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Executive Summary, Price, Place, Promotion and Price Modules. You will show you in greater depth how you can elaborate on some of the items investigated in a marketing plan to further demonstrate your evidence for your positions on strategy.

Your paper needs to reflect learning the Principles of Marketing (4P’s) and how they can be applied to contemporary market business models, and your specific product. Your Marketing Plan should include your evidence and cite multiple references, from professional journals and our textbook, stating statistical sources wherever possible.

You need to have a minimum of 3 references to support your positions and adhere to the Publication Manual of the American Psychological Association. In addition to reflecting on the learning the Principles of Marketing (4P’s) and how they can be applied to contemporary market business models, and your specific product.The Market Plan Research Paper should consist of a Title page, Table of contents, Executive Summary, Price, Place, Promotion and Price Modules, and References. Can you use this site below to get more research: https://knowledge.wharton.upenn.edu/article/the-u-s-auto-industry-in-2019-twists-turns-and-bumps-ahead/

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