Ethical behavior issues in handling food and beverage products

The well-being of a consumer is link ed with ethical marketing of the products. The food and beverage is one of the industries where ethical marketing has substantial considerations especially when it comes to handling the products. (Lim, 2016). Sanlu manufacturing firms in China is one of the manufacturing companies whose products were return ed to the company and its retail stores because they were taint ed. The food safety regulator in China discover ed extreme melamine levels in samples that were test ed. The Food and Drug administration in China
indicated that a lot of melamine was found in batches of milk powder commodities manufactured by Sanlu dairy firm. The administration further demanded all consumers to returntainted milk to the manufacturer (Lim, 2016).

Sanlu Milk powder contributed to deaths of 4 people and 6244 confirmed cases by 18thSep, 2008, because of its melamine. Inspection of the goods indicate  that a few batches of the products of 20% had melamine and as a result were defective commodities, among which there were well recognize brands like Yili, Mengniu, Guangming. Melamine is a poisonous chemical that results in kidney stones especially in babies. Customers refuse  to purchase these products and were return to the company. It was this incident that ruined the entire dairy industry and food industry (Su, Yong. et. Al, 2008).

Ethical behavior

Furthermore, Sanlu also infringed on the moral and legal rights of consumers as indicated in the constitution of People’s Republic of China (Su, Yong. Et al, 2008). The company was also against the code on fair transaction. This is because it fail to accomplish its role in taking care of their customers as stipulate in their contracts. The key objective of moral life is to practice and display virtues and also cultivate them. It only becomes moral when display and practice values are enhance d. What Sanlu did was quite dissimilar and can only be characterized as immoral behavior.

Additionally, Sanlu should maintain their commitments outlined in agreements in assuringthe safety and quality of their produces. They should also inform their clients the nutrients included in their commodities. Based on the theory of social cost, enterprises should be accountable for all expenses cause d by their product’s defects.

In conclusion, after the incident of Sanlu Milk, people keep on wondering why the company did so. It is concluded that Sanlu’s behavior is against business ethics. It also fails to take into consideration the social accountabilities of customers. The incident can be attribute d to factors like the poor moral quality of the entrepreneur. Their tainted products damaged their own interest and the interests of the entire society.