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For my master thesis, I’m going to conduct a qualitative research with the following topic: ‘The use of online platforms in order to reduce friction on the labor market. The use of flexible labor via platform can contribute to the decrease of shortage in employees in certain sector.The goal of this thesis is to come up with a generic framework, that can be used by multiple platforms.
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In light of the following comments, discuss the questions listed below:
The term “network economy” is used to emphasize the features of the new, technology-enhanced economy within the information society. It stems from a key attribute— products and services that are created through networks operating on large or global scales, enabled by the current status of the global networks.
1. What are the principal impacts of the network economy for both established organizations and upstarts? Identify and provide examples of the most important recent technology and business innovations in the network economy. How has the adaptation of the new technologies affected the organizations from your examples? 2. The network economy introduces information-intensive goods, such as downloadable music and software. Information, as an economic entity, differs in behavior compared to traditional goods. How do information-intensive goods differ from traditional information goods? Provide two examples of each. What is the principal economic characteristic of information? What are the principal implications for strategic decisions? 3. What are the principal enablers for the continued importance of e-commerce trends? What does the term e-commerce
2.0 refer to? What are main principles of e-commerce 2.0? Give real-life examples of e-commerce 2.0 principles. Do you think that your set of e-commerce 2.0 principles is comprehensive? Why? Are these principles congruent with your personal understanding of e-commerce?
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Your organization recently committed to measure and improve your workplace culture by conducting an employee engagement survey. As the HR Director, you just received the results of the survey. The survey results by general category and favorability score are as follows: Alignment with Organizational Vision: 80% Customer Focus: 94% Diversity and Inclusion: 61% Engagement Index: 58% Ethics: 70% Goals and Strategy: 82% Immediate Supervisor: 85% Pay and Benefits: 75% Senior Leadership Trust: 48% Teamwork: 55% Training and Development: 78%. Your task is to create an executive summary where you present the findings of the survey results: You should provide an introduction that explains why an engagement survey is important and review its purpose. Then, analyze the areas of strengths and the opportunities for improvement. Discuss action plans that can be taken to strengthen the categories where there is opportunity for improvement. You must support your analysis with at least five scholarly references (2 will be provided). You must include at least 1 intext citation per paragraph. Each paragraph must be 5-8 sentences.
Part 1, Decision Making Process: Consumer needs and wants are what drive marketers to succeed in selling their products or services through a variety of methods. Describe the process from consumer need through purchase behavior. Then, discuss how each of the following items impacts the process of decision-making. For each item, support your discussion with a personal example of purchasing a product or service. (Please see paper attached about consumer decision making) The type of decision in the decision-making process (i.e., high involvement versus low involvement) Motivation and values The power of attitudes The type of message Issues related to purchase and post-purchase activities The family and culture Part 2, Cultures and Marketing: Our behavior as consumers is dramatically influenced by our culture. Find a similar example of an unsuccessful market entry by a global product and provide the details in your paper. Describe the reason why it was a failure as related to consumer behavior, culture, and/or subculture. Explain how you would more effectively market the global product in that country.
Cash Conversion Cycle Analysis
Writer to use Brooks, R. (01/2016). Financial Management: Core Concepts, 3rd Edition chapters 10,13, and 15 to support research. Select a multinational company from the following industries: Retail Pharmaceutical Computer Hardware Manufacturing Automotive Review the selected company’s most recent financial statements. Calculate the following cash conversion cycle ratios based on the financial statements using Microsoft®Excel®: Average inventory Inventory turnover rate Average account receivable Account receivable turnover Average collection cycle Explain in 700 words the importance of the cash conversion cycle, including: Discuss the purpose of the cash conversion cycle and its components. Analyze the results obtained in the cash conversion cycle equations. Propose strategies to increase the cash flows of the company under study.
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Final Project Week 8 Instructions: Based upon what you have learned, and the research you have conducted, why is it important for HR Management to transform from being primarily administrative and operational to becoming a more strategic partner. Provide a background of HR history and some data from a specific organization of your choice to support your ideas, arguments, and opinions. IMPORTANT!! Submit your work as an MS WORD ATTACHMENT in either a .doc, .docx, or .rtf format. Please support your ideas, arguments, and opinions with independent research, include at least five (5) supporting references or sources (NOT Wikipedia, unknown, or anonymous sources), format your work in proper APA format, include a cover page, an abstract, an introduction and a labeled conclusion in accordance with the course rubric, a minimum of eight (8) FULL pages of written content, and a reference section. Double space all work and cite all listed references properly in text in accordance with the 6th edition of the APA manual, chapters 6 & 7.
Paper details Create your own advertising campaign Choose a company, brand or organization selling products, services, or ideas and create their next advertising campaign! * The project should be approximately 1,500 words in length. It can include images and visuals. This is an opportunity to be creative PART 1: CHOOSE THE COMPANY/BRAND/ORGANIZATION Introduce the company/brand/organization. Explain why you selected it.
Who is the company/brand/organization targeting? How are they differentiating themselves in the market place? What kind of positioning strategy do they currently follow? Give a brief overview of their current marketing mix.
Analyze their current advertising campaign(s) and other elements of their IMC strategy. Are they effective? PART 2: CREATE THE ADVERTISING CAMPAING This is where your advertising agency steps in!
Research the (potential) target customers, the marketplace and trends impacting the marketplace for this product/brand/organization. For example, should this brand be re-positioned? Target a slightly different market segment? Use different media to reach their target audience? Take an advantage of a new, exciting opportunity in the marketplace?
Create a new advertising campaign for this company/brand/organization!
Discuss how your advertising campaign will be integrated with the other elements of IMC, as well as your media selection for the campaign. Explain the objectives, rationale, and reasoning for your campaign, as well the creative process behind your campaign!
You don’t need to visually execute the project. It is enough to provide an outline or plan and describe what the campaign involves. You can provide slogans, sketches or images that are part of the campaign or visuals. Think about your group as an agency pitching the campaign to a client! If you choose to do TV commercials as part of your campaign, for example, you don’t need to create the actual commercials, it is enough to outline the ideas and plan. *An advertising campaign involves the creation and placement of a series of strategic communications that are unified by an underlying theme or core message. The communications are intended to help promote a brand product, service, organization, or idea. They are designed to resonate ate with the target audience and usually have specific objectives such as persuasion for a specific purpose or increasing product awareness, and they appear in various media.
The document should make a bibliographic analysis on sustainable development requires radical and systemic innovations. These innovations can create and study more effectively by building on the concept of business models. The concepts that provide an analytical tool that allows them to evaluate the interaction between the different aspects they combine to create ecological, economic and social value should be analyzed. The research subtopics will be the following:
Chapter 1. Sustainable production and innovation. Chapter 2. Linking sustainable innovations to business models. Chapter 3. Including the macro level: innovation system, socio-technical systems and transition management. Chapter 4. The link between competitiveness and sustainable innovation at different levels. Chapter 5. Educational innovation, beyond the classroom. Each chapter will have a graph on the subject.
The structure of the document will be as follows: 1. Summary. Briefly explain what the document is about 2. Introduction: you must explain the background and the proposal or justification of what you want to do, in the most concise way possible, indicating the objectives of the investigation and what will be presented in the document 3. Methodology: hierarchizes and groups the selected and reviewed bibliography according to topics to be discussed in the article. You should capture the procedure that was performed during the review analysis. 4. Development and discussion: Analysis of the bibliography, according to the previously structured organization. Proof of the results of different authors and the critical argumentation of each aspect discussed in the article. This documentary investigation must serve as a synthesis, coherent, clear and perfectly argued of what has already been done during previous investigations.
5. Conclusions: the work will end indicating the conclusions reached by the authors of the manuscript, as well as the possible implications and recommendations from which they can be derived. 6. Bibliographic References
Part 1: Environmental Scan : You will perform an environmental scan for your target company. Choose an organization according to the following: Current employer Most recent or former employer Place of business that you have patronized or have been familiar with over a long period of time. Avoid choosing an organization that is so large that historical data would be difficult to apply. Firms in the Russell 2000® index may fit well, whereas firms in the Dow 30 Industrial index probably do not. The organization can be a start-up that you or a significant other may create in the future. For a start-up, focus on an entrepreneurial idea that is of substantive interest, so this project leaves you with a product you may leverage in the future. Write a 1,050-word minimum environmental analysis in which you include the following: Determine how to create value and sustain competitive advantage using the environmental scanning strategy. Evaluate the company’s external environment. Assess the company’s general environment. Evaluate the organization’s industry operating environment. Format your paper according to APA guidelines.
This assignment has been designed to help you integrate and apply the marketing concepts you have learned up to this point. These concepts provide a foundation on which other course concepts are built. Assessing your comprehension will help ensure that you are on track to successfully complete the course. This assignment is worth 10% of your final grade in the course. 1.1: Marketing Concept (30 marks) Suggested time: 2 to 3 hours Length: Please write your response in essay format and in point form as appropriate and limit your response to 2 pages using 1.5 line-spacing. Final Mark: This assignment is worth 10% of your final mark. Assessment: This part of the assignment will be assessed using the following criteria: The level of detail of the explanation and/or evidence/rationale supporting your conclusions Use of course marketing concepts and terms Consider an organization of interest to you. This might be a church, a club, a service organization, a sports organization, a company that you would like to work for, or simply an organization that you admire or want to understand better. This should not be a company with whom you are currently employed. It would be helpful if the organization you choose has a website that describes it and its products in some detail. Based on your own understanding of this organization, assess the extent to which it follows the philosophy behind the marketing concept and new-era orientation. What specific observations or findings led you to draw your conclusions? (10 points) What type of marketing value does this organization create for customers? What marketing mix (product, price, distribution, and communication) decisions has it made to create this value? (10 points) Describe two ethical and/or social issues that affect this organization. What, if anything, does this organization do to respond to or address these issues? What else could it do to be more socially or ethically responsible? (10 points) 1.2: SWOT Analysis (25 marks) Suggested time: 2.5 hours Length: Please write your response in point form and limit your response to 2 pages using 1.5 line-spacing. Assessment: This part of the assignment will be assessed using the following criteria: Depth (detail) of the SWOT Analysis Insight of marketing mix implications for SWOT Analysis observations Justification for the most important SWOT Analysis observations and implications Read the Marketing in Action Case, “Real Choices at Mega Bloks” in Chapter 2 on pages 83–84 in your textbook. Go to the organization’s website at http://www.megabloks.com to learn more about the company. The company is publicly traded on the Toronto Stock Exchange as Mega Brands Inc. (MB). You can do a search on the company to gain additional information on the organization. You may also want to read their Blog, or comments posted on Twitter and facebook. Using the SWOT framework described in Chapter 2, do a SWOT Analysis of this company, identifying at least six relevant factors (facts or observations) in the internal environment (indicating which ones are strengths and which ones are weaknesses) and six relevant factors in the external environment (indicating which ones are opportunities and which ones are threats). As you complete your SWOT Analysis, be sure to describe the marketing mix implication of each of the facts or observations you think are important in the internal and external environment. Overall, which four facts or observations do you think are the most important to understand when developing a strategy for the Mega Bloks Company, and why? Your response will be evaluated as follows: SWOT Analysis: internal environment factors and marketing mix implications (10 points; 5 for factors and 5 for implication) SWOT Analysis: external environment factors and marketing mix implications (10 points; 5 for factors and 5 for implication) Four most important internal environment factors and rationale why these are the most important internal environment factors. (5 points) 1.3: Segmentation & Positioning Concepts (40 marks) Suggested time: 3 hours Length: Please write your response in essay format and in point form as appropriate and limit your response to five (5) pages using 1.5 line-spacing. Assessment: This part of the assignment will be assessed using the following criteria: Depth of the justification Depth (detail) of the profiles Clarity of your description and illustration of the positioning Reflect on the automobile industry in your country of residence.
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