Archive for category: Business paper

The document should make a bibliographic analysis on sustainable development requires radical and systemic innovations. These innovations can create and study more effectively by building on the concept of business models. The concepts that provide an analytical tool that allows them to evaluate the interaction between the different aspects they combine to create ecological, economic and social value should be analyzed. The research subtopics will be the following:

Chapter 1. Sustainable production and innovation. Chapter 2. Linking sustainable innovations to business models. Chapter 3. Including the macro level: innovation system, socio-technical systems and transition management. Chapter 4. The link between competitiveness and sustainable innovation at different levels. Chapter 5. Educational innovation, beyond the classroom. Each chapter will have a graph on the subject.

The structure of the document will be as follows: 1. Summary. Briefly explain what the document is about 2. Introduction: you must explain the background and the proposal or justification of what you want to do, in the most concise way possible, indicating the objectives of the investigation and what will be presented in the document 3. Methodology: hierarchizes and groups the selected and reviewed bibliography according to topics to be discussed in the article. You should capture the procedure that was performed during the review analysis. 4. Development and discussion: Analysis of the bibliography, according to the previously structured organization. Proof of the results of different authors and the critical argumentation of each aspect discussed in the article. This documentary investigation must serve as a synthesis, coherent, clear and perfectly argued of what has already been done during previous investigations.

5. Conclusions: the work will end indicating the conclusions reached by the authors of the manuscript, as well as the possible implications and recommendations from which they can be derived. 6. Bibliographic References

This assignment has been designed to help you integrate and apply the marketing concepts you have learned up to this point. These concepts provide a foundation on which other course concepts are built. Assessing your comprehension will help ensure that you are on track to successfully complete the course. This assignment is worth 10% of your final grade in the course. 1.1: Marketing Concept (30 marks) Suggested time: 2 to 3 hours Length: Please write your response in essay format and in point form as appropriate and limit your response to 2 pages using 1.5 line-spacing. Final Mark: This assignment is worth 10% of your final mark. Assessment: This part of the assignment will be assessed using the following criteria: The level of detail of the explanation and/or evidence/rationale supporting your conclusions Use of course marketing concepts and terms Consider an organization of interest to you. This might be a church, a club, a service organization, a sports organization, a company that you would like to work for, or simply an organization that you admire or want to understand better. This should not be a company with whom you are currently employed. It would be helpful if the organization you choose has a website that describes it and its products in some detail. Based on your own understanding of this organization, assess the extent to which it follows the philosophy behind the marketing concept and new-era orientation. What specific observations or findings led you to draw your conclusions? (10 points) What type of marketing value does this organization create for customers? What marketing mix (product, price, distribution, and communication) decisions has it made to create this value? (10 points) Describe two ethical and/or social issues that affect this organization. What, if anything, does this organization do to respond to or address these issues? What else could it do to be more socially or ethically responsible? (10 points) 1.2: SWOT Analysis (25 marks) Suggested time: 2.5 hours Length: Please write your response in point form and limit your response to 2 pages using 1.5 line-spacing. Assessment: This part of the assignment will be assessed using the following criteria: Depth (detail) of the SWOT Analysis Insight of marketing mix implications for SWOT Analysis observations Justification for the most important SWOT Analysis observations and implications Read the Marketing in Action Case, “Real Choices at Mega Bloks” in Chapter 2 on pages 83–84 in your textbook. Go to the organization’s website at http://www.megabloks.com to learn more about the company. The company is publicly traded on the Toronto Stock Exchange as Mega Brands Inc. (MB). You can do a search on the company to gain additional information on the organization. You may also want to read their Blog, or comments posted on Twitter and facebook. Using the SWOT framework described in Chapter 2, do a SWOT Analysis of this company, identifying at least six relevant factors (facts or observations) in the internal environment (indicating which ones are strengths and which ones are weaknesses) and six relevant factors in the external environment (indicating which ones are opportunities and which ones are threats). As you complete your SWOT Analysis, be sure to describe the marketing mix implication of each of the facts or observations you think are important in the internal and external environment. Overall, which four facts or observations do you think are the most important to understand when developing a strategy for the Mega Bloks Company, and why? Your response will be evaluated as follows: SWOT Analysis: internal environment factors and marketing mix implications (10 points; 5 for factors and 5 for implication) SWOT Analysis: external environment factors and marketing mix implications (10 points; 5 for factors and 5 for implication) Four most important internal environment factors and rationale why these are the most important internal environment factors. (5 points) 1.3: Segmentation & Positioning Concepts (40 marks) Suggested time: 3 hours Length: Please write your response in essay format and in point form as appropriate and limit your response to five (5) pages using 1.5 line-spacing. Assessment: This part of the assignment will be assessed using the following criteria: Depth of the justification Depth (detail) of the profiles Clarity of your description and illustration of the positioning Reflect on the automobile industry in your country of residence.

Textbook: Laudon, K. C., & Traver, C. G. (2018). E-commerce 2017: Business, technology, society (13th ed.). Boston, MA: Pearson. Visit two e-commerce websites of your choice, and apply the social marketing process model (outlined on pp. 431–432) to both. Critically compare and contrast the effectiveness of these sites in terms of the dimensions of the social marketing process. Address the questions below in your paper. How well do these sites acquire fans, generate engagement, amplify responses, create a community, and strengthen their brands? What recommendations can you make for these sites to improve their effectiveness at a global and local level? Your paper must be at least three pages in length; the title and reference pages do not count toward meeting the minimum length requirement. Make sure your essay follows APA format. You must use a minimum of two external sources, which can include the two websites that you choose to review. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

Instructions To prepare for this assignment: • Read sections from the Salesforce.com: 2016 Annual Report, which is available in Weeks 8 and 9 of your online course. The sections to read are: “Risk Factors” (pages 12-30) and “Legal Proceedings” (pages 30-31). • Review a section from the analyst report, also found in your online course: “May the Force be With You: Wide-Moat Salesforce.com is the Newest Software Empire”. The section to review is: “Pulling the Next Growth Lever: PaaS, AI, Internet of Things, and Beyond” (pages 30-33) Also review the Enterprise Risk Management Checklist provided in your online course. Then prepare the content for your presentation, using the following questions as a guide: 1. Financial Risks a. What are the most important financial risks of Salesforce.com listed in the Annual Report and in the Morningstar Analyst Report? b. How would you mitigate these financial risks? 2. External Risks a. What are the most important external risks of Salesforce.com listed in the Annual Report and in the Morningstar Analyst Report? b. How would you mitigate these external risks? 3. Strategic Risks a. What are the most important strategic risks of Salesforce.com listed in the Annual Report and in the Morningstar Analyst Report? b. How would you mitigate these strategic risks? 4. Operational Risks a. What are the most important operational risks of Salesforce.com listed in the Annual Report and in the Morningstar Analyst Report? b. How would you mitigate these operational risks? Submission Requirements Since this is a Board meeting, your presentation will be delivered in PowerPoint (PPT). Follow the content and formatting directions below: • Your presentation must have a Title Page slide. • Each slide after the title page must have a heading, and use fonts between 12-14 pt. • For each of the risk categories, you may use no more than 2 slides. • Following the title page, the next slide must be an Executive Summary. The summary should present a high-level (bulleted) synopsis of the slides that follow including the potential impact on Salesforce.com from the risks being addressed and the goals for the proposedmitigations. • The first slide for each risk category must provide a synopsis of risks. In this slide, you will present a high-level overview (using bullets or tables, or graphs, or other illustration, not dense text) of the risk factors and their potential impact. • The second slide for each risk category must present your recommendation for mitigation (using bullets or a table). Focus on: what you are recommending, and why you are recommending it. • The final slide of your presentation must be a References Page to support your findings and recommendations. • As with Assignment 1, you are being asked to present a series of recommendations, not just regurgitate information that the Board already knows. Your presentation should provide the Board with new insights on risk mitigation approaches. • Note: Additional material and talking points may be included in the “Notes” sections of your PowerPoint. If you include additional materials, keep these brief and to thepoint.