Leadership and Marketing

Leadership and Marketing

• The case that you have been assigned is the contemporary board packet prepared for the board of directors of a company on which I sit. The board meeting is this Thursday. The board pack has been prepared by the CEO and his Executive Team. • Your job is to carefully, and in detail read through the board pack (probably multiple times), and: • Identify the key topics which you wish to discuss with the CEO, the leader • Prepare a series of questions on any and all topics which are of concern to you as a board member, • You should ask any/all questions that you have about any/all materials provided, and, • Frame your thinking in the context of leadership and marketing.