Starbucks Corporation

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Starbucks Corporation

 

Paper details:

This is your second case study assignment out of four. For this assignment, you will need to access the full-length case study you have been assigned at the top of this page within your Case Studies eText. You are required to read and analyze this case study. Your analysis must: List in bullet format: Resources Capabilities Core Competencies Discuss and describe the business strategy currently being used by the company (minimum of 1 page) Provide a total of four findings of fact; 1 from the following four functional areas of business: Management Marketing Finance or Accounting Business Ethics

Business Outline Notes on Article What’s a Business For by Charles Handy

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Source: “What’s a Business For” by Charles Handy (PDF provided) Article Notes (this is a more in depth version of an annotated bibliography): To received full credit you must do the following:

-Citation at the top (APA or MLA format is fine) : Handy, C. (2002). What’s a business for? Harvard Business Review, 80(12), 49. -Take detailed and thorough notes on the article, if you write less than 250-words, then the score is ZERO.

You are trying to distill out all the ‘good stuff’ from the article… what are the major insights… if there is some sort of 3 or 4 point framework, then you best be certain to list it out and explain what it is and how it works. -Professionally formated… outline format, bold type font where necessary… it should have a professional appearance and could allow you to stand up in front of the class and teach the article (not to worry, I won’t make you actually do this… but good article notes are well formated)

-Good article notes should be thorough enough that you would not need to read the full article again if we were to discuss it several months from now… you would only need to read your notes (so don’t just do a bunch of bullet points without a narrative to connect it all).

in game advertising

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Description

The topic of “In-game Advertising”.

Here is the full description of the topic “Over 33 million people in the Uk play video games. In-game advertising which is the inclusion of products or brands in games is gorwing fast and advertisers have the option of advertising on the internet, mobile and games consoles.

However, the rising intolerance towards adverts, leadsto questions about the players’ attitude towards in game advertising. The aim of this study is to investigate consumer perception of in-game advertising and identify key factors that affect engagement with the latter”. In my dissertation proposal, I have decided to choose qualitative research as my main approach. I want to conduct a series of questions that can assist me to interview people on the topic of “In-game Advertising”. My goals of my dissertation are as followed:

– To examine the effectiveness of in-game advertising compared to traditional advertising methods.

– To determine how in-game advertising is shaping consumer’s perception/attitude.

– To identify possible factors of in-game advertising which affect the consumer’s purchasing decisions.

Additionally, I also need to provide some information on the proposed analytical approach for the collected qualitative data. Please include books about qualitative approaches and justify why I have chosen the topic. I am planning to do face-to-face interviews with 16 participants from both genders, aged 18 to 34.

The questions should be related to the topic and allow me to understand their perceptions on in-game advertisements.

Social Issues and the Role of Business

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(One page for the initial post and the second for the student responses). Respond to the following questions in your initial post: What do you think are the two most important issues that we face as a society and why? What are some ways that the business community might be able to help solve those two critical social issues? Do you believe businesses only care about profit or do you believe they care about stakeholders? Justify your arguments with examples. In responding to your peers, think about how their arguments compare and contrast with your arguments and identify any new information learned from reading their posts.

Stock Valuation

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Description

Assignment Content Resource:

Stock Valuation Grading Guide

Purpose of Assignment

The purpose of this assignment is to allow students the opportunity to practice stock valuation problems and to locate financial information on the Internet, which can be used to expand their knowledge of how stocks behave.

Assignment Steps Resources:

Stock Valuation Template Calculate the following stock valuation problems: Company AMAZON is paying an annual dividend of $1.35 and has decided to pay the same amount forever. How much should you pay for the stock, if you want to earn an annual rate of return of 9.5% on this investment? You want to purchase common stock of Company X and hold it for 7 years. The company just announced they will be paying an annual cash dividend of $6.00 per share for the next 9 years.

How much should you pay for the stock, if you will be able to sell the stock for $28 at the end of seven years and you want to earn an annual rate of return of 11% on this investment? Select one of the companies studied by one of the group members in Week 3. Search the Internet for financial information about the company selected. 9/3/2019 Writers Hub – Freelance Writing https://www.writershub.org/writer/orders/464574#instructions 4/5 Evaluate the following in a 525-word response: Characteristics of common and preferred stock. How stock markets work.

The connection between the value of shares and dividends. Mention the ticker symbol of the company studied, the current price of the stock, and its financial history. Indicate if you would recommend investing in this stock and why.

Explain. Format your paper consistent with APA guidelines. Note: Grades are awarded based upon individual contributions to the Learning Team assignment. Each Learning Team member receives a grade based upon his/her contributions to the team assignment. Not all students may receive the same grade for the team assignment. chosen company AMAZON

The Consumer Decision-Making Process

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Whether you realize it or not, you’ve been a consumer all your life. The types and costs of your purchases have changed over time, but you’ve learned from watching others and experiencing the sensation of choosing an item and making the purchase. What you may not realize is that you’ve likely followed a consumer-purchase process. For this assignment, you will do a three-part deep dive into the consumer decision-making process. Part One. Complete the following: Identify and discuss the process, taking care to explain each step. Walk your reader through each step of the consumer purchase process, defining each step. Choose a major purchase that you plan to make in the future (e.g., a vacation, a car, a smartphone, a computer, a Hermes handbag, a horse, etc.). Apply each step to your purchase (e.g., identify why you find yourself making this purchase, perform an information search, evaluate alternatives using a table, make a choice and justify it, and so forth.). You are not expected to actually make the purchase, so you may predict the outcome, as opposed to actually describing it. Part Two. In this section, you will identify and analyze the factors that have influenced your actions and decisions throughout the process. These include: Personal factors that affect your perspective (e.g., faith, age, lifestyle, location) Pricing and personal accounting The type of purchase—functional versus hedonistic Family influence Ethical considerations Image Ease and place of purchase Part Three. For this final section, synthesize your findings and analysis from Parts One and Two. Consider the following questions: What factors are strongest and least likely to change your purchase decisions? What factors are more variable? How can marketers use these insights to attract new customers and deepen relations with existing ones? Your paper should meet the following requirements: Be 10-12 pages in length. Be formatted according to CSU-Global Guide to Writing & APA (Links to an external site.). Include at least four outside sources, preferably peer-reviewed journal articles, in addition to the case study. The CSU-Global Library is a good place to find these sources.

Discuss the promotion strategies and the competitive advantage of Tesla Inc. Promotion

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Description

Complete a comprehensive marketing plan researching Tesla Motors, Inc. Research and discuss the promotion strategies and the competitive advantage of Tesla Inc. Promotion

This section will provide a comprehensive look at the promotional strategies of Tesla Inc. Begin with a look at the promotional objectives or themes used by this company.

From there, review the promotional mix. This should include a preliminary discussion of the importance of Integrated Marketing Communications (IMC) to Tesla Inc. Promotion methods such as personal selling, mass selling (advertising and publicity), and sales promotion should all be addressed in detail. Competitive Advantage in Promotion

Discuss whether your company has a competitive advantage WITH RESPECT TO PROMOTION.

The idea is to discuss whether your company has a competitive advantage with respect to how they promote their products. Again, this section should only discuss whether your company has a competitive advantage with respect to promotion (product, price and place are discussed in other sections). Once you have stated your position, remember to include your rationale. Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page. References should include at least two credible sources. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheadings; Promotion and Competitive Advantage in Promotion.

Analyze various approaches to marketing management

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Description

Students will define a company. The company may or may not be in the fashion industry. This is up to the student to decide what company they will select and define. By define I mean tell us about the company, what products and services they offer, etc. Provide an overview of what the company does.

Students will be required to analyze various approaches to marketing management by researching and presenting an essay comparing how two different business models practice marketing management in the 21st century. For example, one might be am internet only store and the other sells through a store location and the internet. One might be B2B and the other B2C, etc Each student is to select two companies of their choosing and prepare a listing examples of marketing messages the company disseminates through their various communication channels.

This might include public relations, television advertisements, and internet advertising, print messages. Students should collect the samples and review the materials looking for a common message (IMC examples). What sort of commonality of message, preference for one form of communication over another (by frequency), or series of non-related messages? Students might also consider selecting companies that may make key marketing management members available for them to speak with. Not required Grades will be based on originality of thought, ability to research and provide multiple sources and examine and compare two different business models and how they each implement functions of marketing management.

Essays will be evaluated using MLA format requirements. Students should exhibit the ability to apply evaluative and interpretive skills learned in the course. All papers should have a title page, table of contents, an introduction, a summary and several references presented on a separate page with the title References. Be sure to include the cover, table of contents, an introduction, a summary and several references (12 would be impressive) on a separate page called References. I expect research papers to be well researched and include several references and in-body citations.

Business Plan for Venture Capitalist

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Description

*** The instructions below are the general instructions for the assignment, but only the Financial parts (those marked with *THIS*) is what needs to be done, as it is a group assignment and the Financial part is my part*** The Business Plan should include the following components:

Executive Summary Review of financial and market performance during the past year (THIS) Assessment of current situation and the market (use data to support your analysis) Customers Competition Company’s strengths and weaknesses Major problems/opportunities to be dealt with in next year Strategy for the next year in business (What will it take to get ahead or stay ahead?) (use data to support your projections/plans) Marketing Strategy Sales Channel Strategy Human Resource Strategy Manufacturing Strategy Financial Strategy (THIS) Financial request (THIS) Amount of money being sought (THIS) Projected ROI at end of year two (THIS) Desired stock price and share of company being offered (THIS) Pro forma cash flow, balance sheet and income statement (Quarters 1 to 8) (THIS) Tactical plan (Quarters 1 to 8)

**Attached is the Business Plan with the other sections completed so you can have an idea and work on the Financial Part*** *Attached are also the Financials for the past year so that you can use the numbers for the analysis and review

Litigation and Corporations

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Description

ASSESSMENT TASK 1 – REPORT Accessing and drawing upon professional journals, popular media (including printed or online), court press releases or personal knowledge and experience in a professional capacity, identify and briefly analyse a recent (ie within the last 2 or 3 years) case involving a corporation dealing with topical and interesting legal issues. In your analysis discuss the following: o In what capacity was the corporation involved?

o What were the triggers and circumstances that led to the litigation? o What remedies were being sought? o What was the outcome? o Could the case have been avoided? o Were there any aspects of the case which may have been dealt with differently if, instead of being a corporation, the party was a natural person? What do you think the medium and long term consequences of the case may be, either generally or to the individual corporation(s) specifically involved?

The report must be based on Australian litigation.

Referencing Law assessments must be referenced in accordance with the Australian Guide to Legal Citation (AGLC). WORD LIMIT To encourage clear, concise and efficient writing, assessments will be subject to a word limit. Unless instructed otherwise the following apply: the word count must be accurately stated on the cover sheet; the specific word limit requirements for each unit of study are mandatory and there is no 10% leeway policy. to ensure fairness to all students a unit assessor has the discretion to either refuse to mark the words that exceed the word limit or to impose a penalty if the word limit is exceeded; footnotes that contain only citations or bibliographic information are not included in the word court.

However, where footnotes include text and commentary, the additional words may be counted. As a general rule, the length of your footnotes should never exceed 10% of the prescribed length of the assignment; the bibliography is not included in the word count; all other text including headings and quotations are included in the word c