Sales proposals

Introduction: Sales proposals are an integral part of any successful deal.

They are actually one of the most powerful instruments in a salesperson’s arsenal of deal-closing tools. In fact, proposals can make all the difference between losing a sale and closing one. And when done properly, a proposal will not only help close the sale, but it will also make that sale larger than it otherwise would have been. For the final project, you must persuade your client to accept or adopt your sales proposal for a selected product or service. Make sure you choose a product/ service about which your audience would actually need persuading. Let’s think in terms of insurance, car sales, an international vacation, investing in a new innovation, etc. Also make sure your topic is researchable. Your client should be compelled to take action and close the deal.

The client will be whatever group you would like, such as a board of trustees, executive committee, brand new clients. Sales proposal may include any or all of the following: About us Customer research Market/competitor research Feasibility research Benefits to customer (“what our product/service can do for you…”) Data gathering Fact checking Payment Default Some of the elements I will be evaluating are: a clear, appropriately narrowed thesis, strength of arguments, variety of research support, use of specific details, raising and rebutting potential arguments, effectiveness of visual aids, and consideration of audience’s perspective.

For the sales proposal presentation, summarize the key points from the written proposal. Your Sales Proposal Presentation will be 10 to 15 slides and should include extensive notes for each slide or a 5 to 10-minute YouTube, Vimeo, Jing, Screencast, etc. It should, at the minimum, include a brief summary of each of the following sections: About us Customer research Market/competitor research Feasibility research Benefits to customer (“what our product/service can do for you…”) Data gathering Fact checking Payment Default