Reflect lessons from Business Communication Today

This is a paper that is focusing on the reflect lessons from Business Communication Today. The paper also provides additional information to use in writing this assignment paper well and concisely.

Reflect lessons from Business Communication Today

Part 1

For this assignment, please take your business idea, and create an executive summary business plan for this business. This plan needs to include the following segments (and should reflect lessons from Business Communication Today, as well as the links from this week’s content folder):

1- Firstly, cover page with company name, logo, and your contact info

2- Secondly, table of contents listing each section and corresponding page number

Here are the sections of the executive summary. Each section (such as company description, industry overview, etc.) should be a MAXIMUM of one page (double-spaced) of writing (it may be slightly less than one page for each section). The general format should look like the Brewery Business Plan example in this week’s content folder.

A- Company description

(Elaborate as much as possible, in high-impact style, about all relevant details related to your business and how it operates)

B- Industry Overview

(Provide background on your industry at-large. For example, address how other businesses currently operate and discuss the unmet need you are addressing)

C- Marketing Plan

(Be creative and discuss how you will market your business. Identify your target audience in detailed demographics and provide specifics on how your marketing and also advertising campaigns will reach them.)

Reflect lessons from Business Communication Today

D- Company’s Mission and Values

(You’ll need to establish what your mission and values actually are, as a company. You may find it helpful to do some research on mission and values of other companies in your industry to find out if they might align with your own vision and also belief system)

* Note: if you need additional help with the formatting, this link provides some nice information:

Part 2

In this week’s content folder, I provided information on how to prepare a SWOT Analysis Matrix. Typically, a SWOT analysis (strengths, weakness, opportunities, threats)  is completed on behalf of a company.

Please prepare a one page SWOT Matrix on your business. The goal is to identify the strengths, weakness, opportunities, and threats. Keep in mind, strengths and also weakness are internal (meaning you have control and influence over them). Opportunities and threats are external (meaning you have less control and influence over them).

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