Archive for category: Business paper

You continue to provide promising global strategy advice for MediCorp, Inc. The company has been so pleased with your contributions to their strategic planning and development that they would like you to assist with a new endeavor.

You continue to provide promising global strategy advice for MediCorp

Scenario:

You continue to provide promising global strategy advice for MediCorp, Inc. The company has been so pleased with your contributions to their strategic planning and development that they would like you to assist with a new endeavor. Leveraging their strength in manufacturing genetic testing devices, MediCorp now wants to diversify their offerings and expand within the field of medical diagnostic devices. This is a large field that extends to a myriad of products, such as thermometers and blood sugar monitors. Which are commonly used in the home, as well as MRI and X-ray machines, which are used in clinical settings. MediCorp has asked you to identify a medical diagnostics device that the company can use as a vehicle for expanding into China or Germany.

Subsequently, choose either China or Germany as a location for MediCorp’s expansion. Create an international business plan that guides the company’s operations in that country and grows MediCorp’s business within the selected device’s NAICS industry subsector. You will need to employ the lessons from your simulation to develop a strategy that examines MediCorp’s potential customers, business operations, financial projections, and implementation metrics. As this client’s business grows, Maryland Creative Solutions CEO, Jillian Best, emphasizes that it is critical for you to provide clear. Also, concise analysis in your reports to MediCorp. She remarks, “Success with these reports could mean big things for MCS as well as for each of you. Let’s finish strong.”

Identification of a medical diagnostic device for a company

Introduction
Building on your Capsim simulation and your analyses of MediCorp, Inc. in the global and local markets. Firstly, you will now craft an international business plan that calls on you to devise a marketing strategy, develop financial projections, and create a strategy implementation plan for the company to market a new product in China or Germany.

Secondly, you will estimate the investment required to relocate one or more activities from MediCorp’s value chain in the United States to your selected country, China or Germany.
Let us continue crafting an international business plan for China or Germany.
Step 2
First, select either China or Germany as a new market for MediCorp to expand into, and decide on a medical diagnostic device that MediCorp can use to drive expansion. To help with your analysis of the industry, you will need to identify the NAICS code for the industry subsector to which your selected  device belongs. Then, begin to develop a six- to seven-page marketing strategy for MediCorp.

As you begin your marketing strategy for MediCorp, first analyze the characteristics of the company’s potential customers in the new market. Then, address the international cultural differences.

Identification of a medical diagnostic device for a company

Step 3
Now that we know more about MediCorp’s potential customers. We need to examine some key attributes of the company to adequately prepare it for international expansion.

Include the following components in your marketing strategy:
selection of new product for MediCorp to introduce in the selected country.
MediCorp’s main competitors in the medical diagnostics devices industry in the selected country
market and segment growth over the next three years
Where does MediCorp add value as a way of gaining a competitive edge?
the legal business entity to market the products in the country (review Modes of Entry for help)
impact of the country’s legal, ethical, and cultural standards on MediCorp’s operations in the country. (review Governance and Accountability for more information)

Step 4
As you continue to work on your international business plan prepare market share estimates for MediCorp’s product(s) in the selected country and revenue forecasts for the next three years.

Analysis

This analysis will form a portion of your final international business plan. In the next step, you’ll examine another element of the business plan, strategy implementation.

Step 5
The next step is to specify the major factors to be tracked for strategy implementation using the four perspectives of the balanced scorecard. The learning and growth perspective, business process perspective, customer perspective, and financial perspective.

 

Next, you will combine your marketing strategy and your financial, governance, and implementation analysis into a final report.

Step 6
It’s been a pleasure working with you on this project. I’m looking forward to seeing the final deliverables.

Lastly, the international business plan should be 10–12 pages, excluding cover page, executive summary, reference list, and appendices. Additionally, any tables, graphs, and figures should be as appendices. Your plan should have one-inch margins and be double spaced in 12-point Times New Roman font. In-text citations and references should abide by APA format. Lastly, the plan should be organized using headings and subheadings to improve its readability.

 

This is a paper that is focusing on the creation of a business plan for an executive summary. The paper also provides additional information to use in writing this assignment paper well and concisely.

The creation of a business plan for an executive summary

Part 1

For this assignment, please take your business idea, and create an executive summary business plan for this business. This plan needs to include the following segments (and should reflect lessons from Business Communication Today, as well as the links from this week’s content folder):

1- Firstly, cover page with company name, logo, and your contact info

2- Secondly, table of contents listing each section and corresponding page number

Here are the sections of the executive summary. Each section (such as company description, industry overview, etc.) should be a MAXIMUM of one page (double-spaced) of writing (it may be slightly less than one page for each section). The general format should look like the Brewery Business Plan example in this week’s content folder.

A- Company description

(Elaborate as much as possible, in high-impact style, about all relevant details related to your business and how it operates)

B- Industry Overview

(Provide background on your industry at-large. For example, address how other businesses currently operate and discuss the unmet need you are addressing)

C- Marketing Plan

(Be creative and discuss how you will market your business. Identify your target audience in detailed demographics and provide specifics on how your marketing and also advertising campaigns will reach them.)

The creation of a business plan for an executive summary

D- Company’s Mission and Values

(You’ll need to establish what your mission and values actually are, as a company. You may find it helpful to do some research on mission and values of other companies in your industry to find out if they might align with your own vision and also belief system)

* Note: if you need additional help with the formatting, this link provides some nice information:

 https://www.thebalancesmb.com/entrepreneur-simple-business-plan-template-4126711

Part 2

In this week’s content folder, I provided information on how to prepare a SWOT Analysis Matrix. Typically, a SWOT analysis (strengths, weakness, opportunities, threats)  is completed on behalf of a company.

Please prepare a one page SWOT Matrix on your business. The goal is to identify the strengths, weakness, opportunities, and threats. Keep in mind, strengths and also weakness are internal (meaning you have control and influence over them). Opportunities and threats are external (meaning you have less control and influence over them).

This is a paper that is focusing on the student to analyze the internal business environment for a hospitality. The paper also provides additionally questions to use in the writing of the assignment paper. Below is a description of the paper:

Analyze the internal business environment for a hospitality

1.1 Firstly, critically analyse the internal business environment for a Hospitality and Tourism Organisation

1.2 Secondly, critically analyse the external business environment for a Hospitality and Tourism Organisation

2.1 Thirdly, critically evaluate options for strategic growth for a Hospitality and Tourism Organisation

2.2 Fourthly, identify and critically evaluate the strategic options for gaining competitive advantage

2.3 Make justified recommendations as to the strategic direction for a Hospitality and Tourism Organisation

2.4 Prepare an outline strategic plan based on a critical analysis of the strategic environment and strategic options facing a Hospitality and Tourism Organisation

3.1 Assess the role of integrated operational plans in implementing business strategy

3.2 Evaluate the factors that may affect the implementation of a Hospitality or Tourism Organisations strategy
3.3 Develop a communications plan to assist the implementation of strategy

3.4 Assess the use of targets and budgets as a form of control when implementing strategic plans

Have to include a brief introduction to the assignment

Need clear connections between theory and practice

Should provide a demonstration of the practical application of theory in the workplace

Remember, ensure  that the pages are exclusive of the cover and the reference pages. Also, ensure that you include all the references you use in finding research for this assignment paper. References should be at least three for the paper. All references, citation, and writing should follow the APA formatting and styling guidelines. Finally, ensure you focus on the assignment topic in detail.

Ensure that you follow the instructions provided keenly. Marking of the assignment is on how you do the task and how you submit the assignment too. In case of any question feel free to ask your instructor for more guidelines before doing the assignment.

This is a paper that requires the student to prepare a segment variable costing income statement for the company. The paper also provides additional information to use in the writing of the assignment.

Prepare a segment variable costing income statement for the company

Assignment Overview
Preparation of an Income Statement for The Serious Reader Company

The first case of this course provides an opportunity to prepare a segmented variable costing (contribution margin, behavioral) income statement and analyze the information. This is a very small company and the information may seem simplistic at first glance. Don’t forget that numbers and hands-on practice best illustrate many basic accounting concepts.

The Serious Reader Company is a small online retailer operating out of a garage apartment. The owner buys books at garage sales, thrift shops, library sales, and whenever an opportunity arises. The company classifies all books into five categories based on cost of acquisition and estimated sales price. See below for details about books purchased and sold during the last year (20XX).

Price Categories
A B C D E
Units Sold 4,000 1,000 500 400 400
Unites Purchased 6,000 1,200 1,000 1,000 1,000
Resale Price $4.00 $12.00 $20.00 $45.00 $60.00
Cost $0.50 $4.00 $10.00 $20.00 $20.00
In addition to purchasing inventory (used books), the company incurs some operating expenses.

Variable Operating Expenses
Shipping per book $1.50
Common fixed expenses
Internet-related costs $10,000
Travel, etc. $4,000
Advertising $1,000
Other overhead $5,000
Case Assignment
Required:

Computations (use Excel)

Firstly, prepare a segmented variable costing (behavioral) income statement for the company in good format.
Secondly, prepare a second variable costing statement assuming 90% of all the books in each category purchased were actually sold.
Thirdly, prepare a third variable costing statement assuming that the price is increased by 50% for all five categories (use original sales information).
The owner enjoys the used-book business. Any suggestions as how to turn this into a full-time business venture so the owner can quit his other job? Prepare another income statement to support your idea.
Memo (use Word)

Fourthly, interpret the results from the computations and explain how the information is useful. Write a 4- or 5-paragraph memo to the owner of the business. Start with an introduction and also end with a recommendation. Each of the four or five paragraphs should have a heading.

Short essay to comment on the questions below (use Word). Start with an introduction and also end with a summary or conclusion. Use headings. Maximum length of two pages.

Why do many organizations make the effort to prepare a different type of income statement for internal purposes?
Variable costing is not just about preparing income statements. Provide at least three scenarios in which understanding how costs behave is useful.
Assignment Expectations
Each submission should include two files: (1) An Excel file; and (2) A Word document. The Word document shows the  memo first and short essay last. Assume a  knowledgeable business audience and also use required format and length. Individuals in business are busy and want information presented in an organized and also concise manner.

This is a paper that is focusing on the student to analyze Options for strategic growth for a Hospitality and Tourism Organisation. The paper also provides additionally questions to use in the writing of the assignment paper. Below is a description of the paper:

Options for strategic growth for a Hospitality and Tourism Organisation

1.1 Firstly, critically analyse the internal business environment for a Hospitality and Tourism Organisation

1.2 Secondly, critically analyse the external business environment for a Hospitality and Tourism Organisation

2.1 Thirdly, critically evaluate options for strategic growth for a Hospitality and Tourism Organisation

2.2 Fourthly, identify and critically evaluate the strategic options for gaining competitive advantage

2.3 Make justified recommendations as to the strategic direction for a Hospitality and Tourism Organisation

2.4 Prepare an outline strategic plan based on a critical analysis of the strategic environment and strategic options facing a Hospitality and Tourism Organisation

3.1 Assess the role of integrated operational plans in implementing business strategy

3.2 Evaluate the factors that may affect the implementation of a Hospitality or Tourism Organisations strategy
3.3 Develop a communications plan to assist the implementation of strategy

3.4 Assess the use of targets and budgets as a form of control when implementing strategic plans

Have to include a brief introduction to the assignment

Need clear connections between theory and practice

Should provide a demonstration of the practical application of theory in the workplace

Remember, ensure  that the pages are exclusive of the cover and the reference pages. Also, ensure that you include all the references you use in finding research for this assignment paper. References should be at least three for the paper. All references, citation, and writing should follow the APA formatting and styling guidelines. Finally, ensure you focus on the assignment topic in detail.

Ensure that you follow the instructions provided keenly. Marking of the assignment is on how you do the task and how you submit the assignment too. In case of any question feel free to ask your instructor for more guidelines before doing the assignment.