Integrated Marketing Communication

Integrated Marketing Communication

This is part of a bigger research paper. The course is on Integrated Marketing Communication and we picked 365 by Whole Foods as our company to talk about. I have attached the document IMC Guide plan and follow all the format to talk about the company we have chosen. 1). Review of Marketing Plan 2). Analysis of Promotional Situation 3). Communication Objectives 4). Budget Request Use reliable sources online to help with the paper, carefully analyze them into the paper and make it flow with the point. I will also attach all the powerpoints from class to help you get an idea of what the course is about, and it will help you with the paper. Also attached is our IMC project outline to get a sense of where we are going with this.

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