Swot Analysis

Description You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course. A. Include a SWOT analysis for the EZ-Pleeze company (referencing the attached “EZ-Pleeze Case Study”), created using the attached “SWOT Analysis Template.” Note: The completed SWOT analysis may be uploaded as its own attachment, separate from the essay, or may be added to your essay as part of a single document. B. Write an essay (suggested length of 5–7 pages) that expands on and interprets the data from the completed SWOT analysis by doing the following:

1. Discuss the importance of a SWOT analysis in the strategic planning process of EZ-Pleeze. 2. Discuss internal strengths for EZ-Pleeze. 3. Discuss internal weaknesses for EZ-Pleeze. 4. Discuss external opportunities for EZ-Pleeze. 5. Discuss external threats for EZ-Pleeze. 6. Describe three recommendations for strategic action at EZ-Pleeze (based on the completed SWOT analysis) and justify your recommendations. C. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.