Marketing and audit plan creation final assignment

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Marketing and audit plan creation final assignment

This is an individual assignment in which you will put together a Marketing and Audit Plan
For your final assignment, you will assume the role of the Marketing Manager of a newly designed product, your job is to carry out an audit of the environment and create a marketing plan for the future of the product.
Your assignment is broken down into:
Task 1: Find a new product on Indiegogo, Kickstarter or similar website with limited Marketing initiatives.
Tip: It is beneficial for you if the product you select has a reasonable amount of information e.g. proposed price, product details etc. This will help you with task 2.

Task 2: Once you have decided on your product you should carry out an audit of the operating environment, researching the product, sector and environment.
Tip: You should consider the opportunities and challenges your product may face. These could include (but are not limited to) rivals, distribution, market demand etc.
Things to consider:
Analyse how your product captures and demonstrates value.
Is your product truly innovative or is it just a slight variation of an existing product?
How does it differentiate itself from the rivals?
You should focus on the theories and concepts we have explored during the module.

Task 3: Following your analysis of the product and the environment make evidenced and theory-based recommendations on the future marketing direction and decisions of the company.
Tip: This might include areas such as the name, pricing strategy, target market, advertising and supplying decisions.
Guidance on the structure of the assessment
The main body of the report should be no more than 2500 words with a maximum of 500 words available for use as an appendix should it be required.
Failure to comply with this word limit and structure will result in reduced marks.
All parts of the report should be in 1.5 spacing and Times New Roman.