Creative Strategy Decision in Volvo Marketing and Advertising

Creative Strategy Decision in Volvo Marketing and Advertising

This is an essay analyzing the marketing and advertising strategy used by Volvo and the creative strategy decision in the Volvo Ad.

 Marketing and Advertising – Creative Strategy Decision in Volvo Ad

Firstly, research on advertising and Promotion in addition to Creative Strategy Decision. Then, analyze an advertisement Creative strategy. A determination of what an advertising message will say or communicate to a target audience.

Secondly, the forum requires you to provide 300+ words in response to the following: Volvo Trucks – The Epic Split feat. Van Damme (Live Test). Review the ad multiple times and answer these questions: Volvo ad- define what you think reflects one of the approaches used to develop a creative theme such as a unique selling proposition, brand image, inherent drama, or positioning.

Thirdly, discuss how the creative theme is used in this ad or campaign and suggest improvements (if necessary). Steering precision and stability, and directional stability. Summari‌‌‍‌‌‍‍‍‌‍‍‌‍‍‍‌‌‌‍ze the idea and importance of creativity in an advertising context of this add. Why is this ad unique and how this ad sells, presents and defines the Volvo brand? Lastly, identify the approaches used in this advertisement as a company determining the creative theme that forms the basis of an advertising campaign.

Lastly, Summarize the different types of messages used and appeals that advertisers use to persuade their target audience. Coursebook: “Advertising and Promotion: An Integrated Marketing Communications Perspective” eText External tool Additional information can be found: https://en.wikipedia.org/wiki/Epic_Split

https://www.locationshub.com/blog/2013/11/20/l7rq9inj3lmg2b21xbk36k43nn41az

https://variety.com/2013/digital/news/why-a-volvo-stunt-is-jean-claude-van-dammes-biggest-hit-in-years-1200858266/