Social Marketing

Description

This paper is for a literature review for a thesis paper on how social marketing elements combined with social enterprenuership for a social change. please do not use 4Ps i don’t need the 4 ps but Social Marketing Mix and for the same I have attached “From_the_4Ps_to_COM-SM-_reconfiguring_the_social_marketing_mix.” Please use this as an anchor paper with other articles of the topic and built the literature review with not less than 15 references