The success of multinational companies

The Introduction sets out what the subject matter of the dissertation is going to be, explains why this subject matter is important/relevant/topical and sets out what your own research question(s) are. Introductions do not have to be long, but they should provide a framework for what follows and will shape the reader’s expectations. There should be a clear statement of the aim of your dissertation and how you will set about fulfilling that aim. The introduction should clearly signpost what is to follow.