Introduction to the fashion industry and analysis of the company
Give an introduction to the fashion industry, and analysis of the company: LVMH using Porter’s Five Forces Model: Students need to explain as much as possible about each one of the 5 forces including:
Introduction to the fashion industry, and analysis of the company
Give an introduction to the fashion industry, and analysis of the company: LVMH using Porter’s Five Forces Model: Students need to explain as much as possible about each one of the 5 forces including:
a) Rivalry among existing competitors – high or low? Why?
b) Threat of New Entrants – high or low? Why?
c) Threat of Substitute Products and Services – high or low? Why?
d) Bargaining Power of Suppliers – high or low? Why?
e) Bargaining Power of Buyers – high or low? Why?
In regards to competitors, after giving general information about the specific competitors, students need to give as much information about the main competitors (based on the ones that make 50% of the market share, for example).
ADDITIONAL WEBSITE SOURCES FOR RETRIEVING FACTS AND STATISTICS
Firstly, IBIS World.com
Secondly, Bls.gov (US Department of Labour)
Thirdly, Business.com
Fourthly, Census.gov
Further, Cia.gov (industry specs, market shares, growth rates)
Additionally, Regis.com
Moreover, Factiva (select “search by industry”)
Also, Google finance
Besides, Hoovers.com
Lastly, US Industry and Trade
More details;
Feb 22, 2020
The Five Forces are the Threat of new market players, the threat of substitute products, power of customers, power of suppliers, industry rivalry which determines the competitive intensity and attractiveness of a market.
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