Daily Hive Vancouver – A newly established small business

Daily Hive Vancouver – A newly established small business

You are an account manager at Daily Hive Vancouver. A newly established small business, café de Henry, is looking to create more awareness amongst 18-34s in Vancouver.

Daily Hive Vancouver-A newly established small business

You are an account manager at Daily Hive Vancouver. A newly established small business, café de Henry, is looking to create more awareness amongst 18-34s in Vancouver. Café de Henry serves breakfast, lunch and dinner, and is looking to grow its cake catering business.

Henry, the owner of the café, has traditionally advertised on newspapers, but he’s looking to attract younger, more sophisticated and digital savvy consumers.

He came to you for help. As a small business, he’s got very limited advertising dollars and wants to make sure the company will bring good results.

You are to write a 3-5 paper (double spaced) proposal to Henry outlining the following, and anything else you may find relevant:

Firstly, Why is Daily Hive Vancouver the right advertising avenue for Café de Henry.

Secondly, What type of content and or campaign can this company create for Café de Henry (including examples)

Thirdly, What are the benefits and/or results can Café de Henry expect from this campaign.

Fourthly, Anything else you may find relevant to convince Henry to sign up with Daily Hive Vancouver vs. a traditional newspaper

What benefits does the product provide?

The Product benefits are the things a product offers to satisfy the needs, desires and wants of a consumer. They are what a consumer hopes to get, feel or achieve when he/she uses a product. Product benefits can either be actual or the  perceived. Perceived benefits include the products popularity, its image or its reputation.

References:
Café de Henry: https://gateau-de-henry.business.site/
Daily Hive Vancouver Media Kit (it can be downloaded here)

Due: Week 6