Tesla Motors Inc. Marketing Plan: Place and Competitive Advantage in Place

Description

Complete a comprehensive marketing plan researching Tesla Motors, Inc. Research the various elements of the marketing plan as it relates to this company.

Provide a comprehensive discussion of place or distribution strategies of Tesla Motors, Inc. Place

This section will provide a comprehensive look at the distribution strategy of your organization. Begin with an identification of the distribution channels that should include the entire path that the products travel from the “manufacturer” to the final consumer.

This might involve manufacturing plants, wholesalers, distributors, retailers and various other intermediaries. Why and how does Starbucks use these intermediaries? Many companies use multiple channels, particularly with the advent of the internet (which is considered a direct channel).

Also include a description of a physical facility.

This might include a manufacturing plant, bottling plant, retail location, or even a unique merchandising effort. Competitive Advantage Because competitive advantage is an important goal of every company, address whether your company has a competitive advantage WITH RESPECT TO PLACE. The idea is to discuss whether Tesla Motors, Inc. has a competitive advantage with respect to how they distribute their products.

This should discuss their distribution channel and maybe a unique retail location (if pertinent). A

gain, this section should only discuss whether your company has a competitive advantage with respect to place (product, price and promotion are discussed in other sections). Once you have stated your position, remember to include your rationale. Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page.

All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheadings (use Place and Competitive Advantage in Place).