Marketing plan

Propose your fictional product for a real company you write about the marketing plan. The company is CANON and the fictional product is “SPACE CAMERA”(which will allow take pictures and make videos of close to the earth planets and stars. It can even measure their size and approx. the age) (Target audience will be professional photographers, astronomer, scientists..so on.. and rich people since the camera will be shown as “luxury” product) Feel free to add more stuff about this product and try to be creative. Marketing plan should look like this: 1. Business Summary o Executive Summary o Marketing Leadership Team o Mission Statement o Environmental Analysis ( External Pestel / Internal ) o SWOT Analysis 2. Business Initiatives o Overarching initiatives  Marketing initiatives, goals, metrics ( SMART ) 3. Target Market o Industry Name o Buyer Persona(s) o Competitive Analysis 4. Market Strategy o Product o Price o Promotion o People o Process o Physical Evidence 5. Budget 6. Marketing Channels and Implementation ( Actions ) 7. Monitoring and Control Also make the presentation. It has to enclose 4-5 slides with the product, the environment analysis (PESTEL), the SWOT, the strategy, and the objectives.