Analyzing product or service from two different companies – advertisement

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Analyzing product or service from two different companies – advertisement

Think of product or service from two different companies.  Select one advertisement that is ethical and one that you consider ed to be unethical.  The product or service you choose needs to be the same for both the ethical and unethical advertisement (For example SODA:  Brand A uses living celebrities versus Brand B used deceased celebrities, or JEANS:

Product or service from two different companies-advertisement

Think of product or service from two different companies.  Select one advertisement that is ethical and one that you considered to be unethical.  The product or service you choose needs to be the same for both the ethical and unethical advertisement (For example SODA:  Brand A uses living celebrities versus Brand B used deceased celebrities, or JEANS: Brand A uses realistic model body types versus Brand B was too sexually inappropriate.

There must be a cover page with a heading. Please include introduction and conclusion.

Why is the advertisement ethical?

Why is the advertisement unethical?

What would you change differently from the advertisements?

If you could create your own advertisement for this product or service how would you setup the marketing campaign differently

What is an ethical advertisement?
Ethics in advertising refers to ads that follow moral guidelines and are truthful and informative. Ethical advertising is important because consumers rely on their content to make informed decisions.
What are the ethical issues in advertising?
Ethical Questions

Firstly, Who should/shouldn’t be exposed to advertising, whether targetted or not?

Secondly, What products, services, or ideas should/shouldn’t be advertised?
Thirdly, What should/shouldn’t be relationship between advertising content and medium?
Fourthly, What should/shouldn’t be advertisers‘ obligation to society?
What are the unethical practices in advertising?
Forms of Unethical advertising
  • The use of sex, especially the use of women as sex objects.
  • Alcohol Advertising.
  • Tobacco Advertising.
  • False Claims.
  • Exaggerated Claims.
  • Unverified claims.

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