Marketing plan for a brand/product

All details are in instruction part and attached file. My chosen Brand for this project is ‘ Transfer Go LTD’ Assessment Briefing Coursework Successful completion of this module requires one assignment to be undertaken, it is in two parts, both parts are compulsory. The module is assessed using 100% individual coursework. The assessment requires a 2500 word comprehensive marketing plan for a brand/product/service of your choice. Ideally the product/service or brand may be facing a problem or challenge or undergoing change, you are required to develop a marketing plan which could be fully implemented by the company. Note, students are expected to work on their assessment throughout the module, gather information sources, relevant data and articles and to think about how to apply the lecture content and workshop content and further reading to the assignment. 1. Assessment Part I – Industry Analysis (Formative Peer-Assessment & Feedback) For the first part of your assessment, otherwise known as formative assessment you are required to conduct an analysis of the industry/market in which your chosen brand operates. You will generate and present your analysis using Padlet. How you display this information on your Padlet wall is entirely up to you, it needs to be both informative and creative and most importantly it needs to feed directly in to your final assessment (Part II) which is 100% of the marks. For the Industry you have chosen, in your analysis you should consider the following: • Definition of the Market • Dominant Economic Features • Market size, growth rate and profitability • Consumer trends • Market space (External Environment) • Competitor analysis • KSFs (Competitive Success) Note it is vital that you undertake a robust environmental analysis using the models you have been taught and used in the course workshops. Students who have done poorly and/or failed in previous years have done so because they do not undertake sufficient depth of analysis at this stage. This might not be summatively marked for your final grade but it is the foundation upon which that grade relies – you cannot build a house without foundations, you cannot construct a marketing plan without analysis. 2. Padlet – Getting Started Once you have downloaded Padlet to your tablet or computer, watch the video provided here in the link. The idea here is that you try it out for yourselves, you will need to play around with it to see what you can do. It is up to you how you build your wall, we want you to have the freedom to be creative. We will not be providing an exemplar since we do not wish to restrict your thought process. https://www.youtube.com/watch?v=UuzciL8qCYM You are expected to utilize a range of sources and media, for example you can use video links, images, journal articles, industry sources, URL’s, PowerPoint slides, Word documents to create something which looks both professional and is creative. There are no fixed instructions, you need to use your imagination as how to best deliver the information about your chosen industry. We will however be looking for you to make the most out of the platform, i.e. do not just upload a link to a PowerPoint deck. Make sure you insert comments and small sections of text etc. The idea is to make the most of this exercise since the more thorough it