Big Data in Retailing

Big Data in Retailing Choose your favorite retailer and research which types of useful big data information the company can find online through social media, consumer reviews, and online shopping. Then, create an example of a relational or non-relational database; explain how the company can manage and use this information and big data when developing its marketing strategy, and describe the types of ethical difficulties it might face. Your paper should be 4-6 pages in length and conform to the CSU-Global Guide to Writing & APA (Links to an external site.). Include at least five scholarly references (two of which are peer-reviewed) in addition to the course textbook. The CSU-Global Library is a good place to find these resources.