Pestel and swot analysis of AUDI MOTORS GLOBAL

Pestel and swot analysis of AUDI MOTORS GLOBAL

ASSESSMENT 1. RESEARCH ANALYSIS (Individual ). 20% DUE DATE 24 AUG 2019 23:30 HOURS 1,500-1800 words individual CHOSEN COMPANY: Audi (cars) – Global 1: Over view of the Business( AUDI CARS GLOBAL) WITH REFERENCES Company Vision Company Mission Company Annual turnover and net profit for the last five years Company Total FTE staff (FULL TIME EMPLOYEES) Company Geographic operations scope – Operating in one nation or multiple nations Company Nature of the industry that the business operates in Company Main competitors Company Others contextual factors researched to support general knowledge of business 2: PESTEL ANALYSIS of audi car WITH REFERENCES 3: SWOT analysis audi car WITH REFERENCES The worksheets will address a Business Overview and one of the following analyses, and a summary with emerging issues. Prescribed Textbook: Thompson A., Peteraf M, Gamble J., Strickland A, Crafting and Executing Strategy: the quest for competitive advantage, concepts and cases 21th edition. McGraw-Hill, 2018. Several hard copies and an electronic copy of this textbook iare available from the VU Library. Note previous editions are not suitable. They do not contain required cases. Recommended readings: Richard Whittington, What is Strategy? –and why does it matter? London, Thomson Learning 2001. Henry Mintzberg et al, Strategy Safari: a guided tour through the wilds of strategic management, New York Free Press 1998. Michael Porter, Competitive Strategy: techniques for analysing industries and competitors, New York Free Press 1980. Barney J.B., and Hesterly W.S., Strategic Management and Competitive Advantage, Prentice Hall 2010 Grant R.M. Contemporary Strategy Analysis, Carlton Blackwell, 2008 Mark Jenkins et.al. Advanced Strategic Management: a multi-perspective approach. London Palgrave MacMillan 2007. Worksheet 2: External Environment PESTEL analysis of audi car Economic Factors (E.g. state of the local economy, levels of disposable income, job growth and unemployment, inflation, interest rates). Political/Legal Factors (E.g. proposed or potential law changes, potential for government change, employment law, industry specific legislation). Socio-cultural Factors (E.g. age consumer attitudes, media reporting of industry, fads, consumer buying patterns). Technological Factors (E.g. rate of technological change, future raw material availability, raw material cost, technological developments in related areas, product life cycles). Global Factors (E.g overseas trends in the industry, overseas trends in similar markets, external global economic events). Demographic Factors (E.g. lifestyle changes, population shifts, education levels, diversity). SWOT ANANLYSIS OF AUDI CAR GLOBAL Worksheet 3: Identifying Opportunities and Threats Translate your notes from the above brainstorming exercise into the following table. Be specific and identify particular factors. Factor Opportunity (O) or Threat (T) Why? Impact? High, Medium or Low Source of further information? Eg ageing population (Demographic) Opportunity Threat • Opportunity: ageing population is increasingly active, they’re living longer, many are interested in exercise and healthy life-styles • Threat: Are there as many ‘young’ people interested in joining a gym? • High • Low • Government reports on healthy life-styles • Official statistics on population trends Worksheet 4: Internal Analysis: strength and weakness assessment test Strengths Why is this a strength? Weaknesses Why is this a weakness? Strong brand Instantly recognisable and trusted in the market Unfamiliar with specific gym industry Could be difficult to compete with more knowledgeable competitors Worksheet 5: Integrated SWOT Analysis Strengths (include from internal analysis) Weaknesses (include from internal analysis) Opportunities (include from external analysis) [How do we use these strengths to generate opportunities) [How do we address the weaknesses so that I can support opportunities?] Threats include from external analysis) (How do we use these strengths to reduce the likelihood and impact of these threats?] [How do we address the weaknesses that will mimise these threats?]