Magazine newspaper TV web advertisement analysis

Magazine newspaper TV web advertisement analysis

Pick at least three magazine, newspaper, TV and/or web advertisements.  Describe the ads and analyze each one using at least 20 different theories, concepts, and/or terminologies from the list below.  Type them in boldface.

Pick at least three magazine, newspaper, TV and/or web advertisements

Use MS Word (1” margin all around, double space, 12 point Times New Roman)

Pick at least three magazine, newspaper, TV and/or web advertisements.  Describe the ads and analyze each one using at least 20 different theories, concepts, and/or terminologies from the list below.  Type them in boldface.

You may answer the following questions:
Firstly, , what is the target market? (Discuss both physical and psychological characteristics.)

Secondly, how does it try to position the brand?

Thirdly, what need does it try to satisfy?

Fourthly, what perceptions does it try to create?

Further, what type of learning does it try to trigger (behavioral or cognitive)?

Also, is it trying to change consumer attitudes? How?

Further, what type of message is used?

Also, what is the purpose of the ad?

Moreover, does it use a celebrity, character, or model?  Is it appropriate?

Besides, how does it try to motivate consumers to buy?

Finally, does it use any technique the textbook mentions?

Key concepts and terminologies

1.    Segmentation (Geographic, Demographic, Psychographic, Behavior) and targeting

2.    Positioning

3.    Stakeholder concept

4.    Hedonic value, utilitarian value

5.    Relationship marketing

6.    Touch points

7.    Augmented product concept

8.    Price elasticity of demand

9.    Customer lifetime value

10.    Personal values

11.    Perception

12.    Assimilation, accommodation, contrast

13.    Selective perception

14.    Absolute threshold

15.    Adaptation

16.    JND

17.    Mere exposure effect

18.    Classical conditioning theory

19.    Instrumental conditioning

20.    Message congruity

21.    Figure/ground distinction

22.    Framing

23.    Sensory, short term, long term memory

24.    Exemplar

25.    Episodic memory

26.    Cognitive schema

27.    Priming

28.    Motivation

29.    Homeostasis and self improvement

30.    Maslow’s hierarchy of needs

31.    Motivational conflicts

32.    Consumer involvement

33.    Cognitive appraisal theory

34.    Mood

35.    Flow

36.    EQ

37.    Personality

38.    ID, ego, superego

39.    Karen Horney’s trait theory

40.    Trait approach

Firstly, value consciousness

Secondly, materialism

Thirdly, Innovativeness

Fourthly, complaint proneness

Further, Need for cognition

Also, competitiveness

Moreover, generalized self confidence

Additionally, self consciousness

Furthermore, optimum stimulation level (OSL)

Lastly, impulsiveness

41.    Five Factor Model

42.    Lifestyle

43.    VALS

44.    PRIAM

45.    Self image

Actual self

Ideal self

Social self

Ideal social self

46.    Extended self

47.    Self congruency theory

48.    Symbolic consumption

49.    Consumer attitudes

50.    Compliance, identification, internalization

51.    ABC Approach

52.    Functions of attitude

53.    Situational influences

54.    Fishbein Multi-attribute attitude model

55.    ELM: central route to persuasion and peripheral rout

56.    Appeals: sex, humorous, fear

57.    Two-sided message/argument

58.    Comparative advertising

59.    Groups: primary, secondary, formal, informal, aspirational, dissociative

60.    Conformity and peer pressure

61.    Social powers: referent, legitimated, expert, reward, coercive

62.    Reference group

63.    Buzz marketing

64.    Organic and amplified word of mouth

65.    Stealth marketing and ambush marketing

66.    Opinion leaders

67.    Surrogate consumer

68.    Market maven

69.    Diffusion process

70.    Consumer socialization

71.    Adver-Timing

72.    Shopping activities: acquisitional, epistemic, experiential

73.    Utilitarian and hedonic shopping

74.    Unplanned and impulsive shopping

75.    Diderot Effect

76.    Type of shoppers: economic, personalized, ethical, apathetic, recreational

77.    Shopper-Tainment

78.    Routine, limited, and extended decision making

79.    Brand inertia

80.    Satisficing

81.    How to recognize needs: dissatisfaction, depletion, comparison, new situation, new product

82.    Consideration, inert, inept sets

83.    Conjunctive, disjunctive, lexicographic decision making rules.

84.    Decision heuristics

85.    Rituals

86.    Sacred and profane consumption

87.    Desacralization and sacralization

88.    Expectancy disconfirmation

89.    Contrast effect

90.    Types of expectations: predictive, normative, ideal, equitable

91.    Equity theory

92.    Inequitable treatment

93.    Attribution theory: locus, control, stability

94.    Cognitive dissonance

95.    Complaint behavior

96.    Switching behavior

97.    Consumer inertia

98.    Antiloyal consumer

99.    Switching costs

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