Archive for category: Business paper

Description

To prepare your plan’s positioning strategy, consider competitors in the market, and decide how your company’s product should be positioned for the following: Brand building opportunities Brand optimization opportunities with your target markets To assist with other marketing and promotional strategies in the future Visit http://mystrategicplan.com/resources/how-to-write-a-positioning-statement/ for additional research on the topic. Write your positioning strategy. Include information about how you will differentiate the product in the marketplace. Include the following in your strategy: A positioning statement Remember to restate your target customers, their wants and needs, and how the product or service meets those wants and needs. The positioning strategy should include information about the following: Product differentiation. How is your product different in its features, such as quality, performance, and reliability? Consider customer aftercare differentiation. This includes opportunities that the company offers with services that complement the initial purchase of the core product. Add notes about customer service information including the employees who work for the company that interact with the customers. Channel differentiation. The channel differentiation represents how easy it is to communicate with the company when ordering additional parts (e.g., service repair, warranties, and more). Image differentiation. Image includes the product’s identity and image in the marketplace. Image is about how your customers and market view the company and its products. The company’s image can include its value proposition, the brand’s personality, and its influence to persuade the customer to buy. It also makes the product stand out from its competitors.

Description

Develop a SWOT analysis for the Starbucks Corporation. Remember that a SWOT analysis identifies strengths, weaknesses, opportunities, and threats of an organization. This is an important analysis for any organization as it can be used for strategic planning. Using the PROVIDED TEMPLATE, your SWOT analysis must be a minimum of two pages in length. Once you have completed your SWOT analysis, write a minimum of one page, explaining how this information could be used by the Starbucks Corporation. Please use the template below to complete the SWOT analysis and explanation

Description

Imagine you are the assistant controller in charge of general ledger accounting at Linbarger Company. Your company has a large loan from an insurance company. The loan agreement requires that the company’s cash account balance be maintained at $200,000 or more, as reported monthly. At June 30, the cash balance is $80,000. You give this update to Lisa Infante, the financial vice president. Lisa is nervous and instructs you to keep the cash receipts book open for one additional day for purposes of the June 30 report to the insurance company. Lisa says, “If we don’t get that cash balance over $200,000, we’ll default on our loan agreement. They could close us down, put us all out of our jobs!” Lisa continues, “I talked to Oconto Distributors (one of Linbarger’s largest customers) this morning. They said they sent us a check for $150,000 yesterday. We should receive it tomorrow. If we include just that one check in our cash balance, we’ll be in the clear. It’s in the mail!”

Description

You are recently appointed as an Operations manager responsible for one of the products/services offered by the organization.

For the purpose of this assignment choose any real product/ service (different from your previous submission).

In your new role you are asked by the senior management of your organization to critically evaluate the product/ service and provide a report about the following:

• Critically discuss the quality characteristics of the product/ service as (a) promoted (advertised) by the organization, (b) evaluated by the experts (independent reviewers), (c) perceived by the customers. Compare the three to identify gaps if any. Provide recommendations to reduce the gap (if any). — ——-(25 Marks)

• Critically map and analyse the product/service return process as experienced by the customers. The return may be for any of the following including aftersales service, warranty services, fault or defective product, change in customer requirements, or any other reason. Provide recommendations to improve the return process.———-(25 Marks)

• Identify your two key suppliers and critically evaluate your relationship with them. —————-(25 Marks)

• Map and compare your supply chain with your closest competitor.

Provide recommendations for improvement. ————(25 Marks) *You can choose any organization based on your personal experience, case studies, or literature. Please state all the assumptions.

Description

Please read the ‘FEUERSTEIN 2013’ article and write an analysis of the reading that highlights main ideas and understanding. Also Please you must also answer this question at some point in the analysis: “to what extent is the IT work described in this article post- taylorist work organisation. What impact does the global division of labour and offshoring have on the managerial control and employee autonomy? Does how the global value chain and global production is organised have any impact on the shifts in work? How does this inform your understanding of the labour process?”