Develop a strategy for JLR Jaguar Land Rover to deal with this threat and sustain its advantage in developed and emerging markets

Develop a strategy for JLR (Jaguar Land Rover) to deal with this threat and sustain its advantage in developed and emerging markets.

From a supply-side perspective, autonomous driving can fundamentally redefine car and possibly make car as a product category or an industry obsolete by turning them into personal mover, which is essentially an information platform that has a transportation function. From a demand-side perspective, shared mobility can influence car ownership patterns and even the need to drive it. Many auto players face the threat of being phased out just like Kodak, Nokia, Motorola and others in their respective industries as tech and service firms, such as Google, Apple, Uber, Amazon and others threaten to emerge as new players in this market. While all automakers face this threat, develop a strategy for JLR (Jaguar Land Rover) to deal with this threat and sustain its advantage in developed and emerging markets.