has proved to be a useful source of ideas regarding green initiatives. The company has gone through two reorganisations in the last 3 years. The most recent involved shifting from a functional to a matrix structure. Managers however, have complained that this last structural change confused authority and responsibility relationships. Due to pressure on equipment budgets for healthcare organisations, and increasing competition, SARHS senior management team is aware that it has to find ways of reducing operating costs. A decision has been taken to close one production site (Site A) and consolidate operations at another (Site B), some 100 miles away, in 6 months’ time. During this time site B will be redesigned, including the development of an ‘open plan’ office, which it is expected will reduce energy costs. It is anticipated that the overall number of office and production staff will be reduced by 5 -8%, but technical and sales staff numbers are expected to remain the same. ** The management’s aim is to decrease the company’s carbon foot print by a third by 2022. A number of green initiatives are also planned to reduce costs, including: Recycling and waste reduction Encouragement to recycle by putting lids on waste bins to make recycling easier and providing recycling bins to customers Transport initiatives Company drivers are to be provided with training in fuel efficient driving, with a bonus of 100 Euros twice a year for those who are found to be fuel efficient. Home based working will also be introduced for the entire sales team, who will only attend the Site B office for monthly meetings. To be successful, the relocation and proposed green initiatives need to be fully supported by all staff. Unfortunately, began to hear rumours about the planned changes. As a result, the Managing Director brought forward his formal announcement and held a briefing meeting for staff. Having now heard about the plans formally there is a fair degree of anger and concern amongst the workforce, with remarks from production staff such as “we’ve only just got over the last change and now I might have to move” and “it’s going to cost me money to travel, that’s effectively a wage cut” being typical. Some sales reps are however happy about the idea of being home-based, as this will cut down their overall travel. Re **: You are not expected to understand and discuss redundancy or consultation. B. Write a management report of 3,000 words (plus or minus 10%, not including the reference list) which draws on theory and addresses the following: 1. Identify the factors that the management team might wish to consider before going ahead with their plan.

Leadership in Organizations

Description

1. Read Chapter 12 and 13 of the textbook (Yukl’s) 2. Read: – Bass, B. M., Avolio, B. J., Jung, D. I., & Berson, Y. (2003). Predicting unit performance by assessing transformational and transactional leadership. Journal of applied psychology, 88(2), 207. – Van Dierendonck, D. (2011). Servant leadership: A review and synthesis. Journal of management, 37(4), 1228- 1261. Complete a reflection report: (Please add the page number with in-text citation) All writing assignments should follow the APA 6th style. Use Chapter 12, 13 and Bass, B. M., Avolio, B. J., Jung, D. I., & Berson, Y. (2003) for the report. Reflection report should consist of two sections: 1) what interests you the most (key learning points), and 2) why? I underlined ‘why’ because it should reflect your own, unique experiences and perspectives. In each learning point, please make sure to identify which assigned article/book chapter you indicate using APA formatting (please include at least three of the assigned readings– can be either book chapter or article). Each report should be at least one page in length and single-spaced (don’t forget to insert your name and submission date on the top of the report). Information about me: I served in the U.S. Army for 23 years as a Human Resources Specialist, Manager, and Senior Human Resources Manager. I’m retired from the military and currently work as a Workforce Development Specialist for the State of Louisiana. My role is to conduct outreach to employers and engage in advocacy efforts with hiring executives to increase employment opportunities for veterans and encourage the hiring of veterans. I conduct presentations that include employers, Human Resource (HR) professionals, Hiring Managers and Supervisors on recruitment, hiring and retention strategies for qualified veterans and disabled veterans. My motivation for this field of study is to develop the knowledge and expertise of identifying performance gaps and developing procedures of streamlining processes to help my organization to effectively manage and improve daily operations. I’m aspiring to become the Executive Director of the Office of Workforce Development at the Louisiana Workforce Commission within the next five years. The knowledge obtain through this program has equipped me with the necessary skills to accomplish my goals.

LLM FOUNDATIONS OF INTERNATIONAL COMMERCIAL LAW

Description

‘Much time and effort has gone into the harmonisation of substantive areas of commercial law. However, apart from one or two notable exceptions, such instruments have been conspicuous failures. The fact is that individual states should be allowed to compete for legal business….. If there has to be interference by international actors, it should be focused on harmonising conflict of law rules dealing with choice of law, jurisdiction and enforcement of foreign judgments. This is the only way certainty can be achieved.’ Discuss. Format: Font Size: 12 Point Font Type: Times New Roman Line Spacing: 1.5 Left and right hand margins: 1.25” Top and bottom margins: 1”

Macroeconomics 10th ed. New York: McGraw Hill Irwin

Textbook:Colander, D. C. (2013). Macroeconomics (10th ed.). New York: McGraw Hill Irwin. ISBN: 978-1-259-66304-8 Chapter 26 – Questions & Exercises #2, 3, & 6 on page 590 as well as Alternative Perspectives #1 on pages 591 in Macroeconomics textbook by Colander. Chapter 27 – Questions & Exercises #2 & 5 on page 612, Alternative Perspectives #1 on pages 613 as well as Issues to Ponder #2 on page 614 in Macroeconomics textbook by Colander.

Business Growth Overview

Part 1: Analyze the Week 1 Business Growth Overview dataset.(Excel sheet attached) This is a marketing report generated by an analyst for the Senior Vice President (SVP) of Marketing at a large corporation. The analyst is new and has provided summary data but no insights or commentary for the SVP. Construct a minimum 525-word memorandum for the SVP providing insights and commentary. The memorandum should include your analysis of the following: Major areas of increase and decrease in revenue or type and/or category of business Trends that are evident in terms of revenue or type and/or category of business Insights that would help formulate marketing strategies to either continue growth or reverse decline Additional analysis you (if you were SVP) would like to build a marketing goal and strategy or strategies (and why) Part 2: Using Coca Cola as the company and one of its products or services that will serve as the basis for your marketing plan. You should obtain two years of annual reports as well as two years of 10K reports (provides a comprehensive overview of the company’s business and financial condition and includes audited financial statements) for your data source. Once you have selected your product or service, you must define the size and type of your selected company that provides the product or service (available from annual reports). This need not be elaborate but must include total number of employees, production volume, distribution methods, and so forth. Record this information in a summary document as outlined below. Company and product selection is a critical part of this project. You must ensure your proposed company can implement the marketing methods discussed in Marketing Management. Prepare a minimum 175-word summary document and send it to your instructor as a record of your selection. The summary document should include the following: Name of Company Location of Company Headquarters Name of Product or Service selected General description of company (number of employees, revenue, type of ownership, web page, etc.) General description of product or service

HR Plan

Overview You have acquired a vast knowledge about multiple topics relevant to managers and HR employees. You will apply your learning by presenting an overall HR plan for an organization that you have chosen to work on throughout the course (fictitious or real). This is your opportunity to demonstrate your ability to consider and recommend actions to management on how the organization can be most competitive in the global environment by utilizing the organizations best asset; its human resources. Development of the Plan You will come up with a fictitious organization or you can use a real organization that is familiar throughout the course. The end product is a paper that presents a comprehensive HR plan for the organization that includes the concepts that you have learned from the text and outside resources. Parameters for the organization: You are free to describe the organization with which you will be associated. You will need to provide some level of detail of your organization. Use your general knowledge, coursework, and research to accomplish this. Even though you are required to provide general organizational details, your primary function is human resources. Analyze based on this premise. Assume that a core group of managers and employees (approximately 250) are already in place. Your organization can produce a product or perform a service. Requirements for the Overview of the organization Description of what the organization does and organizational structure. Be specific. You may include an organizational chart. How does the organization operate? How are tasks/work projects accomplished? Is the organization domestic or international? Locations? Who are the competitors? What are the factors that you believe are critical to success in this organization? What is the culture like? How is information communicated? Why would people want to work for this organization? HR Topics that MUST be addressed in the paper