Product Offering

Product Offering – Things that should be included, name, features/attributes, packaging and any other things that makes this offering unique and increases its ability to satisfy target market needs. What phase of the product life cycle is the brand?

The picture of product should be included. Distribution

– Explanation of distribution system- direct or indirect Name the major type of intermediaries if indirect.

Pricing – Give price per package. Explain the pricing strategy. What is the markup % at the retail level? (Hint: ask the manager at the store). Promotion

– Explain all the promotion mix elements currently being used to promote the product. Need to justify the reason different promotion mix elements are chosen. Attached a link to a commercial video that would be something good to do for presentation. Market Opportunity Matrix

– Explain the primary growth strategy that has been used to grow and sustain this brand in the past 5- 10 years. Provide justification. Read about types of opportunities in Chapter 2 Market Penetration Market Development Product development Diversification