Pret A Manger Portfolio

Description Part One: Analyze “Pret A Manger” as a product.

Examine its packaging, the ingredients in food, signage, service, in-store aesthetics, location, etc.

Consider such issues as perception vs reality. Deliverables: 500 word narrative. 12 point type, double spaced. Bibliography with at least five cited sources, not duplicated from any Part (MLA style) Part Two: Analyze the marketplace in which “Pret A Manger” exits. Examine such factors as the economy, competition, technology, political environment, standard of living factors, history, etc. Deliverables: 500 word narrative. 12 point type, double spaced.Bibliography with at least five cited sources, not duplicated from any Part (MLA style) Part Three: Analyze the “Pret A Manger” consumer and/or potential consumer. Define those people in terms of attitudes, lifestyle, income, personality and family status. Develop a psychographic and demographic profile of them. Deliverables: 500 word narrative. 12 point type, double spaced. Bibliography with at least five cited sources, not duplicated from any Part (MLA style) Part 4: Write a tight Strategy Statement. Use the IMCP Guidelines I attached as a template guide to this assignment. Part 5: You have a $2,000,000 budget to advertise in NYC only. You must use TV, radio, social media, PR, print and other medias part of your plan. The marketing and advertising plan should cover one year. And write a rationale as to when, where and how the money would be spent. Take note you have to account for production costs of all ads.