Internal and External Marketing Variables – UBER company PESTEL SWOT VRIO

Internal and External Marketing Variables – UBER company PESTEL SWOT VRIO

The following essay is to discuss the Internal and External Marketing Variables focusing on the UBER company.

Internal and External Marketing Variables – UBER company

The company being used is UBER. UBER is a multi billion well known company which focuses mostly on the transport industry. Below are questions to the above mentioned topic:

Firstly, provide a description of the product/service and a brief history of the firm.

Secondly, explain the firm’s mission. Also, provide its mission statement or create one if necessary.

Thirdly, conduct a brief SWOT (strengths, weaknesses, opportunities, threats) analysis for the organization.

Fourthly, describe and discuss demographic and economic trends that affect the sale of the product or service. Then, describe and discuss technological changes and changes in consumer tastes and preferences that have affected the sale of the product or s‌‌‍‌‌‍‍‍‌‍‍‌‍‍‍‌‌‌‍ervice.

Lastly, create a marketing research process to be used to gather information on present or potential customers. Which forms of marketing research would be best in gathering consumer information relating to the product or service?

Please use as one of the resources (see below); Use at least three resources (scholarly marketing journals, practitioner publications, and the course textbook). Kotler, P. T., & Keller, K. L. (2016). Marketing management (Custom 15th ed.). Upper Saddle River, NJ: Pearson, Inc. ISBN: 97801338564‌‌‍‌‌‍‍‍‌‍‍‌‍‍‍‌‌‌‍60