How does a company move from counting widgets and measuring production based on numbers to a more innovative culture

Please answer following 2 question, with each in minimum of 140 words. please include references for each questions q1: encouragement surrounding innovation is at that top of the list. Most companies profess an “innovative” culture, but stifle employees from thinking creatively.

How does a company move from “counting widgets” and measuring production based on numbers, to a more innovative culture? q2: Robbins and Judge define group communications and the need for striking a solid communication format and process for teams (2019). Each employee have unique needs and goals that may not match those of their coworkers. Robbins and Judge (2019) state that each person has a “role” within a team and further state: By this term, we mean a set of expected behavior patterns attributed to someone occupying a given position in a social unit.

Our understanding of role behavior would be dramatically simplified if each of us chose one role and “played it out” regularly and consistently. Unfortunately, we are required to play a number of diverse roles, both on and off our jobs. If this is so, how do we integrate the many roles that each employee plays in creating a collaborative and conducive environment for employees to achieve the overall goals of the company, and their position?