STRATEGIC MANAGEMENT PROCESS/VISION MISSION GOALS AND OBJECTIVES

STRATEGIC MANAGEMENT PROCESS/VISION, MISSION, GOALS AND OBJECTIVES

After studying the background materials and completing the SLP, you are in an excellent position to evaluate a company’s published mission, vision, values, and objectives/goals. This Case asks you to begin your strategic analysis of Pepsico by evaluating the company’s mission, vision, values, and goals. To do this, observe the following procedure: