Archive for category: Business paper

Instructions Use Microsoft Word to prepare a Final Report that is a minimum of three pages long in which you. Introduce your selected industry. Choose the Insurance industry with a brief one paragraph introduction. Your report should have a minimum of three references citations/in the text. Refer to the NAICS (North American Industry Classification System) to review details about your industry. Assess your selected industry’s size and/or growth rate in the economy. These macroeconomic resources will help you find the size and growth of industry relative to real U.S. GDP. • Real GDP – Select Section 1, then table 1.1.6 (select MODIFY to change the year range and frequency). Data is from Bureau of Economic Analysis (bea.gov). • % Change in Real GDP – Select Section 1, then table 1.1.1 (select MODIFY to change the year range and frequency). Data is from Bureau of Economic Analysis (bea.gov). • GDP by Industry – Steps: 1. Select “Interactive Data.” 2. Select “Industry Data Tables.” 3. Select “Begin Using the Data.” 4. Select “Gross Output by Industry.” 5. Select “Real Gross Output by Industry (A) (Q).” 6. Select “Quarterly” or “Annual.” 7. Select “Next Step.” Data is from Bureau of Economic Analysis (bea.gov). • % Change in GDP by Industry – Steps: 1. Select “Interactive Data.” 2. Select “Industry Data Tables.” 3. Select “Begin Using the Data.” 4. Select “Gross Output by Industry.” 5. Select “Percent Changes in Chain-Type Quantity Indexes for Gross Output by Industry (A) (Q).” 6. Select “Quarterly” or “Annual.” 7. Select “Next Step.” Data is from Bureau of Economic Analysis (bea.gov).

Description

MUST Include current events to effect the company good or bad. TERM PAPER STRUCTURE Brief History Situation Analysis General environmental analysis Industry analysis- Agent Relationship Competitor analysis- are we on par with them or are we outperforming? are they expanding? Internal analysis Identification of Environmental Opportunities and Threats and Firm Strengths and Weaknesses (SWOT Analysis) Strategy Formulation Strategic alternatives Alternative evaluation Alternative choice Strategic Alternative Implementation Technological Trends Economic Trends Global Environment Political and Regulatory Trends Action Plan going ahead one year Executive recommendation to the Board and CEO of the company

Pick a company or organization with a global supply chain and document their best practices with regard to any one of these categories of concern: humanitarian (child labor, slavery, sweat shop), conflict free materials, or “green” issues.

Suggested length of your research project is between 8 – 10 pages, double spaced, not including title or references pages.

Your research should demonstrate you have a thorough knowledge of your subject and your sources need to be cited appropriately according to APA guidelines.

Your research must include company or organization authored material, as found on their website and/or in SEC filings. Your research should also include at least one independent third-party source to validate or repudiate company or organizational authored material.

Description

Write a paper to the below standards – which is also attached in rubric form – on T-Mobile US (TMUS). This milestone establishes your chosen organization’s direction within the marketplace. This is important because it drives the subsequent activities, milestones, and the final project. Without a strong sense of the organization’s purpose within the marketplace, knowledge of consumer trends, and how to meet target market needs at the appropriate price, management is less likely to maximize the efficiency of business activities and more likely to miss fully meeting the needs of its chosen target market. This milestone establishes how the organization will differentiate itself from its competition through branding with a unique product or service offering designed to meet specific consumer needs or desires that are shaped by their demographics, personality, or buying style. Specifically, the following critical elements must be addressed: Section Two: Branding and Idea Context Write a short paper that addresses the following: Corporate mission and how the new product or service aligns with it Defining features of the product(s)/service(s) o How the product will be marketed internally and externally o How the company is differentiating from competition o Alignment of pricing with market position and corporate mission Your substantiated opinion of brand effectiveness Section Three: Defining Product or Service Need For your idea, continue your paper by addressing the following: Behavioral and/or lifestyle demographics of the targeted consumer or buying style of organizational buyer and why they are a good choice What unsatisfied need the product/service fulfills How the customer/buyer seeks information to fill the need How the product is purchased (characterize the buying situation) Why your chosen target market is the best choice Section Six: Pricing Using the idea that you have chosen, finish your paper by covering the following: Explain the fixed and variable costs and how these fit with the company’s short- and long-term goals. Use a narrative with a table to show calculations for cost categories. Provide reasonable estimates for each of the categories. Specific or in-depth financial analysis is not n 8/24/2019 Writers Hub – Freelance Writing https://www.writershub.org/writer/orders/461629#instructions 4/5 Examine competitors’ pricing and explain reasoning for differences. Estimate how much you think the target market is willing to pay for your product/service. Is this due to preferences for social responsibility, ethical behavior, or other intangibles? What pricing strategy (skimming, penetration, economy, or premium) is most appropriate and w