Franchise Investigation

Description Franchise Investigation: During the week that you are discussing the franchises you will complete a formal written franchise investigation assignment. The final assignment should be 5 to 10 pages and make use of point form, white space and headers. For the Franchise Investigation do the following: 1. Select and identify a specific geographic area in which you are considering opening a franchise. Be sure to include a description of the area in the assignment. You should discuss demographic information such as the population size, traits, geographic location and so forth. 2. Select a franchise to investigate.

As previously mentioned the franchise cannot be operating in that area at the time of the investigation. Chances are you will be investigating a new or growing franchise. 3.

Introduce the franchise, the marketing mix, target market and key success factors. Be sure to discuss why the franchisor thinks people should invest in the franchise and consumers will want to purchase the product. 4. Discuss the years in business, management team, growth rates, sales history, royalty structure and any other relevant information. 5. Complete a Strengths, Weakness, Opportunity and Threats (SWOT) assessment for the franchise. 6. Identify and discuss the major competitors in the region. 7. After completing the investigation, students will complete a recommendation with justification whether the franchise will be successful in the geographical area.