Healthcare consumerism influencing marketing

Description Marketing is essential to the healthcare industry for branding and growing health systems. In this assignment, please examine the impact of consumerism in choosing a primary care provider in Saudi Arabia. Review the following article (attached) Al-Briek, A., Al-Barrak, A., Al-Johi, K., Al-Anazi, M., Al-Ateeq, M., & Masud, N. (2018). Factors that influence patients in choosing their treating physicians in the private sector in Saudi Arabia. American Journal of Public Health, 6(4), 173-181. Retrieved from http://www.sciepub.com/AJPHR/abstract/923 Please analyze the following substantive requirements: -Describe what consumers are looking for in a provider in Saudi Arabia. -Evaluate the data presented and any information that would be valuable that is not present in the study. -Assess how healthcare consumerism plays (or should play) a role in the marketing strategy of provider facilities in Saudi Arabia. -Provide two recommendations on how to market the healthcare facility. -Recommend how to monitor the data to ensure your marketing approach is working.

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